Passion Over Logic Says “Cop Show” Producer/Director J.D. Amato.

Posted on June 17, 2015June 17, 2015 Posted in FilmTagged advertising, Amy Schumer, Colin Quinn, collaboration, comedy, commercials, creative, Creative director, directing., editing, filmmaker, filmmaking, J.D. Amato, Jim Gaffigan, podast, The Chris Gethard Show, UCBLeave a comment

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As a longtime Colin Quinn fan, an algorithm brought me to “Cop Show”, a funny behind the scenes spoof of a fake cop drama. Being hilarious and right up my comedy alley, I sought out the show’s producer/director, Mr. J.D. Amato.

J.D. and I kick off with some pre-interview tech talk, discuss comedic character traits and he explains his “passion over logic” theory. Great stuff.

Great guest stars Jerry Seinfeld, Amy Schumer, Jim Gaffigan and more populate the web series.

Enjoy. I look forward to your feedback on iTunes, jordanbrady.com (which is where you are now). Or heck, just email me at RespectTheProcessPodcast today. And I’m still accepting candidates for my Commercial Directing Bootcamp. You owe it to yourself.

Thank you,

Jordan

This episode is over an hour. Do rate us on iTunes and “like” us on Facebook please.

What The 1st Assistant Director Does w Billy Jones.

Posted on May 28, 2015 Posted in Film, UncategorizedTagged 1st ad, 1st Assistant Director, ad agency, advertising, Billy Jones, cinematography, collaboration, comedy, Creative director, directing., filmmaking, filmmaking podcast, first ad, Flo, LeBron James, Micheal Jordan, Progressive, respect the processLeave a comment

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I wanted this 100th episode to be extra special, and by golly is it. Billy Jones is one of the most sought-after 1st AD’s in commercials because of his excellent leadership, communication and knowledge of filmmaking. Billy, and those he’s mentored, lead with a sense of serenity and control.

The 1st Assistant Director schedules & executes the day in a way that helps the Director accomplish her vision, while simultaneously helping the Producer stay on budget. The manner in which the 1st AD communicates to the crew is vital for a cohesive team effort.

Here’s a spot with Flo from Progressive that we chat about. Billy’s lead the charge for 4 years on the popular insurance campaign.

This episode is about an hour and 10 minutes of rich information.

Please celebrate this 100th episode by rating us on iTunes or at jordanbrady.com.

thanks,

Jordan

Collaboration Is Everything With Kerry Graham, Vice Chairman/CEO Bohan Advertising.

Posted on March 26, 2015March 26, 2015 Posted in Film, UncategorizedTagged ad agency, advertising, agency, Bart Cleveland, Blue Cross Blue Shield of Tennessee, Bohan, commercials, creative, Creative director, directing., Dollar General, filmmaking, filmmaking podcast, JPL, Kerry Graham, Nashville, Rama Mosely, respect the processLeave a comment

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What a treat to talk with industry titan Kerry Graham at Bohan Advertising in Nashville. Kerry has shaped the agency’s collaborative culture by literally ripping down walls and forcing integration so that all departments work together in blissful harmony.

His advice to those starting out? More than just having a resumé, tell your story of your interests and passions. Be able to explain where you want to go in life and why. We also discuss the power of turning down work, something I know is hard to do.

Here’s two spots we talk about. One heartfelt commercial for Blue Cross/Blue Shield of Tennessee and a funny spot for Dollar General.

Enjoy. I look forward to your feedback on iTunes, jordanbrady.com (which is where you are now). Or heck, just email me at RespectTheProcessPodcast today.

Thank you,

Jordan

This episode is about an hour minutes long. Do rate us on iTunes and “like” us on Facebook please.

Filmmaking Tales From Sr. VP/Director of Content Production Tom Gibney, The Buntin Group.

