Tag: respect the process

Mos Def, Marvin Gaye and Amerigo Gazaway Bring The Funk To Apple.

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Hip Hop impresario Amerigo Gazaway is one of my favorite music producers. He reworks samples and records so that his songs transcend both original recordings. Furthermore, an Amerigo Gazaway albums tell a story, like LP’s did back in the vinyl days. Moreover, it’s his love for his source material and his authenticity that resinates with listeners. Bombarded with cease-and-desist letters for sampling, it all changed when Apple chose his Mos Def/Marvin Gaye retooling into a “Yasiin Gaye” song “You Are Undeniable” for a commercial. It’s the first unauthorized mashup to be used for a major brand, and a landmark breakthrough for hip hop. Click the song title to purchase & support!

Watch this Apple spot “Jason’s Verse” to hear the funky “Yasiin Gaye” track.

Amerigo schools me on sample trolls, copyright law, his process and the Brazilian “Cannibalist Manifesto”. Near the end of our chat, he turns the tables and asks me about the selection of music for film and commercials.

Please send me your feedback and YOUR questions about filmmaking. I may not answer right away, but I’ll get to all. Hit me up with any filmmaking questions at RespectTheProcessPodcast today.
Thank you,

Jordan

This episode is just over an hour long. Do rate us on iTunes and “like” us on Facebook please.

Comedian Turned Documentary Filmmaker Jennifer Rawlings.

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I’ve known Jennifer Rawlings since our days playing the comedy clubs around Los Angeles in the 80’s. She always captivated the crowd with her funny perspective, so I’m not surprised she’s become an accomplished filmmaker. It’s her unusual journey that surprises me.

“Forgotten Voices: Woman in Bosnia” is her first film, and a must see. Made with a camcorder and the desire to expose the world to these stories. Check it out. She then did a Ted Talk on the subject of forgiveness, a story told in the film.

Here’s Jennifer’s Ted Talk:

This episode is an hour with an old friend. Enjoy.

Please send me your feedback and YOUR questions about filmmaking. I may not answer right away, but I’ll get to all. Hit me up with any filmmaking questions at RespectTheProcessPodcast today.
Thank you,

Jordan

This episode is an hour long. Do rate us on iTunes and “like” us on Facebook please.

Email Me Your Questions & Feedback.

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Thank you to all that participated in my “Confessions of a Commercial Filmmaker” this week. I literally just landed after a snowy week in Ohio, visiting cool ad agencies and Lightborne, the company behind Katy Perry’s Super Bowl Halftime extravaganza.

This episode is my shout out to you, and a cry for help. Send me your feedback about this podcast or my presentation, and it’s the opportunity to ask YOUR questions about filmmaking. I may not answer right away, but I’ll get to all. Hit me up with any filmmaking questions at RespectTheProcessPodcast today.
Thank you,

Jordan

This episode is only 3 and a half minutes long. Do rate us on iTunes and “like” us on Facebook please.

Chief Creative Officer Ryan Berman Claims Content Is King And Context Is Queen.

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After I interviewed Ryan Berman, I found his blog post called “Comedy on a Commercial Production.” I agree with most everything he says, which probably explains why we’re friends and have shot together a bunch. Ryan is Founder and Chief Creative Officer of i.d.e.a., a great advertising agency in San Diego. We chat about creating a fun culture, staying one step ahead of the trends, and why San Diego stays classy.

He produced a documentary with client’s money that played at SXSW called “Inventing To Nowhere” about the patent industry. It’s an eye opener.

A forward thinker, his agency also acquired a local production company of scrappy filmmakers, and they do awesome work. 4120 Productions. Click the name, duh.

Buy your tickets now for my webinar on February 10th at 6pm West Coast/ 9pm East Coast on StageIt. Live Q&A. It will sell out. It’s my live presentation on being a director of tv commercials. “Confessions of a Commercial Filmmaker”.

Thank you,

Jordan

This episode is 60 minutes. Do rate us on iTunes and “like” us on Facebook please.

What The Gaffer Does With Pat Grosswendt.

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Veteran Gaffer Pat Grosswendt has taught me so much about lighting during the dozens of commercials we’ve made together. (Click his name for credits from “Cabin Boy” to “Gosford Park” to “It’s Always Sunny in Philadelphia”) Have a listen and you’ll learn the history, the mindset and key technical aspects of being the one on set that shapes the light. Pat gives his take on the changes in the technology, but stresses it’s the story that always effects the lighting approach the most, regardless of the toys. Enjoy his fun tips too, like dumpster diving for diffusion, or use bubble wrap.

