Passion Over Logic Says “Cop Show” Producer/Director J.D. Amato.

JD Amato

As a longtime Colin Quinn fan, an algorithm brought me to “Cop Show”, a funny behind the scenes spoof of a fake cop drama. Being hilarious and right up my comedy alley, I sought out the show’s producer/director, Mr. J.D. Amato.

J.D. and I kick off with some pre-interview tech talk, discuss comedic character traits and he explains his “passion over logic” theory. Great stuff.


Great guest stars Jerry Seinfeld, Amy Schumer, Jim Gaffigan and more populate the web series.

Enjoy. I look forward to your feedback on iTunes, jordanbrady.com (which is where you are now). Or heck, just email me at RespectTheProcessPodcast today. And I’m still accepting candidates for my Commercial Directing Bootcamp. You owe it to yourself.

Thank you,

Jordan

This episode is over an hour. Do rate us on iTunes and “like” us on Facebook please.

What The 1st Assistant Director Does w Billy Jones.

100

I wanted this 100th episode to be extra special, and by golly is it. Billy Jones is one of the most sought-after 1st AD’s in commercials because of his excellent leadership, communication and knowledge of filmmaking. Billy, and those he’s mentored, lead with a sense of serenity and control.

The 1st Assistant Director schedules & executes the day in a way that helps the Director accomplish her vision, while simultaneously helping the Producer stay on budget. The manner in which the 1st AD communicates to the crew is vital for a cohesive team effort.

Here’s a spot with Flo from Progressive that we chat about. Billy’s lead the charge for 4 years on the popular insurance campaign.

This episode is about an hour and 10 minutes of rich information.

Please celebrate this 100th episode by rating us on iTunes or at jordanbrady.com.

thanks,

Jordan

Director Carolyn Chen Brings Production To The People.

tan12_w300

Director Carolyn Chen has shot hundreds of commercials, always delivering a strong emotional journey, supported by her stunning visuals. Ever-evolving, she’s stayed relevant in a business that loves the flavor of the week. When I discovered her new production company, Production For The People, I had to chat with her. Carolyn has brought her vision, style and experience to the brave new world of Branded Content.

We chat about working with editors, her start as a cinematographer, running a shoot via FaceTime and more. Check out one of her many stories for Tanqueray:

Do try Rufus Teague’s sauces for your meat. With BBQ season here, it’s time you step it up. Click and enter the discount code “Respect”.
Enjoy. I look forward to your feedback on iTunes, jordanbrady.com (which is where you are now). Or heck, just email me at RespectTheProcessPodcast today.

Thank you,

Jordan

This episode is a about 86 minutes. Do rate us on iTunes and “like” us on Facebook please.

Shooting Actors Versus Table Top Photography With Cinematographer Jeanne Vienne.

JVienne

Cinematographer Jeanne Vienne is a longtime filmmaking partner. We’ve made literally dozens of commercials, two documentaries and traveled three continents together. I admire how she leads her crew with decisiveness and articulate instruction. Jeanne tells how she lights to protect the actors.

Of late, she’s been shooting mouth-watering table top gigs, so we compare working with fruits and veggies versus actors. We also chat about the trends in cinematography we’ve seen over our years together. And with all the talk about gender inequality in the biz, I could not escape asking how it is being a girl in a predominantly boy’s club.

We reference this fun spot we did for Toyota, and click here to witness Jeanne’s amazing table top spot she shot for Håagen-Dazs with Directors Margaret & Joy.

Do try Rufus Teague’s sauces for your meat. With BBQ season here, it’s time you step it up. Click and enter the discount code “Respect”.
Enjoy. I look forward to your feedback on iTunes, jordanbrady.com (which is where you are now). Or heck, just email me at RespectTheProcessPodcast today.

Thank you,

Jordan

This episode is a about 70 minutes. Do rate us on iTunes and “like” us on Facebook please.

New Tricks And Old Fashion Discipline with Cinematographer Alex Jacobs.

Screen Shot 2015-05-07 at 4.15.01 PM

Cinematographer Alex Jacobs may be the last director of photography I’ve ever met that learned while shooting actual 35mm film. A young man, he knows all the tricks of the DSLR revolution, but came up through the ranks with the discipline of the camera department. Ours was an arranged marriage on a promo shoot with Will Ferrell and Kevin Hart, in which we had 35 minutes to shoot. Through planning and communication, the shoot was amazingly efficient and funny.

Check out his reel at AlexJacobs.tv. I like his splendid montage with the dope track.

Here’s the on-air version of our collab.

Enjoy. I look forward to your feedback on iTunes, jordanbrady.com (which is where you are now). Or heck, just email me at RespectTheProcessPodcast today.

Thank you,

Jordan

This episode is a about 70 minutes. Do rate us on iTunes and “like” us on Facebook please.