Posted on March 23, 2015March 23, 2015 Posted in Film, UncategorizedTagged ad agency, advertising, Chinet, cinematographer, cinematography, collaboration, commercials, Creative director, drones, editor, film, filmmaker, filmmaking podcast, Nashville, Producer, respect the process, Sideshow Network, The Buntin Group, Tom Gibney, TV commercialsLeave a comment

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While visiting Nashville, I chatted with Tom Gibney, Sr. VP/Director of Content Production at the Buntin Group. He’s a well-respected industry veteran and a super nice guy. We discuss that while it’s now called “content”, it’s still telling stories for clients. Tom feels ultimately the digital tools have helped the filmmaking process, but not without a price. And Tom’s loyalty to his Nashville filmmakers is admirable; he shoots with local crews when possible.

Tom and I share a childlike wonder for shooting table top, the filmmaking process, as well as the philosophy for new directors to “shoot, shoot, shoot”.

Here’s a cool spot from the Buntin Group for Chinet that we discuss in this episode:

Please send me your feedback and YOUR questions about filmmaking queries to RespectTheProcessPodcast today.

Thank you,

Jordan

This episode is about 68 minutes long. Do rate us on iTunes and “like” us on Facebook please.

Senior Art Director Laura Gels Is All About The Details.

Posted on March 5, 2015March 5, 2015 Posted in FilmTagged ad agency, advertising, agency, art director, cats, collaboration, commercials, creative, Creative director, Details, directing., film, filmmaking, Laura Gels, Northlich, respect the process, Scooter the Neutered Cat, Senior Art Director, Sideshow NetworkLeave a comment

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What’s comforting about filming with Laura Gels, Senior Art Director at Northlich, is having her gives me a second pair of eyes, scrutinizing the details in order to make the work great. She lives with each project for a year, so she wants it right. Respect. We’ve collaborated on three spots, and she’s a director’s dream to work with. I grabbed Laura from her print shoot and we chat about the various phases of joy that come with the process.

This is the third interview of three with the wildy creative folks behind Scooter the Neutered Cat for GiveThemTen.org – from the caring folks of the wonderful Joanie Bernard Foundation.

Enjoy Scooter “Home Kitty”;

Please send me your feedback and YOUR questions about filmmaking. I may not answer right away, but I’ll get to all. Hit me up with any filmmaking questions at RespectTheProcessPodcast today.
Thank you,

Jordan

This episode is just about 30 minutes long. Do rate us on iTunes and “like” us on Facebook please.

From “Two And A Half Men” to “Scooter The Neutered Cat” with Sr. Copywriter Terry Dillon.

Posted on February 26, 2015March 2, 2015 Posted in Film, UncategorizedTagged 2015 Super Bowl, ad, ad agency, advertising, cinematography, comedy, commercials, copywriter, creative, Creative director, directing., filmmaking podcast, I Am Road Comic, Long John Silver's, music video, Northlich, parody, podcast, Producer, respect the process, Scooter, Scooter the Neutered Cat, senior copywriter, Sideshow Network, television, Terry DillonLeave a comment

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The immensely creative folks at the Northlich ad agency birthed one of the most fun, silly and effective campaigns I’ve been blessed to shoot. Yes, Scooter The Neutered Cat and GiveThemTen.org – from the caring folks of the wonderful Joanie Bernard Foundation. Over the next three episodes you’ll meet the creatives that spawned these spirited spots. Senior Copywriter Terry Dillon, Senior Art Director Laura Gels and Group Creative Director Kerry Broderick all chat about the creative process and joy of doing great work.

We start with Terry, a laugh out loud funny guy that did a stint on “Two And A Half Men” in tinseltown before setting his sights on the ad game. Listen closely to the interview and you just may recognize his silky smooth voice.. stay cool.

Enjoy Scooter “Home Kitty”;

Jordan

This episode is just about 40 minutes long. Do rate us on iTunes and “like” us on Facebook please.

Chief Creative Officer Ryan Berman Claims Content Is King And Context Is Queen.