Scroll down to see some interviews Pat has done. Did I mention he and his partner invented LitePanels? So much more than a gaffer, he’s a mentor.

Just a few tickets left!! February 10th at 6pm West Coast (9pm East Coast), I’ll be doing my live presentation on being a director of tv commercials. Buy your tickets now for February 10th at 6pm West Coast, “Confessions of a Commercial Filmmaker” on StageIt. Live Q&A. It will sell out.

Pat sharing the knowledge:

A great interview on lighting basics.

Thank you,

Jordan

This episode is 90 minutes. Do rate us on iTunes and “like” us on Facebook please.

How To Define Your Creative Space With Spot Director Kevin Donovan.

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I met Director Kevin Donovan at a Christmas party and we hit it off. A former agency creative, Kevin learned so much on set, working with great directors like Mark Story and the incomparable Joe Pytka. He’s learned to create a space for himself to deliver the best work, and we discuss balancing serving the agency agenda, while remaining creatively stingy for the reel. A great chat.

I also give my thoughts on the Super Bowl spots. Oh – Get tickets!! February 10th at 6pm West Coast, I’ll be doing my live presentation on being a director of tv commercials. Buy your tickets now for February 10th at 6pm West Coast, “Confessions of a Commercial Filmmaker” on StageIt. Live Q&A. It will sell out.

Here’s a great spot Kevin and Jackie Chan made:

Thank you,

Jordan

This episode is 90 minutes. Do rate us on iTunes and “like” us on Facebook please.

Filmmaker Deon Taylor Directs Danny Glover In “Supremacy”.

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I got a sneak peek at Deon Taylor‘s new film “Supremacy” starring Danny Glover, Joe Anderson, and Dawn Olivieri (“House of Lies”). It’s about a white supremacist just out of the clink. He shoots a cop, goes on the lamb, and invades Danny Glover’s house. Drama and self-examination ensue. Really well-made film, regardless of just a one million dollar budget. Deon shares his approach, choices and passion in this wonderful chat. Support this filmmaker. See “Supremacy” which opens Friday, January 30th, 2015. Click here for showtimes.

February 10th at 6pm West Coast, I’ll be doing a live presentation on being a director of tv commercials. Buy your tickets now for February 10th at 6pm West Coast, “Confessions of a Commercial Filmmaker” on StageIt. Live Q&A. It will sell out.

Thank you,

Jordan

This episode is 30 minutes. Do rate us on iTunes and “like” us on Facebook please.

Secrets Of Mark Nickelsburg’s Short Film “Harry Grows Up”.

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Mark Nickelsburg made a great short film, “Harry Grows Up” and we chat about how he did it. Effects, puppets, working with a toddler, you name it. Originally part of last week’s interview, the tapes were lost for weeks. Until now.

Buy your tickets now for my live web presentation February 10th at 6pm West Coast, “Confessions of a Commercial Filmmaker” on StageIt. It’s an intro to commercial filmmaking with a live Q&A. It will sell out.

Thank you,

Jordan

This episode is only 12 minutes. Do rate us on iTunes and “like” us on Facebook please.

From Editing Commercials To Directing Them With Mark Nickelsburg.

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Mark Nickelsburg shall forever live in my heart for dubbing “Respect The Process with Jordan Brady” as the “Rosetta Stone of Filmmaking.” Got to love that. More importantly, Mark has successfully transitioned from the editor’s chair to the director’s monitor. What are benefits and surprises on set, after years of editorial wisdom? I think it’s very interesting path, and thanks Mark.

We both had short films (my “Harold’s Bad Day” and his “Harry Grows Up”) in the Friar’s Comedy Film Festival the same year, but never met. Later, Festival Programmer and filmmaker Eric Johnson suggested we meet.

Watch this short,”Harry Grows Up”; so well done.

Enjoy Mark’s reel at Special Team Films.

Watch Mark’s “Emerald Nuts” spec spot, which fooled me into thinking it’s an actual, for-hire gig. Bravo:

Jeepers! February 10th at 6pm West Coast, 9pm East CoastI’ll be doing a live web event, “Confessions of a Commercial Filmmaker” on StageIt. It’s an intro to commercial filmmaking with a live Q&A. My first, be gentle.
Thank you,

Jordan

This episode is only over an hour long. Do rate us on iTunes and “like” us on Facebook please.