From “Step Brothers” Editing Room to Directing “Walking Man” With Josh Salzberg.

poster227x227

My guest Joshua Salzberg is a busy filmmaker. He began as an apprentice in the editing room of the Adam McKay & Will Ferrell comedy “Stepbrothers”, where he learned the value of testing the laughs before going public. We chat about that process, employed with great success by Judd Apatow, Paul Feig and others, and how that has influenced him making his own films. He is the editor of the Ferrell/McKay produced “Welcome To Me” starring Kristen Wiig and directed by Shira Piven. Opens May 1st, 2015.

His documentary “Walking Man” is avail to pre order on iTunes now, so support Josh and indie film by ordering today. Other dates are revealed when you click here. Shout out to my son, hip hop artist Ben “Benz” Brady for helping with the interview.

Enjoy. I look forward to your feedback on iTunes, jordanbrady.com (which is where you are now). Or heck, just email me at RespectTheProcessPodcast today.

Thank you,

Jordan

This episode is about an hour and 15 minutes long. Do rate us on iTunes and “like” us on Facebook please.

From “Two And A Half Men” to “Scooter The Neutered Cat” with Sr. Copywriter Terry Dillon.

meet-scooter-new-tv-spot-btn

The immensely creative folks at the Northlich ad agency birthed one of the most fun, silly and effective campaigns I’ve been blessed to shoot. Yes, Scooter The Neutered Cat and GiveThemTen.org – from the caring folks of the wonderful Joanie Bernard Foundation. Over the next three episodes you’ll meet the creatives that spawned these spirited spots. Senior Copywriter Terry Dillon, Senior Art Director Laura Gels and Group Creative Director Kerry Broderick all chat about the creative process and joy of doing great work.

We start with Terry, a laugh out loud funny guy that did a stint on “Two And A Half Men” in tinseltown before setting his sights on the ad game. Listen closely to the interview and you just may recognize his silky smooth voice.. stay cool.

Enjoy Scooter “Home Kitty”;

Please send me your feedback and YOUR questions about filmmaking. I may not answer right away, but I’ll get to all. Hit me up with any filmmaking questions at RespectTheProcessPodcast today.
Thank you,

Jordan

This episode is just about 40 minutes long. Do rate us on iTunes and “like” us on Facebook please.

Email Me Your Questions & Feedback.

RTP-Icon

Thank you to all that participated in my “Confessions of a Commercial Filmmaker” this week. I literally just landed after a snowy week in Ohio, visiting cool ad agencies and Lightborne, the company behind Katy Perry’s Super Bowl Halftime extravaganza.

This episode is my shout out to you, and a cry for help. Send me your feedback about this podcast or my presentation, and it’s the opportunity to ask YOUR questions about filmmaking. I may not answer right away, but I’ll get to all. Hit me up with any filmmaking questions at RespectTheProcessPodcast today.
Thank you,

Jordan

This episode is only 3 and a half minutes long. Do rate us on iTunes and “like” us on Facebook please.

Chief Creative Officer Ryan Berman Claims Content Is King And Context Is Queen.

ryan-berman-short

After I interviewed Ryan Berman, I found his blog post called “Comedy on a Commercial Production.” I agree with most everything he says, which probably explains why we’re friends and have shot together a bunch. Ryan is Founder and Chief Creative Officer of i.d.e.a., a great advertising agency in San Diego. We chat about creating a fun culture, staying one step ahead of the trends, and why San Diego stays classy.

He produced a documentary with client’s money that played at SXSW called “Inventing To Nowhere” about the patent industry. It’s an eye opener.

A forward thinker, his agency also acquired a local production company of scrappy filmmakers, and they do awesome work. 4120 Productions. Click the name, duh.

Buy your tickets now for my webinar on February 10th at 6pm West Coast/ 9pm East Coast on StageIt. Live Q&A. It will sell out. It’s my live presentation on being a director of tv commercials. “Confessions of a Commercial Filmmaker”.

Thank you,

Jordan

This episode is 60 minutes. Do rate us on iTunes and “like” us on Facebook please.

What The Gaffer Does With Pat Grosswendt.

200908260634524788

Veteran Gaffer Pat Grosswendt has taught me so much about lighting during the dozens of commercials we’ve made together. (Click his name for credits from “Cabin Boy” to “Gosford Park” to “It’s Always Sunny in Philadelphia”) Have a listen and you’ll learn the history, the mindset and key technical aspects of being the one on set that shapes the light. Pat gives his take on the changes in the technology, but stresses it’s the story that always effects the lighting approach the most, regardless of the toys. Enjoy his fun tips too, like dumpster diving for diffusion, or use bubble wrap.

Scroll down to see some interviews Pat has done. Did I mention he and his partner invented LitePanels? So much more than a gaffer, he’s a mentor.