Posted on February 9, 2015February 9, 2015 Posted in FilmTagged advertising, Circus, collaboration, comedy, commercials, conference call, content is king, creative, Creative director, directing., filmmaking, filmmaking podcast, harrah, Hoehn Motors, indie film, Inventing to nowhere, podcast, respect the process, Ringling Bro, Ryan BermanLeave a comment

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After I interviewed Ryan Berman, I found his blog post called “Comedy on a Commercial Production.” I agree with most everything he says, which probably explains why we’re friends and have shot together a bunch. Ryan is Founder and Chief Creative Officer of i.d.e.a., a great advertising agency in San Diego. We chat about creating a fun culture, staying one step ahead of the trends, and why San Diego stays classy.

He produced a documentary with client’s money that played at SXSW called “Inventing To Nowhere” about the patent industry. It’s an eye opener.

A forward thinker, his agency also acquired a local production company of scrappy filmmakers, and they do awesome work. 4120 Productions. Click the name, duh.

Buy your tickets now for my webinar on February 10th at 6pm West Coast/ 9pm East Coast on StageIt. Live Q&A. It will sell out. It’s my live presentation on being a director of tv commercials. “Confessions of a Commercial Filmmaker”.

Thank you,

Jordan

This episode is 60 minutes. Do rate us on iTunes and “like” us on Facebook please.

My Three Secrets To Better Directing.

Posted on January 15, 2015 Posted in Film, UncategorizedTagged ad agency, ads, advertising, cinematography, collaboration, Creative director, directing., documentary, filmmaking, filmmaking podcast, respect the processLeave a comment

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In the last of my mini-podcast trilogy, I share three top-secret tips that I believe will make you a better filmmaker. Certainly a smarter, more effective director of commercials. If you’re in any leadership position, I imagine that these tips apply to your gig too. So, let me know.

I’m back next week with in-depth interviews with interesting people. Remember, this is a two way conversation and I’d love to hear form you on Facebook or the comments. Oh, and please share the podcast with a loved one who might care.

Thank you,

Jordan

This episode is only 3 and a half minutes long. Do rate us on iTunes and “like” us on Facebook please.

Moonlighting In Communist Romania To Producing in NYC With Saatchi & Saatchi’s Radu Olievschi.

Posted on December 1, 2014November 22, 2015 Posted in Film, UncategorizedTagged ad agency, advertising, Bill of Rights, Bill of Rights for Dumbasses, Bruce Willis, Cibil Sheppard, cinematography, collaboration, commercials, Communism, communist, creative, Creative director, directing., dubbing, filmmaking podcast, freedom, Moonlighting, Romania, Seth Gordon, television, TVLeave a comment

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I met Radu Olievschi, a wonderful agency producer at Saacthi & Saatchi NYC, this summer and was intrigued with not just his journey to America, but his immense passion for filmmaking. Growing up in communist Romania did not lend itself to becoming a filmmaker, let alone a producer at an ad agency (especially unlikely since the one hour of State-run tv had no advertising), but Radu knew early on it was his destiny. Enjoy Radu’s story and hear the passion in his telling.

Here’s a PSA Radu produced called “The Bill of Rights for Dumbasses”. A favorite of mine directed by Seth Gordon.

This episode is just over 60 minutes. Do rate us on iTunes and “like” us on Facebook pretty please.

How Ad Agency Creatives Team Up with Drew Wright & Nick Marine.

Posted on November 24, 2014November 24, 2014 Posted in UncategorizedTagged ad agency, advertising, AutoTrader, Challenger, Charger, collaboration, comedy, commercials, copywriter, creative, Creative director, directing., Dodge, Doner, I Am Road Comic, Nick Marine, O'Charley's, Richard Rawlings, Sales Event, Tater chip, web filmLeave a comment

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Moments after we wrapped on Friday, I grabbed Art Director Drew Wright and Copywriter Nick Marine for a mini-interview. Both are Associate Creative Directors at Doner Detroit. They’re a newly conjoined creative team, and it’s already crystal clear that it’s a great fit, given the way they crank out quality scripts that sell. I’m grateful for their oddball minds as well as their friendship.