My Three Secrets To Better Directing.

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In the last of my mini-podcast trilogy, I share three top-secret tips that I believe will make you a better filmmaker. Certainly a smarter, more effective director of commercials. If you’re in any leadership position, I imagine that these tips apply to your gig too. So, let me know.

I’m back next week with in-depth interviews with interesting people. Remember, this is a two way conversation and I’d love to hear form you on Facebook or the comments. Oh, and please share the podcast with a loved one who might care.

Thank you,

Jordan

This episode is only 3 and a half minutes long. Do rate us on iTunes and “like” us on Facebook please.

Top 5 Ways To Not Screw Up Your Spec Commercial.

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A spec commercial, real or fake, is one you do for free to prove you can make a spot. The big trick is to make your spec spot look not like a spec spot. If it looks spec, it will suck, defeating the very purpose of doing it. Now, every director entering the commercial world needs a spec spot. I’ve seen tons of them, many riddled with mistakes that give away the fact they’re not real. Heed my wisdom, and you’ll succeed.

Here is a spec I made years ago with a script from real DDB Chicago. Almost went to the Superbowl, but almost doesn’t count. It did get me tons of work.

And I still want to hear about your passion project!

Thanks,

Jordan

This episode is only 3 and a half minutes long. Do rate us on iTunes and “like” us on Facebook please.

Infinite Wisdom on the Art of Storytelling with Guru Larry Jordan.

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Larry Jordan is the one person that has always been there for me, to answer every production question. His 35 years plus of experience are readily found whenever you google a question about directing, editing, shooting, lighting, audio, you name it. And his courses cover the gamut of production, post and theory. Please check them out if you’re serious about upping your game.

His podcast “2 Reel Guys” is highly recommended, and his classes on Final Cut Pro and Adobe Premiere Pro CC are phenomenal. Click here for more info on that.

We discuss editing comedy vs. horror, film school vs. the real world, and the need for self-discipline. Larry’s definition of “respecting the process” is a unique one, and I promise you’ll gain much from this talk. Big thanks Larry for joining me.

I’ve also listed my Top Ten Downloaded Episodes of 2014. You can find them in the Archives on this site, or easily here, on the Sideshow Network. So grab a notepad app and jot them down. Big thanks to all my guests. Look forward to more great chats in 2015.

Cheers,

Jordan

This episode is just over an hour. Do rate us on iTunes and “like” us on Facebook please.

“I Am Santa Claus” Documentary Director Tommy Avallone.

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Who’s lap is your kid sitting on? “I Am Santa Claus” is a wonderful documentary that answers that very question. From an queenly bear Santa, to WWE Champion wrestler Mick Foley, Santa’s come from varied backgrounds. My chat with Director/Producer Tommy Avallone is like two old friends gabbing about filmmaking, despite having just met online. We discuss research, how to choose who to follow, funding and everything in between.

Watch the film on Netflix or buy it from Tommy’s site, click “I Am Santa Claus”, there are many options. Here’s the trailer:

This episode is just over an hour. Do rate us on iTunes and “like” us on Facebook please.

Tim & Eric Give Birth To Editor, Writer, DJ, Comedian Doug Lussenhop.

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Doug Lussenhop is an editor, writer, performer and hip hop sensation. He cut his teeth editing shorts, tv shows and feature films for Tim & Eric (aka Tim Heidecker and Eric Wareheim), Portlandia, and Funny or Die. Along with Tim & Eric, plus movie star John C. Reilly, Doug toured this summer with a live show, and it was an absurdist’s wet dream.

Doug and I chat about odd timing, developing his own comedy, finding his voice as an editor, and the joys of old school hip hop technology. (see DJ Douggpound). We also share a passion for oddball sound effects. Thanks Doug.

Here’s a episode of Doug’s homegrown YouTube show, Pound Hosue:

This episode is just over an hour. Do rate us on iTunes and “like” us on Facebook please.

Commercial Editor Tessa Davis Cuts Fast & Furiously Funny.

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I got to edit with Tessa Davis earlier this year at Cosmo Street, and she had all the best takes picked out & finessed into a perfect cut long before I could park the car. Editors have commented on the shortened turnaround time but she explains how she’s adapted.  And after the many versions of a spot, which one ends up on air? You may be surprised.

We also chat about women in film, the Glamour Magazine short films done by celebrity female filmmakers and this great Canon short: When You Find Me trailer. Long form is a relative term. I love this two minute piece she edited for HTC with Robert Downey Jr. (see above).