Just a few tickets left!! February 10th at 6pm West Coast (9pm East Coast), I’ll be doing my live presentation on being a director of tv commercials. Buy your tickets now for February 10th at 6pm West Coast, “Confessions of a Commercial Filmmaker” on StageIt. Live Q&A. It will sell out.

Pat sharing the knowledge:

A great interview on lighting basics.

Thank you,

Jordan

This episode is 90 minutes. Do rate us on iTunes and “like” us on Facebook please.

From Editing Commercials To Directing Them With Mark Nickelsburg.

6575082_300x300

Mark Nickelsburg shall forever live in my heart for dubbing “Respect The Process with Jordan Brady” as the “Rosetta Stone of Filmmaking.” Got to love that. More importantly, Mark has successfully transitioned from the editor’s chair to the director’s monitor. What are benefits and surprises on set, after years of editorial wisdom? I think it’s very interesting path, and thanks Mark.

We both had short films (my “Harold’s Bad Day” and his “Harry Grows Up”) in the Friar’s Comedy Film Festival the same year, but never met. Later, Festival Programmer and filmmaker Eric Johnson suggested we meet.

Watch this short,”Harry Grows Up”; so well done.

Enjoy Mark’s reel at Special Team Films.

Watch Mark’s “Emerald Nuts” spec spot, which fooled me into thinking it’s an actual, for-hire gig. Bravo:

Jeepers! February 10th at 6pm West Coast, 9pm East CoastI’ll be doing a live web event, “Confessions of a Commercial Filmmaker” on StageIt. It’s an intro to commercial filmmaking with a live Q&A. My first, be gentle.
Thank you,

Jordan

This episode is only over an hour long. Do rate us on iTunes and “like” us on Facebook please.

Top 5 Ways To Not Screw Up Your Spec Commercial.

A spec commercial, real or fake, is one you do for free to prove you can make a spot. The big trick is to make your spec spot look not like a spec spot. If it looks spec, it will suck, defeating the very purpose of doing it. Now, every director entering the commercial world needs a spec spot. I’ve seen tons of them, many riddled with mistakes that give away the fact they’re not real. Heed my wisdom, and you’ll succeed.

Here is a spec I made years ago with a script from real DDB Chicago. Almost went to the Superbowl, but almost doesn’t count. It did get me tons of work.

And I still want to hear about your passion project!

Thanks,

Jordan

This episode is only 3 and a half minutes long. Do rate us on iTunes and “like” us on Facebook please.

Infinite Wisdom on the Art of Storytelling with Guru Larry Jordan.

Larry Jordan

Larry Jordan is the one person that has always been there for me, to answer every production question. His 35 years plus of experience are readily found whenever you google a question about directing, editing, shooting, lighting, audio, you name it. And his courses cover the gamut of production, post and theory. Please check them out if you’re serious about upping your game.

His podcast “2 Reel Guys” is highly recommended, and his classes on Final Cut Pro and Adobe Premiere Pro CC are phenomenal. Click here for more info on that.

We discuss editing comedy vs. horror, film school vs. the real world, and the need for self-discipline. Larry’s definition of “respecting the process” is a unique one, and I promise you’ll gain much from this talk. Big thanks Larry for joining me.

I’ve also listed my Top Ten Downloaded Episodes of 2014. You can find them in the Archives on this site, or easily here, on the Sideshow Network. So grab a notepad app and jot them down. Big thanks to all my guests. Look forward to more great chats in 2015.

Cheers,

Jordan

This episode is just over an hour. Do rate us on iTunes and “like” us on Facebook please.

Tim & Eric Give Birth To Editor, Writer, DJ, Comedian Doug Lussenhop.

Comedian Portraits And Performances At The Ice House

Doug Lussenhop is an editor, writer, performer and hip hop sensation. He cut his teeth editing shorts, tv shows and feature films for Tim & Eric (aka Tim Heidecker and Eric Wareheim), Portlandia, and Funny or Die. Along with Tim & Eric, plus movie star John C. Reilly, Doug toured this summer with a live show, and it was an absurdist’s wet dream.

Doug and I chat about odd timing, developing his own comedy, finding his voice as an editor, and the joys of old school hip hop technology. (see DJ Douggpound). We also share a passion for oddball sound effects. Thanks Doug.

Here’s a episode of Doug’s homegrown YouTube show, Pound Hosue:

This episode is just over an hour. Do rate us on iTunes and “like” us on Facebook please.

How Ad Agency Creatives Team Up with Drew Wright & Nick Marine.

dodge-challenger-richard-rawlings-big-talker-ss-01

Moments after we wrapped on Friday, I grabbed Art Director Drew Wright and Copywriter Nick Marine for a mini-interview. Both are Associate Creative Directors at Doner Detroit. They’re a newly conjoined creative team, and it’s already crystal clear that it’s a great fit, given the way they crank out quality scripts that sell. I’m grateful for their oddball minds as well as their friendship.

