Email Me Your Questions & Feedback.

Posted on February 13, 2015February 13, 2015 Posted in Film, UncategorizedTagged ad agency, collaboration, comedy, commercials, Feedback, filmmaking, filmmaking podcast, Kat Perry, Litghtborne, Ohio, Q&A, respect the process, Sideshow Network, Super Bowl 2015, Super Bowl Halftime Show2 Comments

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Thank you to all that participated in my “Confessions of a Commercial Filmmaker” this week. I literally just landed after a snowy week in Ohio, visiting cool ad agencies and Lightborne, the company behind Katy Perry’s Super Bowl Halftime extravaganza.

This episode is my shout out to you, and a cry for help. Send me your feedback about this podcast or my presentation, and it’s the opportunity to ask YOUR questions about filmmaking. I may not answer right away, but I’ll get to all. Hit me up with any filmmaking questions at RespectTheProcessPodcast today.
Thank you,

Jordan

This episode is only 3 and a half minutes long. Do rate us on iTunes and “like” us on Facebook please.

Chief Creative Officer Ryan Berman Claims Content Is King And Context Is Queen.

Posted on February 9, 2015February 9, 2015 Posted in FilmTagged advertising, Circus, collaboration, comedy, commercials, conference call, content is king, creative, Creative director, directing., filmmaking, filmmaking podcast, harrah, Hoehn Motors, indie film, Inventing to nowhere, podcast, respect the process, Ringling Bro, Ryan BermanLeave a comment

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After I interviewed Ryan Berman, I found his blog post called “Comedy on a Commercial Production.” I agree with most everything he says, which probably explains why we’re friends and have shot together a bunch. Ryan is Founder and Chief Creative Officer of i.d.e.a., a great advertising agency in San Diego. We chat about creating a fun culture, staying one step ahead of the trends, and why San Diego stays classy.

He produced a documentary with client’s money that played at SXSW called “Inventing To Nowhere” about the patent industry. It’s an eye opener.

A forward thinker, his agency also acquired a local production company of scrappy filmmakers, and they do awesome work. 4120 Productions. Click the name, duh.

Buy your tickets now for my webinar on February 10th at 6pm West Coast/ 9pm East Coast on StageIt. Live Q&A. It will sell out. It’s my live presentation on being a director of tv commercials. “Confessions of a Commercial Filmmaker”.

Thank you,

Jordan

This episode is 60 minutes. Do rate us on iTunes and “like” us on Facebook please.

What The Gaffer Does With Pat Grosswendt.

Posted on February 5, 2015November 22, 2015 Posted in Film, UncategorizedTagged "Cabin Boy", ad agency, advertising, Brady Heiser, Chief Lighting technician, cinematographer, cinematography, collaboration, comedy, commercials, DOP, DP, electrician, filmmaking podcast, gaffer, Gosford Park, grip, indie film, ISO, It's Always Sunny In Phil, Jeanne Lipsey, Jeanne Vienne, lighting technician, Litepanels, Pat Grosswendt, podcast, respect the process, ring light, ring lite, Sideshow Network, Sons Of Anarchy, Syd Shelton, what is a gafferLeave a comment

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Veteran Gaffer Pat Grosswendt has taught me so much about lighting during the dozens of commercials we’ve made together. (Click his name for credits from “Cabin Boy” to “Gosford Park” to “It’s Always Sunny in Philadelphia”) Have a listen and you’ll learn the history, the mindset and key technical aspects of being the one on set that shapes the light. Pat gives his take on the changes in the technology, but stresses it’s the story that always effects the lighting approach the most, regardless of the toys. Enjoy his fun tips too, like dumpster diving for diffusion, or use bubble wrap.

Scroll down to see some interviews Pat has done. Did I mention he and his partner invented LitePanels? So much more than a gaffer, he’s a mentor.

Just a few tickets left!! February 10th at 6pm West Coast (9pm East Coast), I’ll be doing my live presentation on being a director of tv commercials. Buy your tickets now for February 10th at 6pm West Coast, “Confessions of a Commercial Filmmaker” on StageIt. Live Q&A. It will sell out.

Pat sharing the knowledge:

A great interview on lighting basics.