Here’s the EPK Tessa conceptualized, directed and edited. CROWN EPK

This episode is just over 44 minutes. Do rate us on iTunes and “like” us on Facebook pretty please.

What A Production Designer Does With Evan Rohde.

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The Production Designer runs the Art Department, and is responsible for fabricating the Director’s dream into a physical world to be filmed. Top Production Designer Evan Rohde does this magically, and it’s a privilege to work with him.

We chat right after wrapping a long day. He explains his dual roles as both a creative collaborator and fiscally responsible department head. I marvel at Evan’s creativity and love how he incorporates digital design plans to show me what he’s bringing to life.

Here’s his music video for Coldplay:

Click Evan Rohde to see his Emmy-Award winning spot for Sunday Night Football.

This episode is just over 40 minutes. Do rate us on iTunes and “like” us on Facebook pretty please.

What Does A Cost Consultant Really Do? Ron Hacohen Explains The Dark Side.

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Part two of my enlightening conversation with production genius Ron Hacohen. Why is it harder to break into directing if your female or a minority? Ron explains he’s actually a “production consultant”. He strives to inform clients of the process, because of the increased efficiencies. We end the talk with his advice for people breaking into commercial directing.

Today, Ron is a Brand Executive Producer/Consigliere at Advertising Production Resources (APR), the fabulous consultancy that helps clients understand the advertising process. He introduces me to the RACI system of accountability, approval and efficiency. Some trippy stuff that shows us how advertising is a small part of the client’s marketing plan, and production a sliver of that. Learn what a SME is. Answer: Subject Matter Expert.

Here’s a spot we did way back in the day.

This is part two of a lengthy conversation we had about the advertising business. It’s a must-listen for anyone breaking into the advertising business.

This episode is under an hour. Do rate us on iTunes and “like” us on Facebook pretty please.

How To Do A Winning Conference Call With APR’s Ron Hacohen.

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Ron Hacohen taught me how to be a commercial director, back when he was my Executive Producer at HKM productions, and his Bravo Zulu. Besides being one of the funniest people I know, he’s extremely production savvy, having risen through the ranks of production to run his own shop. He’s a former President of the Association of Independent Commercial Producers’ prestigious West Coast chapter, and when it comes to production, he’s done it all.

Today, Ron is a Brand Executive Producer/Consigliere at Advertising Production Resources (APR), the fabulous consultancy that helps clients understand the advertising process.

We chat about his transition to what some in production call “The Dark Side”, and I learn it’s so much more than you think. Ron preaches transparency and collaboration, and has even shared this very podcast with clients so they better understand what we in production do.

This is part one of a lengthy conversation we had about the advertising business. It’s a must-listen for anyone breaking into the advertising business.

This episode is under an hour. Do rate us on iTunes and “like” us on Facebook pretty please.

The Fascinating Journey Of Director Jeannette Godoy.

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How the multi-talented Jeannette Godoy came to spot directing is quite a fascinating tale. She’s worked on set as a choreographer, a wardrobe stylist, a production designer and even a dialect coach. Then she turned her talents to directing, and was shortlisted at Cannes and plucked for Shoot Magazine’s New Director Showcase for her very first spot. Jeannette brings a warmth and humanity to her work that takes even seasoned directors years to convey.

We talk about how to break into the business, as well as the challenges of being a female in a male-dominated field. And of course we discuss her award-winning documentary, “Free 2 Be Me”, about young dancers with Down Syndrome. It’s a 30 minute film you can watch for free, by clicking the title.

Here’s here Bridgestone commercial that started it all:

This episode is an hour and ten minutes, just about. Do rate us on iTunes and “like” us on Facebook pretty please.

Anchorman 2 Composer Andrew Feltenstein Plays It Straight.

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Top shelf composers, songwriters, lyricists Andrew Feltenstein & John Nau own Beacon Street Studios in Venice, California. They’re the go-to guys for any musical genre, but certainly have made a name scoring for “Funny Or Die” titans Adam McKay and Will Ferrel. Credits include “Anchorman 2”, “The Spoils of Babylon” and more.

Andrew and I chat about the process of scoring commercials, inspiration, late hours and how playing the music straight buoys the comedy.

Watch the trailer for “Casa de mi Padre”, a favorite Will Ferrell film. Buy the soundtrack today!

This episode is just over 20 minutes. Do rate us on iTunes and “like” us on Facebook pretty please.