Please help comedian Margaret Cho as she raises money to help the homeless. Here’s her GoFund link. If you buy “I AM ROAD COMIC” this week, I’ll be giving 100% of the money to her fund. Thanks!

This episode is just over 15 minutes. Do rate us on iTunes and “like” us on Facebook pretty please.

What Does A Cost Consultant Really Do? Ron Hacohen Explains The Dark Side.

Posted on November 5, 2014 Posted in UncategorizedTagged ad agency, advertising, APR, Chuck Meehan, cinematography, client, client side, collaboration, comedy, commercials, Cost Consultant, creative, Creative director, directing., diversity, filmmaking, Jeannette Godoy, Latina director, marketing, McCann, Minority director, podcast, Production, raci, raci system, respect the process, Rob Reilly, SME, Subject Matter ExpertLeave a comment

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Part two of my enlightening conversation with production genius Ron Hacohen. Why is it harder to break into directing if your female or a minority? Ron explains he’s actually a “production consultant”. He strives to inform clients of the process, because of the increased efficiencies. We end the talk with his advice for people breaking into commercial directing.

Today, Ron is a Brand Executive Producer/Consigliere at Advertising Production Resources (APR), the fabulous consultancy that helps clients understand the advertising process. He introduces me to the RACI system of accountability, approval and efficiency. Some trippy stuff that shows us how advertising is a small part of the client’s marketing plan, and production a sliver of that. Learn what a SME is. Answer: Subject Matter Expert.

Here’s a spot we did way back in the day.

This is part two of a lengthy conversation we had about the advertising business. It’s a must-listen for anyone breaking into the advertising business.

This episode is under an hour. Do rate us on iTunes and “like” us on Facebook pretty please.

How To Do A Winning Conference Call With APR’s Ron Hacohen.

Posted on October 30, 2014 Posted in UncategorizedTagged 2014 Super Bowl Commercials, ad agency, advertising, APR, collaboration, comedy, commercials, conference call, Cost Consultant, creative, Creative director, directing., Executive Producer', filmmaking podcast, indie film, Production, respect the process, spoofLeave a comment

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Ron Hacohen taught me how to be a commercial director, back when he was my Executive Producer at HKM productions, and his Bravo Zulu. Besides being one of the funniest people I know, he’s extremely production savvy, having risen through the ranks of production to run his own shop. He’s a former President of the Association of Independent Commercial Producers’ prestigious West Coast chapter, and when it comes to production, he’s done it all.

Today, Ron is a Brand Executive Producer/Consigliere at Advertising Production Resources (APR), the fabulous consultancy that helps clients understand the advertising process.

We chat about his transition to what some in production call “The Dark Side”, and I learn it’s so much more than you think. Ron preaches transparency and collaboration, and has even shared this very podcast with clients so they better understand what we in production do.

This is part one of a lengthy conversation we had about the advertising business. It’s a must-listen for anyone breaking into the advertising business.

This episode is under an hour. Do rate us on iTunes and “like” us on Facebook pretty please.

Anchorman 2 Composer Andrew Feltenstein Plays It Straight.

Posted on October 15, 2014October 15, 2014 Posted in UncategorizedTagged 2014 Super Bowl Commercials, ad agency, Adam McKay, Anchorman, Andrew Feltenstein, Beacon Street Studios, Better Living Through Chemistry, collaboration, comedy, commercials, composer, Creative director, directing., filmmaking, Hootie, John Nau, Jourdain May, Judd Apatow, Kiafest, music, musician, parody, respect the process, Sam Rockwell, shark, Sideshow Network, spoof, The Spoils of Babylon, Will FerrellLeave a comment

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Top shelf composers, songwriters, lyricists Andrew Feltenstein & John Nau own Beacon Street Studios in Venice, California. They’re the go-to guys for any musical genre, but certainly have made a name scoring for “Funny Or Die” titans Adam McKay and Will Ferrel. Credits include “Anchorman 2”, “The Spoils of Babylon” and more.