Thank you,

Jordan

This episode is 90 minutes. Do rate us on iTunes and “like” us on Facebook please.

How To Define Your Creative Space With Spot Director Kevin Donovan.

Posted on February 2, 2015February 2, 2015 Posted in Film, UncategorizedTagged ad agency, Canadian, cinematography, Cliff Freeman, collaboration, creative, directing., Director, filmmaking podcast, fuck the process, I Am Canadian, Jackie Chan, Joe Pytka, Loctite, Mark Story, reel, respect the process, rhino poaching, Scooter, Scooter the Neutered Cat, Sideshow Network, stingy, Super Bowl Commercials 2015, Toyota, TuxdeoLeave a comment

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I met Director Kevin Donovan at a Christmas party and we hit it off. A former agency creative, Kevin learned so much on set, working with great directors like Mark Story and the incomparable Joe Pytka. He’s learned to create a space for himself to deliver the best work, and we discuss balancing serving the agency agenda, while remaining creatively stingy for the reel. A great chat.

I also give my thoughts on the Super Bowl spots. Oh – Get tickets!! February 10th at 6pm West Coast, I’ll be doing my live presentation on being a director of tv commercials. Buy your tickets now for February 10th at 6pm West Coast, “Confessions of a Commercial Filmmaker” on StageIt. Live Q&A. It will sell out.

Here’s a great spot Kevin and Jackie Chan made:

Thank you,

Jordan

This episode is 90 minutes. Do rate us on iTunes and “like” us on Facebook please.

Filmmaker Deon Taylor Directs Danny Glover In “Supremacy”.

Posted on January 28, 2015 Posted in FilmTagged 16mm, Charlize Theron, Danny Glover, Dawn Olivieri, Deon Taylor, directing., film, filmmaker, flashback, House of Lies, Indie, Jamie Foxx, Joe Anderson, monster, movie, racism, racist theme movie, respect the process, Showtime, Sideshow Network, super 16mm, Super Bowl Commercials, Supremacy, Well Go USA EntertaimentLeave a comment

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I got a sneak peek at Deon Taylor‘s new film “Supremacy” starring Danny Glover, Joe Anderson, and Dawn Olivieri (“House of Lies”). It’s about a white supremacist just out of the clink. He shoots a cop, goes on the lamb, and invades Danny Glover’s house. Drama and self-examination ensue. Really well-made film, regardless of just a one million dollar budget. Deon shares his approach, choices and passion in this wonderful chat. Support this filmmaker. See “Supremacy” which opens Friday, January 30th, 2015. Click here for showtimes.

February 10th at 6pm West Coast, I’ll be doing a live presentation on being a director of tv commercials. Buy your tickets now for February 10th at 6pm West Coast, “Confessions of a Commercial Filmmaker” on StageIt. Live Q&A. It will sell out.

Thank you,

Jordan

This episode is 30 minutes. Do rate us on iTunes and “like” us on Facebook please.

Secrets Of Mark Nickelsburg’s Short Film “Harry Grows Up”.

Posted on January 22, 2015November 22, 2015 Posted in Film, UncategorizedTagged ad agency, Adobe, cinematography, collaboration, commercials, Confessions of a Commercial Filmmaker, directing., editor, filmmaking, filmmaking podcast, Friar's Club Comedy Film, indie film, Jordan Brady, premiere, respect the process, short film, spoof, StageIt.com, vfxLeave a comment

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Mark Nickelsburg made a great short film, “Harry Grows Up” and we chat about how he did it. Effects, puppets, working with a toddler, you name it. Originally part of last week’s interview, the tapes were lost for weeks. Until now.

Buy your tickets now for my live web presentation February 10th at 6pm West Coast, “Confessions of a Commercial Filmmaker” on StageIt. It’s an intro to commercial filmmaking with a live Q&A. It will sell out.

Thank you,

Jordan

This episode is only 12 minutes. Do rate us on iTunes and “like” us on Facebook please.

From Editing Commercials To Directing Them With Mark Nickelsburg.

