Tag: Creative director

Creative Director Jaime Cabrera Asks What’s The Big Idea?

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Jaime Cabrera is an award-winning Creative Director at Innocean. He’s got a wondeful book I devoured called “What’s The Big Idea? An Idispensable Guide To Becoming A Kick-Ass Creative Director.” Somehow Jaime finds time between steady gigs to host the popular podcast “Confessions of a Creatvie Director” – everywhere you pod.

Check out Jaime’s site by clicking his name and dive in! As a Commercial Director, I love the insights Jaime offers, it’s like having the answers to the quiz.

EVENTS & COURSES

So excited for our Second Annual Filmmaker Retreat in Joshua Tree. Join us Sept. 28th to Oct. 1st in the desert for a transformational experience. “Define Your Voice is our theme and you’ll emerge knowing what you want and how better to achieve it.

Check out my Masterclass or Commercial Directing Shadow online courses. (Note this link to the Shadow course is the one I mention in the show.) All my courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details.

How To Pitch Ad Agencies and Director’s Treatments Unmasked are now bundled together with a free filmmaker consultation call, just like my other courses. Serious about making spots? The Commercial Director Mega Bundle for serious one-on-one mentoring and career growth.

Amazon Prime!! Jeannette Godoy’s hilarious romcom “Diamond In The Rough” streams on the Amazon Prime! Please support my wife filmmaker Jeannette Godoy’s romcom debut. It’s “Mean Girls” meets “Happy Gilmore” and crowds love it. Here’s the trailer.

Thanks,

Jordan 

This episode is 90 minutes.

My cult classic mockumentary, “Dill Scallion” is online so I’m giving 100% of the money to St. Jude Children’s Hospital. I’ve decided to donate the LIFETIME earnings every December, so the the donation will grow and grow. Thank you.

Respect The Process podcast is brought to you by True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc. 

Creative Director Cameron Day Says “Chew With Your Mind Open.”

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Copywriter/Creative Director Cameron Day has a new book that I truly enjoyed, “Chew With Your Mind Open.” It’s an entertaining look at his journy through advertising, complete with a foreword by the legendary Lee Clow.  Cameron shares the kind of guidance that has kept him “grounded, driven, and gainfully employed as both a freelancer and a full-timer for longer than I cares to admit.” Buy it here.

EVENTS & COURSES

Saturday, October 22nd at 11:30am Pacific I’ll be on the Filmmakers Academy platform doing a masterclass on Spec Spots! Everything you need or ever wanted to know. Click this link.

My next Commercial Directing Bootcamp is January 7th, 2023 in Los Angeles. Save $100 once you’ve completed either Masterclass or Commercial Directing Shadow online courses.

Voodoo Lounge is open 24/7. Are you longing for a community for us Commercial Directors? Join me in the Voodoo Lounge. It’s free for filmmakers to ask questions, post cuts, share successes, comment and even gripe. Just stay positive and we’ll help one another. I’ll be doing a monthly AMA there over zoom. Again, it’s free.

Online Commercial Directing Masterclass as well as my Commercial Directing Shadow course have received 100% 5 star reviews. Plus you and me do a free filmmaker consultation call with either course. Win a chance to shadow me on a real shoot! DM for details. How To Pitch Ad Agencies and Director’s Treatments Unmasked are now bundled together with a free filmmaker consultation call, just like my other courses.

Serious about making spots? The Commercial Director Mega Bundle for serious one-on-one mentoring and career growth.

Amazon Prime!! Jeannette Godoy’s hilarious romcom “Diamond In The Rough” streams on the Amazon Prime! Please support my wife filmmaker Jeannette Godoy’s romcom debut. It’s “Mean Girls” meets “Happy Gilmore” and crowds love it. Here’s the trailer.

Thanks,

Jordan 

This episode is 65 minutes.

My cult classic mockumentary, “Dill Scallion” is online so I’m giving 100% of the money to St. Jude Children’s Hospital. I’ve decided to donate the LIFETIME earnings every December, so the the donation will grow and grow. Thank you.

Creative Directors Rich Terry And Matt Mowat Reveal How They Hire Directors.

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Why do advertising creatives hire their director? Is it that first call or zoom? How important is the treatment? Well, as we wrapped two fantastic, safe days on set, I asked SVP/Creative Directors Rich Terry and Matt Mowat those exact questions. They gave me an impromptu interview in the back of my Cadillac. When Cinematographer Shane Kelly (“Boyhood”) walked by, we grabbed him into the conversation. Rich, a talented copywriter, has directed hundreds of spots himself, so his point of view on how filmmakers get hired is well-informed to say the least. Matt, an art director at heart, hired me for one of my first national spots back in another century, so you know he has great taste. Thank you Sherry Matthews Group and the great state of Texas Dept. of Transportation.

