Commercial Director John Grammatico Stresses Story.

Filmmaker John Grammatico returns to the podcast to talk spots, treatments, agency briefs and story. John has directed over 300 films for brands like M&Ms, Visa, Burger King and Ford. He’s worked with numerous celebs and athletes including Chris Elliot, Anna Faris, NFL Hall-of-Famer Calvin Johnson and Duchess Meghan Markle (Behind-The-Scenes). Check out his production company, Little Saint Media for all his great work.

Some agencies John has directed for are BBDO, Saatchi, DDB, Leo Burnett, McCann, Doner, Grabarz & Partners, John St. and Buzzman. John also currently serves as a mentor for the AICP BIPOC Mentoring Program, helping to usher in a next generation of diverse directors.

EVENTS & COURSES

My next Commercial Directing Bootcamp is April 22nd, 2023 in Los Angeles is SOLD OUT. Check out my Masterclass or Commercial Directing Shadow online courses. (Note this link to the Shadow course is the one I mention in the show.) All my courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details.

So excited for our Second Annual Filmmaker Retreat in Joshua Tree. Join us Sept. 28th to Oct. 1st in the desert for a transformational experience. “Define Your Voice is our theme and you’ll emerge knowing what you want and how better to achieve it.

How To Pitch Ad Agencies and Director’s Treatments Unmasked are now bundled together with a free filmmaker consultation call, just like my other courses. Serious about making spots? The Commercial Director Mega Bundle for serious one-on-one mentoring and career growth.

Amazon Prime!! Jeannette Godoy’s hilarious romcom “Diamond In The Rough” streams on the Amazon Prime! Please support my wife filmmaker Jeannette Godoy’s romcom debut. It’s “Mean Girls” meets “Happy Gilmore” and crowds love it. Here’s the trailer.

Ad Agency Creative Director Turned Fantastic Commercial Director John Grammatico.

Our most popular episodes spotlight Commercial Directors or Ad Agency Creative Directors, so this chat with fantastic spot helmer John Grammatico makes for a perfect storm of a podcast. We discuss bidding for the same gigs, how he made that transition to full-time directing, and his process when he gets a storyboard. Oh, and I babble about listening and understanding the client. Check out this behind the scenes on his Anna Faris shoot for Lay’s.
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And I love this Cream Of Wheat spot.

Check out John’s work here and enjoy! You’ll recognize the work of my new friend.

Thanks,

Jordan

My merch page is live, so get yourself the exact t-shirt Helen wears in the booth. Or buy an overpriced coffee travel mug to support the show.

This episode is an hour and 13 minutes, give or take.