Posted on January 19, 2015November 22, 2015 Posted in Film, UncategorizedTagged ad agency, advertising, collaboration, comedy, commercials, creative, directing., doug benson, editing, filmmaking, filmmaking podcast, harold's bad day, indie film, Jordan Brady, Mark Nickelsburg, parody, Producer, respect the process, Special Team FIlm, Special Teams FIlms, spoof, Stageit2 Comments

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Mark Nickelsburg shall forever live in my heart for dubbing “Respect The Process with Jordan Brady” as the “Rosetta Stone of Filmmaking.” Got to love that. More importantly, Mark has successfully transitioned from the editor’s chair to the director’s monitor. What are benefits and surprises on set, after years of editorial wisdom? I think it’s very interesting path, and thanks Mark.

We both had short films (my “Harold’s Bad Day” and his “Harry Grows Up”) in the Friar’s Comedy Film Festival the same year, but never met. Later, Festival Programmer and filmmaker Eric Johnson suggested we meet.

Watch this short,”Harry Grows Up”; so well done.

Enjoy Mark’s reel at Special Team Films.

Watch Mark’s “Emerald Nuts” spec spot, which fooled me into thinking it’s an actual, for-hire gig. Bravo:

Jeepers! February 10th at 6pm West Coast, 9pm East CoastI’ll be doing a live web event, “Confessions of a Commercial Filmmaker” on StageIt. It’s an intro to commercial filmmaking with a live Q&A. My first, be gentle.
Thank you,

Jordan

This episode is only over an hour long. Do rate us on iTunes and “like” us on Facebook please.

My Three Secrets To Better Directing.

Posted on January 15, 2015 Posted in Film, UncategorizedTagged ad agency, ads, advertising, cinematography, collaboration, Creative director, directing., documentary, filmmaking, filmmaking podcast, respect the processLeave a comment

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In the last of my mini-podcast trilogy, I share three top-secret tips that I believe will make you a better filmmaker. Certainly a smarter, more effective director of commercials. If you’re in any leadership position, I imagine that these tips apply to your gig too. So, let me know.

I’m back next week with in-depth interviews with interesting people. Remember, this is a two way conversation and I’d love to hear form you on Facebook or the comments. Oh, and please share the podcast with a loved one who might care.

Thank you,

Jordan

This episode is only 3 and a half minutes long. Do rate us on iTunes and “like” us on Facebook please.

Top 5 Ways To Not Screw Up Your Spec Commercial.

Posted on January 8, 2015January 8, 2015 Posted in UncategorizedTagged ad agency, Bud Light, comedy, commercials, creative, DDB, DDB Chicago, filmmaking, filmmaking podcast, fuck the process, I Am Road Comic, respect the process, Super Bowl CommercialLeave a comment

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A spec commercial, real or fake, is one you do for free to prove you can make a spot. The big trick is to make your spec spot look not like a spec spot. If it looks spec, it will suck, defeating the very purpose of doing it. Now, every director entering the commercial world needs a spec spot. I’ve seen tons of them, many riddled with mistakes that give away the fact they’re not real. Heed my wisdom, and you’ll succeed.

Here is a spec I made years ago with a script from real DDB Chicago. Almost went to the Superbowl, but almost doesn’t count. It did get me tons of work.

And I still want to hear about your passion project!

Thanks,

Jordan

This episode is only 3 and a half minutes long. Do rate us on iTunes and “like” us on Facebook please.

It’s 2015, Now Pick A Date To Start Your Passion Project.

Posted on January 1, 2015 Posted in UncategorizedTagged ad agency, advertising, collaboration, documentary, filmmaking, filmmaking podcast, I Am Road Comic, independent film, indie film, passion project, seminar, short film, spec commercial, spec spot1 Comment

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Happy New Year, now let’s make some plans to make some fun stuff. A short film? Feature? Finish that script? A new spec commercial for the reel? Whatever personal project you want to do, first you must set a date and write that date down in your calendar.

There are many great filmmaking podcasts and blogs that you probably know. So here are a few links that inspire me to get stuff done. The Gumroad Resource Center is cool for all types of creative products to market. I use them to sell “I AM ROAD COMIC” and they’re cool people. Over the holiday, I discovered Seth Godin’s blog and like it for it’s simplicity, yet it is most motivating.