I’m fortunate to work with such a great team, and happy to snag them each and grateful for this inside knowledge. Here’s an older spot I directed for Rich & Matt, plus a pre-covid flu spot we did that Shane shot.

Commercial Directing Masterclass has helped over 540 filmmakers globally and has received 100% 5 star reviews. DM me if it can help you. I’m still offering a free consultation call to help you take over the world.

Thank you and please share this episode with your filmmaking pals.

Jordan

This episode is sponsored by Oso Delicious Hot Sauce, the hot sauce made by bears. Flavorseeker Fun Pak‘s ship Friday’s at 3pm.

My cult classic mockumentary film, “Dill Scallion” is online for rent and I’m giving 100% of the gross money raised to St. Jude Children’s Hospital, in fact I’ll match it. Roger Ebert called it “The country music ‘This is Spinal Tap'” so that sums it up. All star cast and a great cause.

VP & Creative Director Matt Sicko.

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VP & Creative Director Matt Sicko and I have shot many a campaign together, so I’m very happy to discuss making commercials and finally getting him on the podcast. As VP & Creative Director, Matt also fosters up and coming talent at LaneTerralever, in addition to crafting the funny his bad self. Check out this older Jeep spot we chat about, the first to star Bigfoot as a spokes Yeti. And of course, a Valley Toyota new classic, “Encased”. (Some of you will recognize the plexihut. Thanks Matt!)

Bootcamp is 10.10.2020 in Los Angeles and we’ve got 6 spots left. Masterclass is available online right now for you to level up. Everything is at Commercial Directing Film School. You can always DM me on the socials with questions.

Thanks,

Jordan

This is 90 minutes of fun. Be sure and write me at jordan@commercialdirectingfilmschool.com and ask about chats we’ve already aired. I’ll write back with links. 

Filmmaker Amir Farhang Conceives, Writes And Directs Entire Ad Campaigns.

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Director Amir Farhang started his professional career as a writer and creative director for top agencies such as BBH, CP+B, 180, and W+K  working for major brands such as adidas, Johnnie Walker, Burger King, Sony, Coca-Cola, Google, Nike, Brand Jordan, Volkswagen and Acura. 

Adidas -Swingman Dwight Howard-short from ArsenalCreative on Vimeo.

His first ad wasn’t even an ad—it was a TV show for Axe and MTV called Gamekillers which enjoyed a two-year run. Following that, he created a one-hour special for NBATV and adidas called The Brotherhood as well as The Rocket Project for Sony and Discovery Channel.

In 2013 he wrote and directed the adidas-produced basketball documentary The Return that followed the comeback of Chicago Bulls NBA MVP Derrick Rose.   In 2015, he shot ‘Sweat with the Best’ for Gatorade working with sports superstars Dwayne Wade, Peyton Manning, and Serena Williams.

Most recently he wrote and directed a 3-part web series for Tommy John featuring Kevin Hart and in the Fall of 2018 was selected to participate as a fellow in the prestigious Sony Pictures Television Diverse Directors Program, along with my wife, Director Jeannette Godoy.

Enjoy,

Jordan

This lasts an hour and 40 minutes. 

Commercial Directing Bootcamp is January 19th, 2019 and you get a free copy of my sensational book Commercial Directing Voodoo when you arrive. OsoDelicious.org is where you get flavor and help people a bit.

Filmmaker Damian Fitzsimmons Is Living The Dream With Brave Man Media.

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My friend Damian Fitzsimmons is a filmmaker, creative director and company owner but he really just enjoys telling stories. Born in Liverpool and now in South Florida by way of NYC, he started Brave Man Media and has been working non stop ever since. Brave Man, as I call it, is a full service shoppe and we discuss what that entails to stay afloat.

You’ll love Damian’s fascinating journey. After being literally paralyzed for months, he rose like a phoenix and now living life to the fullest. I’m also delighted he and the Brave Man team going bi-coastal, so we can hang out more often. We talk about this spot for Diamonds by Raymond Lee, so watch here.

Check out his music video for Raggy Monster.

Thanks,

Jordan

This episode is just over 90 minutes. Mark your calendar for August 8th, 2017 to get “I Am Battle Comic” from Monterey Media!!