Please help comedian Margaret Cho as she raises money to help the homeless. Here’s her GoFund link. If you buy “I AM ROAD COMIC” this week, I’ll be giving 100% of the money to her fund. Thanks!

This episode is just over 15 minutes. Do rate us on iTunes and “like” us on Facebook pretty please.

Commercial Editor Tessa Davis Cuts Fast & Furiously Funny.

I got to edit with Tessa Davis earlier this year at Cosmo Street, and she had all the best takes picked out & finessed into a perfect cut long before I could park the car. Editors have commented on the shortened turnaround time but she explains how she’s adapted.  And after the many versions of a spot, which one ends up on air? You may be surprised.

We also chat about women in film, the Glamour Magazine short films done by celebrity female filmmakers and this great Canon short: When You Find Me trailer. Long form is a relative term. I love this two minute piece she edited for HTC with Robert Downey Jr. (see above).

Here’s the EPK Tessa conceptualized, directed and edited. CROWN EPK

This episode is just over 44 minutes. Do rate us on iTunes and “like” us on Facebook pretty please.

What Does A Cost Consultant Really Do? Ron Hacohen Explains The Dark Side.

Part two of my enlightening conversation with production genius Ron Hacohen. Why is it harder to break into directing if your female or a minority? Ron explains he’s actually a “production consultant”. He strives to inform clients of the process, because of the increased efficiencies. We end the talk with his advice for people breaking into commercial directing.

Today, Ron is a Brand Executive Producer/Consigliere at Advertising Production Resources (APR), the fabulous consultancy that helps clients understand the advertising process. He introduces me to the RACI system of accountability, approval and efficiency. Some trippy stuff that shows us how advertising is a small part of the client’s marketing plan, and production a sliver of that. Learn what a SME is. Answer: Subject Matter Expert.

Here’s a spot we did way back in the day.

This is part two of a lengthy conversation we had about the advertising business. It’s a must-listen for anyone breaking into the advertising business.

This episode is under an hour. Do rate us on iTunes and “like” us on Facebook pretty please.

How To Do A Winning Conference Call With APR’s Ron Hacohen.

Screen-Shot-2014-07-01-at-6.28.09-PM

Ron Hacohen taught me how to be a commercial director, back when he was my Executive Producer at HKM productions, and his Bravo Zulu. Besides being one of the funniest people I know, he’s extremely production savvy, having risen through the ranks of production to run his own shop. He’s a former President of the Association of Independent Commercial Producers’ prestigious West Coast chapter, and when it comes to production, he’s done it all.

Today, Ron is a Brand Executive Producer/Consigliere at Advertising Production Resources (APR), the fabulous consultancy that helps clients understand the advertising process.

We chat about his transition to what some in production call “The Dark Side”, and I learn it’s so much more than you think. Ron preaches transparency and collaboration, and has even shared this very podcast with clients so they better understand what we in production do.

This is part one of a lengthy conversation we had about the advertising business. It’s a must-listen for anyone breaking into the advertising business.

This episode is under an hour. Do rate us on iTunes and “like” us on Facebook pretty please.

Anchorman 2 Composer Andrew Feltenstein Plays It Straight.

51Ku+JhPJWL

Top shelf composers, songwriters, lyricists Andrew Feltenstein & John Nau own Beacon Street Studios in Venice, California. They’re the go-to guys for any musical genre, but certainly have made a name scoring for “Funny Or Die” titans Adam McKay and Will Ferrel. Credits include “Anchorman 2”, “The Spoils of Babylon” and more.

Andrew and I chat about the process of scoring commercials, inspiration, late hours and how playing the music straight buoys the comedy.

Watch the trailer for “Casa de mi Padre”, a favorite Will Ferrell film. Buy the soundtrack today!

This episode is just over 20 minutes. Do rate us on iTunes and “like” us on Facebook pretty please.

Live On Tour, It’s SNL’s Digital Shorts Editor Adam Epstein.

Filmmaker Adam Esptein is editor of the SNL film unit.
Filmmaker Adam Esptein is editor of the SNL film unit.

For decades, the inspired and hilarious short films of Saturday Night Live have been the highlight of show. So what a treat to talk with Adam Epstein, the SNL film unit editor that pulls it all together, literally overnight. We chat about workflow, turnaround, teamwork and the amazing talent both in front of and behind the camera of your favorite digital shorts. Check the links or click on his name above if you want to laugh along with top-quality films that spoof pop culture, all executed with deft aplomb and in brilliant detail.

Adam is currently on tour with the Cutting Edge Post Production Tour. Well worth attending to learn from the master.

SNL’s “Wes Anderson Horror Movie”

SNL’s “The Real Housewives of Disney”

SNL’s “The Begency”

This episode is under an hour. Do rate us on iTunes and “like” us on Facebook pretty please.