Please send me any cool blogs and podcasts you like. (Facebook is great for that.) And let’s hear about your passion project!

Thanks,

Jordan

This episode is only 3 and a half minutes long. Do rate us on iTunes and “like” us on Facebook please.

Infinite Wisdom on the Art of Storytelling with Guru Larry Jordan.

Posted on December 29, 2014December 29, 2014 Posted in UncategorizedTagged 2ReelGuys, ad agency, Adobe Audition, Adobe Premiere, advertising, agency, cinematography, collaboration, comedy, creative, directing., editor, film school, filmmaking, filmmaking podcast, final cut pro, Larry Jordan, podcast, respect the process, The art of storytellingLeave a comment

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Larry Jordan is the one person that has always been there for me, to answer every production question. His 35 years plus of experience are readily found whenever you google a question about directing, editing, shooting, lighting, audio, you name it. And his courses cover the gamut of production, post and theory. Please check them out if you’re serious about upping your game.

His podcast “2 Reel Guys” is highly recommended, and his classes on Final Cut Pro and Adobe Premiere Pro CC are phenomenal. Click here for more info on that.

We discuss editing comedy vs. horror, film school vs. the real world, and the need for self-discipline. Larry’s definition of “respecting the process” is a unique one, and I promise you’ll gain much from this talk. Big thanks Larry for joining me.

I’ve also listed my Top Ten Downloaded Episodes of 2014. You can find them in the Archives on this site, or easily here, on the Sideshow Network. So grab a notepad app and jot them down. Big thanks to all my guests. Look forward to more great chats in 2015.

Cheers,

Jordan

This episode is just over an hour. Do rate us on iTunes and “like” us on Facebook please.

“I Am Santa Claus” Documentary Director Tommy Avallone.

Posted on December 22, 2014 Posted in UncategorizedTagged BIll Murray, Christmas film, cinematography, collaboration, comedy documentaries, conference call, creative, Director, documentary, editing, editor, filmmaking podcast, I Am Santa Claus, Mick Foley, Morgan Spurlock, Netflix, parody, podcast, Producer, respect the process, santa, santa claus, Santa Convention, spoof, St. Nick, stand-up comedy, Tommy Avallone, WWE1 Comment

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Who’s lap is your kid sitting on? “I Am Santa Claus” is a wonderful documentary that answers that very question. From an queenly bear Santa, to WWE Champion wrestler Mick Foley, Santa’s come from varied backgrounds. My chat with Director/Producer Tommy Avallone is like two old friends gabbing about filmmaking, despite having just met online. We discuss research, how to choose who to follow, funding and everything in between.

Watch the film on Netflix or buy it from Tommy’s site, click “I Am Santa Claus”, there are many options. Here’s the trailer:

This episode is just over an hour. Do rate us on iTunes and “like” us on Facebook please.

Tim & Eric Give Birth To Editor, Writer, DJ, Comedian Doug Lussenhop.

Posted on December 18, 2014 Posted in UncategorizedTagged collaboration, comedy, creative, directing., Doug Lussenhop, editor, filmmaking, filmmaking podcast, Funny or Die, John C. Reilly, music video, parody, Portlandia, respect the process, spoof, television, Tim & Eric, Tim & Eric's Billion Dollar MovieLeave a comment

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Doug Lussenhop is an editor, writer, performer and hip hop sensation. He cut his teeth editing shorts, tv shows and feature films for Tim & Eric (aka Tim Heidecker and Eric Wareheim), Portlandia, and Funny or Die. Along with Tim & Eric, plus movie star John C. Reilly, Doug toured this summer with a live show, and it was an absurdist’s wet dream.

Doug and I chat about odd timing, developing his own comedy, finding his voice as an editor, and the joys of old school hip hop technology. (see DJ Douggpound). We also share a passion for oddball sound effects. Thanks Doug.

Here’s a episode of Doug’s homegrown YouTube show, Pound Hosue:

This episode is just over an hour. Do rate us on iTunes and “like” us on Facebook please.

The Gospel According to HBO’s “Real Time With Bill Maher” EP Scott Carter.