Commercial Directing Bootcamp is filling up fast for August 26th, in Los Angeles.

Ad Agency Creative Director Turned Fantastic Commercial Director John Grammatico.

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Our most popular episodes spotlight Commercial Directors or Ad Agency Creative Directors, so this chat with fantastic spot helmer John Grammatico makes for a perfect storm of a podcast. We discuss bidding for the same gigs, how he made that transition to full-time directing, and his process when he gets a storyboard. Oh, and I babble about listening and understanding the client. Check out this behind the scenes on his Anna Faris shoot for Lay’s.
.

And I love this Cream Of Wheat spot.

Check out John’s work here and enjoy! You’ll recognize the work of my new friend.

Thanks,

Jordan

My merch page is live, so get yourself the exact t-shirt Helen wears in the booth. Or buy an overpriced coffee travel mug to support the show.

This episode is an hour and 13 minutes, give or take.

Freelance Agency Producer By Day, Comedian By Night With Peter Ostella.

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Peter Ostella explains the ins and outs of being an in-demand agency producer. From how he facilitates the creative teams he works with to managing the clients, he spells it out. Does he ever present new directorial talent? How does he deal with newbie clients that have never shot a spot before?

Additionally, we share our love of the stand-up comedy.

This episode is part one of a two-part great chat. Leave feedback and share with friends.

Thanks,

Jordan

Commercial Directing Bootcamp will next take place in August. Where? Dunno.
This episode is 65 minutes.
Please rate the show on iTunes and share with a filmmaking friend.

Living La Vida Creativa With Creative Director/Art Director Juan V. Perez.

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My guest Juan V. Perez is constantly looking to explore the world through an artistic lens, for personal creative fulfillment and to inform his work. We discuss staying relevant in this digital era of constant change.

We dissect his beautiful spot for Comcast that speaks to bilingual American Latinos with just an English voice over, and we find out why. Check out this spot here. Juan asks me the origin of “Respect The Process” as a podcast title and I oblige. It’s a great chat you’ll find motivating.

Thanks to all the filmmakers that attended Commercial Directing Bootcamp in NYC that week. What a blast! Write me if I should come to your town.

thank you,

Jordan
Here’s more about Commercial Directing Bootcamp.

This episode is 63 minutes.
Please rate the show on iTunes and share with a filmmaking friend.

You Be Creative And Get Help Running Your Business With Joel Pilger.

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Production veteran Joel Pilger helps directors, artists and such focus on the creative side of things, while he and his team at RevThink help you run the business side of things. We chat about his company and his mission to take the pain out of running your own company. Cuz when you hit a certain level of success, shit happens. Stuff you do not want to deal with.

Joel also hosts a great podcast called RevThinking of iTunes. Check it out, and compare his episode interviewing me. He also introduced me to the term solopreneur. Oh, the phone rings but I left it in to offer you a peek behind the curtain of podcasting. And I’m lazy.

Enjoy.

Jordan

Commercial Directing Bootcamp is this Saturday, April 16th, in Manhattan and I am thrilled with the quality of filmmakers that are attending. Still room for you, if you’re special.

Thanks,

Jordan

This episode is 65 minutes.
Please rate the show on iTunes and share with a filmmaking friend.

What The Executive Producer Does In Commercial Production With EP Mark Androw.

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Mark Androw

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My guest is the charming Mark Androw, Executive Producer of STORY, a long-thriving production company he owns. Mark has dominated the spot business for many years, and he passionately explains just what an Executive Producer does. The EP, in tv commercial parlance, is the life-blood of the commercial production company. He/she develops the directorial roster, the business end of things and maintains the relationships with ad agencies, among many things.

Mark also loves living and shooting in Chicago, and explains why. Aspiring Production Assistants should know that the AICP has a free PA seminar April 30, 1026 in Chicago. Click here for more info. Or email Mark directly at mark@storyco.tv – crazy nice huh?

Commercial Directing Bootcamp is next Saturday in Manhattan and I am thrilled with the quality of filmmakers that are attending. Still room for you, if you’re special.

Thanks,

Jordan

This episode is under 90 minutes.
Please rate the show on iTunes and share with a filmmaking friend.

Still reading? Ok, again, Commercial Directing Bootcamp hits NYC on April 16th, 2016. I can’t think of a better way to spend a Saturday afternoon. Spots are being gobbled up. Limit 20 filmmakers.

Rise Of The Freelance Creative Director With CD Jon Shore.