Andrew and I chat about the process of scoring commercials, inspiration, late hours and how playing the music straight buoys the comedy.

Watch the trailer for “Casa de mi Padre”, a favorite Will Ferrell film. Buy the soundtrack today!

This episode is just over 20 minutes. Do rate us on iTunes and “like” us on Facebook pretty please.

ECD Kevin Sutton Lives In Estrogen Hell. So He Wrote A Book About It.

Posted on April 9, 2014September 3, 2014 Posted in UncategorizedTagged ad agency, advertising, Author, collaboration, comedy, commercials, creative, Creative director, directing., ECD, Estrogen, filmmaking, filmmaking podcast, funny, respect the processLeave a comment

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Fathering five daughters inspired this week’s guest, advertising guru Kevin Sutton, to write a book, “Dear Midol: Essays from Estrogen Hell”. It’s a hilarious collection of short stories, all based in truth & good parenting. Kevin is a pal and now the Executive Creative Director at Moroch Partners, a fine advertising agency.

We chat about how director’s treatments have gotten out of hand, how SAG actors rock, and we cringe over how the almighty animatic always stifles creativity. Among other stuff. Listen!

Here’s three out of nine old spots Kevin and I made for Harvest Surprise with a camcorder and a man in a carrot suit. We agree that the last one is our fav, so scroll down.

This episode lasts about an hour and twenty minutes. Please rate us on iTunes and “like” us on Facebook pretty please.

How Do Agency Folks View Director’s Cuts? Sr. VP/ECD Ian Barry Explains.

Posted on March 26, 2014September 3, 2014 Posted in UncategorizedTagged ad agency, advertising, collaboration, comedy, commercials, creative, Creative director, directing., Director's Cut, filmmaking, filmmaking podcast, Pat Finn, respect the process, ToyotaLeave a comment

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At age 8, second generation ad wizard Ian Barry pitched his first advertising campaign, now he’s Senior VP/Executive Creative Director at Cramer Krasselt Phoenix. We chat about how his agency chooses directors, swap stories from the trenches and he explains what a “chemistry meeting” is. After nine years and dozens of spots with this funny guy, I’m proud to call him a collaborator and friend.

Here’s just one of our award-winning comedy spots we did for Toyota:

And my director’s cut of the same spot. Why?

“Be bold and bring ideas to the table” is just one of the many nuggets I gleaned from our conversation. Have a listen and share.

Buy his brother Todd Barry’s stand-up comedy special on Louis C.K.’s website. “The Crowd Work Tour”. Todd is a fav of mine and David Letterman.

Like most, this episode lasts about an hour. Do rate us on iTunes and “like” us on Facebook pretty please.

JORDAN BRADY

Tag: Creative director

Passion Over Logic Says “Cop Show” Producer/Director J.D. Amato.

What The 1st Assistant Director Does w Billy Jones.

Collaboration Is Everything With Kerry Graham, Vice Chairman/CEO Bohan Advertising.

Filmmaking Tales From Sr. VP/Director of Content Production Tom Gibney, The Buntin Group.

Senior Art Director Laura Gels Is All About The Details.

From “Two And A Half Men” to “Scooter The Neutered Cat” with Sr. Copywriter Terry Dillon.

Chief Creative Officer Ryan Berman Claims Content Is King And Context Is Queen.

My Three Secrets To Better Directing.

Moonlighting In Communist Romania To Producing in NYC With Saatchi & Saatchi’s Radu Olievschi.

How Ad Agency Creatives Team Up with Drew Wright & Nick Marine.

What Does A Cost Consultant Really Do? Ron Hacohen Explains The Dark Side.

How To Do A Winning Conference Call With APR’s Ron Hacohen.

Anchorman 2 Composer Andrew Feltenstein Plays It Straight.

ECD Kevin Sutton Lives In Estrogen Hell. So He Wrote A Book About It.

How Do Agency Folks View Director’s Cuts? Sr. VP/ECD Ian Barry Explains.