Posted on December 11, 2014December 11, 2014 Posted in UncategorizedTagged Ben Affleck, Bill Cosby, Bill Maher, Bill O'Reilly, Charles Dickens and Count Leo Tolstoy: Discord, Conversative, Cosby, EP, Executive Producer', Geffen Playhouse, HBO, Humor, Immagration, Lewis Black, Live televison, Michael Addis, Muslim, Obama, Playwright, Politically Incorrect, Real Time, Real Time with Bill Maher, Scott Carter, showrunner, The Gospel According to Thomas JeffersonLeave a comment

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Playwright, comedian, writer, producer. Scott Carter is all of those things plus Executive Producer of HBO’s “Real Time with Bill Maher”. He’s also one of the smartest guys I’ve ever hung out with. You’ll love this peek behind the curtain of my favorite show and gain insight into what it takes to make a great live show tick week after week. He’s the show runner supreme.

A great storyteller, Scott mixes fun facts into his tales, and delivers them in a riveting fashion. Big thanks to Michael Addis for interviewing Scott for the podcast.

His play, “The Gospel According to Thomas Jefferson, Charles Dickens and Count Leo Tolstoy: Discord” is a hit at the Geffen Playhouse. Click tickets. Running now through Dec. 21st, 2014. Run don’t walk

This episode is just over an hour and 15 minutes. Do rate us on iTunes and “like” us on Facebook please.

The Human Side of Healthcare with Jeff Reichert and Farihah Zaman.

Posted on December 4, 2014December 4, 2014 Posted in UncategorizedTagged appalachia, appalachian, bad teeth, Bristol, docu, documentary, Farihah Zaman, Full Frame Documentary Festival, healthcare, Hot Docs Festival, Jeff Reichert, Remote Area Medical, Traverse City Film FestivalLeave a comment

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“Remote Area Medical” is a compassionate documentary about Americans in need of help. Watch the trailer and you can see how filmmakers Jeff and Farihah treat their subjects with such dignity and respect.

During a three-day clinic held at Tennessee’s Bristol Motor Speedway, some of the country’s sickest individuals finally received free health care from an all-volunteer force of doctors, dentists and providers. This Hollywood Reporter review sums it up.

I ask the filmmakers about their choices. Who to follow, how they engaged people, and why this story. It’s an eye opening film that we can all relate to. See this in a theater with other human beings. Here’s the Facebook page: “Remote Area Medical”.

This episode is just under 35 minutes. Do rate us on iTunes and “like” us on Facebook pretty please.

Moonlighting In Communist Romania To Producing in NYC With Saatchi & Saatchi’s Radu Olievschi.

Posted on December 1, 2014November 22, 2015 Posted in Film, UncategorizedTagged ad agency, advertising, Bill of Rights, Bill of Rights for Dumbasses, Bruce Willis, Cibil Sheppard, cinematography, collaboration, commercials, Communism, communist, creative, Creative director, directing., dubbing, filmmaking podcast, freedom, Moonlighting, Romania, Seth Gordon, television, TVLeave a comment

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I met Radu Olievschi, a wonderful agency producer at Saacthi & Saatchi NYC, this summer and was intrigued with not just his journey to America, but his immense passion for filmmaking. Growing up in communist Romania did not lend itself to becoming a filmmaker, let alone a producer at an ad agency (especially unlikely since the one hour of State-run tv had no advertising), but Radu knew early on it was his destiny. Enjoy Radu’s story and hear the passion in his telling.

Here’s a PSA Radu produced called “The Bill of Rights for Dumbasses”. A favorite of mine directed by Seth Gordon.

This episode is just over 60 minutes. Do rate us on iTunes and “like” us on Facebook pretty please.

How Ad Agency Creatives Team Up with Drew Wright & Nick Marine.

Posted on November 24, 2014November 24, 2014 Posted in UncategorizedTagged ad agency, advertising, AutoTrader, Challenger, Charger, collaboration, comedy, commercials, copywriter, creative, Creative director, directing., Dodge, Doner, I Am Road Comic, Nick Marine, O'Charley's, Richard Rawlings, Sales Event, Tater chip, web filmLeave a comment

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Moments after we wrapped on Friday, I grabbed Art Director Drew Wright and Copywriter Nick Marine for a mini-interview. Both are Associate Creative Directors at Doner Detroit. They’re a newly conjoined creative team, and it’s already crystal clear that it’s a great fit, given the way they crank out quality scripts that sell. I’m grateful for their oddball minds as well as their friendship.