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Both a Creative Director and prolific Copywriter, Jon Shore and I have worked on and off for over a decade, cranking out dozens of comedy spots. After 25 years at one shoppe, Jon headed out on his own and never looked back. Visit jonshorecreative.com for his work.

We chat about collaborating, getting the most out of others, and letting go of certain aspects in order to see a project grow. Jon gives kudos to the Account Teams as well for setting the process in motion the right way. A first on the show. We also briefly wax about the Oscar movies, which may be in the past by the time you hear this.

Here’s a few favoritea I shot with Jon and his former CK Team, starring Pat Finn, starting with a gem called “Flowers” appropriately.

Oh, Commercial Directing Bootcamp hits NYC on April 16th, 2016. I can’t think of a better way to spend a Saturday afternoon. Spots are being gobbled up. Limit 20 filmmakers.

thanks,

Jordan

Please rate the show on iTunes and share with a filmmaking friend. Shout out to today’s sponsor, IOM Cases. Sculpted Metal iPhone cases that make you cool.

How To Be A Successful Comedy Director With Comedy Director Ric Cantor.

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Ric Cantor is a director and writer of commercials, television and film. We met on a lark at a Directors Guild Of America conference, and I loved his work and wit so I’m very happy he’s on the show. We discuss Steven Seagal, the contractual and creative differences between directing spots in England versus the United States, as well as common trends we’ve noticed. He also tells how he readies himself for a pitch. And we discuss Director’s Cut and how strategically they fit on your reel. Invaluable stuff people.

Check out Ric’s website, he’s always adding new work. We talk about this older shoot:

thanks,

Jordan

It’s a hefty 90 minute chat that I know you’ll find entertaining and informative. Please rate the show on iTunes and share with a filmmaking friend.

The Influences Of Pop Culture With Visionary Filmmaker Marcus Nispel.

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Director Marcus Nispel is a ground-breaking filmmaker and visionary. His illustrious career includes your favorite big budget music videos, six awesome feature films and some 1200 plus commercials for every major brand. He’s work influenced my own while his philosophy towards the art and craft of commercial filmmaking inspired me long before we ever met. So you can imagine what a treat it is to sit down and chat with him on the shores of Malibu.

Check out his work at his site. Marcus has added personal notations below each spot. Here’s a new spot and a classic music video we discuss that sums up an era:

Enjoy and please leave me some feedback.

thanks,

Jordan

This episode is an hour and change. Please rate the show on iTunes and share with a filmmaking friend.

What The Set Decorator Does With Chris Coles.

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If you’re wondering just what the Set Decorator does specifically, my guest Chris Coles has the answers. The Set Decorator brings the set to life, interpreting the vision of the Production Designer, who has been in cahoots with the Director. Chris shares similar beliefs as I do about really putting in one’s 10,000 hours to master one’s craft, and we discuss about the “generation of entitlement”, and its effect on the business. We just wrapped a big Toyota job for Cramer Krasselt Phoenix, so we chat about that gig, and you’ll even learn how he met his soon-to-be wife. Their new prop shoppe, Little Bohemia, will be open by the time you click here. Chris is great at what he does and I’m lucky to have him on set.

Have you bought your new, swanky IOM iPhone case from IOM Cases? Thank you for sponsoring the show.

My next Commercial Directing Bootcamp will be in Dallas, Texas on Saturday, December 19th, 2015 – so sign up for Commercial Directing Bootcamp today! Read the reviews on this site. Pretty flattering. #blush.

thanks,

Jordan

This episode is 45 minutes. Please like the show on iTunes and share with a friend.

Comedy Filmmaker Brad Hasse Invents Texting Hat.

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Commercial Filmmaker Brad Hasse has seen his art become a reality. His short film, “Texting Hat” became so popular that people started asking him if they could order their own chapéu. And now they can. He’s also the only helmer I know that’s done spots for two different types of mouthwash. We chat about the importance of personal passion projects, finding your voice as a director and much more.

Enjoy “Texting Hat”.

Big shout out to the swanky iPhone case maker IOM Cases for sponsoring the show.

My next Commercial Directing Bootcamp will be in Dallas, Texas on Saturday, December 19th, 2015 – so sign up for Commercial Directing Bootcamp today! Read the reviews on this site. Pretty flattering. #blush.

thanks,

Jordan

This episode is 85 minutes, give or take, of our banter. Please like the show on iTunes.

How To Book National Commercials With Comedian/Actor Wayne Federman.