Please help comedian Margaret Cho as she raises money to help the homeless. Here’s her GoFund link. If you buy “I AM ROAD COMIC” this week, I’ll be giving 100% of the money to her fund. Thanks!

This episode is just over 15 minutes. Do rate us on iTunes and “like” us on Facebook pretty please.

Commercial Editor Tessa Davis Cuts Fast & Furiously Funny.

Posted on November 21, 2014 Posted in UncategorizedTagged acting, ad agency, advertising, Andrew Feltenstein, collaboration, comedy, commercials, cosmo street, Dragon braggin', editing, filmmaking, filmmaking podcast, HTC, Jeanne Vienne, Justin Timberlake, Qualcomm, respect the process, Robert Downey Jr., spoof, Tessa Davis, Tiffany Rolfe, women in filmLeave a comment

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I got to edit with Tessa Davis earlier this year at Cosmo Street, and she had all the best takes picked out & finessed into a perfect cut long before I could park the car. Editors have commented on the shortened turnaround time but she explains how she’s adapted. And after the many versions of a spot, which one ends up on air? You may be surprised.

We also chat about women in film, the Glamour Magazine short films done by celebrity female filmmakers and this great Canon short: When You Find Me trailer. Long form is a relative term. I love this two minute piece she edited for HTC with Robert Downey Jr. (see above).

Here’s the EPK Tessa conceptualized, directed and edited. CROWN EPK

This episode is just over 44 minutes. Do rate us on iTunes and “like” us on Facebook pretty please.

What A Production Designer Does With Evan Rohde.

Posted on November 13, 2014November 13, 2014 Posted in UncategorizedTagged advertising, agency, Art department, carrie underwood, Coldplay, collaboration, commericial, Emmy, Evan Rohde, filmmaking, music video, NFL Sunday Night Football, Production Design, Production Designer, respect the process, Strawberry Swing1 Comment

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The Production Designer runs the Art Department, and is responsible for fabricating the Director’s dream into a physical world to be filmed. Top Production Designer Evan Rohde does this magically, and it’s a privilege to work with him.

We chat right after wrapping a long day. He explains his dual roles as both a creative collaborator and fiscally responsible department head. I marvel at Evan’s creativity and love how he incorporates digital design plans to show me what he’s bringing to life.

Here’s his music video for Coldplay:

Click Evan Rohde to see his Emmy-Award winning spot for Sunday Night Football.

This episode is just over 40 minutes. Do rate us on iTunes and “like” us on Facebook pretty please.

What Does A Cost Consultant Really Do? Ron Hacohen Explains The Dark Side.

Posted on November 5, 2014 Posted in UncategorizedTagged ad agency, advertising, APR, Chuck Meehan, cinematography, client, client side, collaboration, comedy, commercials, Cost Consultant, creative, Creative director, directing., diversity, filmmaking, Jeannette Godoy, Latina director, marketing, McCann, Minority director, podcast, Production, raci, raci system, respect the process, Rob Reilly, SME, Subject Matter ExpertLeave a comment

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Part two of my enlightening conversation with production genius Ron Hacohen. Why is it harder to break into directing if your female or a minority? Ron explains he’s actually a “production consultant”. He strives to inform clients of the process, because of the increased efficiencies. We end the talk with his advice for people breaking into commercial directing.

Today, Ron is a Brand Executive Producer/Consigliere at Advertising Production Resources (APR), the fabulous consultancy that helps clients understand the advertising process. He introduces me to the RACI system of accountability, approval and efficiency. Some trippy stuff that shows us how advertising is a small part of the client’s marketing plan, and production a sliver of that. Learn what a SME is. Answer: Subject Matter Expert.

Here’s a spot we did way back in the day.

This is part two of a lengthy conversation we had about the advertising business. It’s a must-listen for anyone breaking into the advertising business.

This episode is under an hour. Do rate us on iTunes and “like” us on Facebook pretty please.