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Comedian/Actor/Writer Wayne Federman is my favorite comic, and he’s just put out his debut comedy album, The Chronicles of Federman. The box set of three CDs (also available digitally) spans his 30 plus years of unique, killer stand-up.  Judd Apatow, who writes the liner notes, says “Epic, hilarious, inspired and whimsical.” And Mr. Apatow goes on and on. Oh, and I must reveal, Wayne is also my best pal.

Wayne has acted in dozens of national commercials, with a proportionate amount of them being oddly-costumed characters. Regardless, Wayne shares his secrets on how he approaches his auditions and gets booked time and time again. We also chat about how he constructed and edited “Chronicles” himself, so plenty of tech talk here.

Here’s Wayne and Kenny Rogers for Geico:

The Wayne Federman Commercial MegaMix:
Here’s a Toyota spot I directed Wayne in called “Charades“.

My next Commercial Directing Bootcamp will be in Dallas, Texas on Saturday, December 19th, 2015 – so sign up for Commercial Directing Bootcamp today! Read the reviews on this site. Pretty flattering. #blush.

thanks,

Jordan

This episode is 80 minutes, give or take, of our banter. Please like the show on iTunes.

Running The Shop w Steve Chavez, Chief Creative Officer Leo Burnett Detroit.

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Steve Chavez, Chief Creative Officer Leo Burnett Detroit, believes that when you focus on the work, the awards and accolades will follow. Talk about respecting the process. We chat about tighter deadlines, fully developing the idea and what he looks for in hiring a director. Oh, and so much more. I’ve shot with Steve before and got to work with him and his team earlier this year for the United Way. I’ve posted the spots below for your pleasure, starring the super-funny Keegan Michael Key of “Key & Peele” fame.


Enjoy Steve Chavez. He’s a wonderful storyteller, an experienced advertising guru, and an all-round great guy.

Thanks,

Jordan

This episode is an hour and 50 minutes and you’ll still not want it to end. Do rate us on iTunes and “like” us on Facebook please. Email me at RespectTheProcessPodcast today. And I’m still accepting candidates for my Commercial Directing Bootcamp. You owe it to yourself.

Nat Geo Wild’s SharkFest Takes Big Bite Out Of SharkWeek w Sr. Producer James Introcaso.

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Senior Producer James Introcaso and I sat down immediately after a successful shoot of our Nat Geo WILD promo for SharkFest. Not SharkWeek, that is totally different. National Geographic Channel’s Sr. VP/Group Creative Director Andy Baker offers the companion piece to this episode over at Andy’s The Client Blog, so be sure to check that out. Oh, and of course the AdWeek feature that touts the greatest of the work.

James and I discuss collaboration, ad-libbing and the process of developing of ideas at Nat Geo. You’ll be inspired by how James made his first film driving around these United States, that landed him a job at Cartoon Network.

Huge thanks to the entire creative team at Nat Geo Channels for a great idea, the most thorough development and comprehensive prep. And to comedian Rory Scovel, who brought his magic to the set. Here’s the spot:

My Commercial Directing Bootcamp is filling up fast. Hurry and sign up. It’s Sunday, September 13th all day. You’ll up your game.

Thank you,

Jordan

This episode is two hours and 15 minutes and worth every minute. Do rate us on iTunes and “like” us on Facebook please. Email me at RespectTheProcessPodcast today. And I’m still accepting candidates for my Commercial Directing Bootcamp. You owe it to yourself.

How Ad Agencies Choose A Director w Associate Creative Director Aaron Cathey.

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I’ve shot a few campaigns birthed by Aaron Cathey over the years. He’s funny, prolific and a smart writer of adverting. He most recently won a Dannes Gold Lion for his work on Hotels.com while at Crispin Porter+Bogusky. Aaron is now back at one of my favorite agencies, Barkley.

Aaron and I indulge in enjoyable recollections of past gigs, like this Casey’s Pizza spot, and you’ll love learning from the agency perspective as to how they hire a director, what they look for as far as details, tone and more.

You’ve got one week to save $50 off my Commercial Directing Bootcamp. Hurry and sign up. It’s Sunday, September 13th all day. I promise you’ll up your game.

Aaron’s award-winning work for Hotels.com makes me laugh every time.

This Aaron shot this epic wonder with Roman Coppola for Windows Phone.

Enjoy. I look forward to your feedback on iTunes, jordanbrady.com (which is where you are now). Or heck, just email me at RespectTheProcessPodcast today. And I’m still accepting candidates for my Commercial Directing Bootcamp. You owe it to yourself.

Thank you,

Jordan

This episode is an hour. Do rate us on iTunes and “like” us on Facebook please.