Category: Advertising

A White People Playlist of Movies to Better Understand Why Black Lives Matter.

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#BlackLivesMatter. I don’t profess to be an authority on racial problems and solutions, but these three films will open your eyes and spark thought and discussion. Please watch in order, if you can.

“13th” is a documentary linking slavery, the 13th Amendment and our current prison-industrial complex. This will offer context for everything else you see.

“To Kill A Mockingbird” will tell you how long this shit has been going on.

“Fruitvale Station” is the true story of Oscar Grant, killed by a cop. Ryan Coogler’s pre “Black Panther” powerful film.

Here is a great interview with Producer and 1st AD Marc Kelly from 2018 about “Blindspotting” and we talk race.

Thank you,

Jordan

Co-Exec Creative Director Tina Tackett Tells Us How She Hires A Filmmaker.

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Tina Tackett is Co Executive Creative Director at the Loomis Agency, and I had the pleasure of working with Tina and Creative Director Jim Green earlier this year. Tina delivers an extraordinary eye for design, a strong talent for art direction and a creative mind for marketing. In this one zoom chat, Tina Tackett basically shows us filmmakers how she picks her directors to collaborate with on her shoots. Thank you Tina for these invaluable insights. Y’all should check out these spots cuz we chat about them in depth and they’re great. Stanley Steemer work is gorgeous and gross and enjoyed here. And the “Thanks for Everything” below was a tribute that Loomis did to salute the folks keeping us feed. Rug Doctor is classic comedy I love.

Thanks for Everything from LOOMIS on Vimeo.

Commercial Directing Masterclass is online and corporate bastards are jacking the price up $50 on June 15th, 2020. I’m honoring free consultations regardless so we can stick it to the man! Commercial Directing Bootcamp is 10.10.2020 and is limited to 20 filmmakers. 

Thank you,

Jordan

This is one hour and 14 minutes of gold.

How Filmmaker Jon Morgan Recruited Commercial Directors To Build JM Films.

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Jon Morgan is a director that set out to build a director-based production company in St. Louis, JM Films, which meant building a strong roster of talent. He and his team of creatives can also collaborate with any in-house team to up their game. Check out his work here. We chat about Beumer Group, a branding spot for a coal company, that is gorgeous.

Commercial Directing Bootcamp has moved to 10.10.2020 in Los Angeles. Limit 20 filmmakers. Go sign up now cuz filmmakers from our cancelled June Bootcamp took one third of the spots. Airline tickets are cheap now too. Commercial Directing Masterclass is $199 online and available now, and you’ll save $100 on Bootcamp when you complete the course. Just saying.

Beumer Group – Knight Hawk Coal from JM Films on Vimeo.

Nerinx Hall High School from JM Films on Vimeo.

Thank you,

Jordan

This is 30 minutes. Thanks for Oso Delicious Hot Sauce for sponsoring the show.

Director Ronnie Allman Gave Us “Cheeteau Perfume” And Now Peter Pan.

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Director Ronnie Allman began as an Art Director at Goodby, Silverstein and Partners, then started directing his own projects. His brilliant “Cheeteau by Chester” for Cheetos was shortlisted at Cannes. Ronnie has won a slew of awards for good reason.

Please watch his short R.L. Allman’s Peter Pan because I know you’ll love it. You’ll learn how he’s marketing the project due to covid-19. Ronnie also took the time off air to teach this old dog a slew of marketing tricks.

Commercial Directing Masterclass is online and ready for you to grow your career. Commercial Directing Bootcamp is June 27th, 2020 and will be 15 filmmakers maximum to ensure social distancing. 

It’s a Zoom recorded episode to be tolerant. Thanks.

Jordan

This runs an hour. Special thanks to Ritual Music for their Top 11 Podcasts for Filmmakers list!!! 

Puppets, Jingles and Coronapocalypse With Comedy Director Nick Spooner.

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Nick Spooner is an award-winning director of commercials, short films and other things. He draws his own shooting boards, writes his own treatments and has been involved in the film business since childhood.

He was President of the Harvard Lampoon, wrote, produced and directed at Comedy Central, and once fronted a hardcore band in New York City. His new dark comedy short, “The Call of Charlie” has shown at over 88 festivals across 12 countries and has won 45 awards, enjoy it on Amazon Prime. Nick’s cartoons regularly appear in The American Bystander, which Newsweek called “America’s last great humor magazine.” 

Commercial Directing Masterclass has taught my voodoo to over 150 filmmakers from 8 countries. Check it out cuz I promise you’ll love it. You also save $100 of Commercial Directing Bootcamp June 27, 2020 or whenever.

Enjoy Nick’s Bob-O-Pedic spot I swoon over. Love this:

Thank you,

Jordan

This runs an hour and is sponsored by Oso Delicious Hot Sauce.

Directing Sketches vs. Branded Content vs. Commercials With Filmmaker Matt Enlow.

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Mr. Matt Enlow is an Emmy nominated director, writer & media-type living in Los Angeles. His work has been seen all over the world, and amassed millions of views. He works with places like Comedy Central, Verizon, BlackPills, VH1, Turner, College Humor, CBS, TruTV and Google to make commercials, music videos, digital series, and probably some other stuff that’s harder to categorize (or explain to his parents).

Check out his podcast with co-host Oren Kaplan, Just Shoot It podcast and this, Matt’s work with President Barack Obama:

Thanks,

Jordan

This is 90 minutes of gold. My Commercial Directing Masterclass is online and filmmakers are loving it. If you complete the course by April 30th, 2020 you get a FREE consultation call. No matter, all filmmakers that enroll save $100 off Bootcamp. Next Commercial Directing Bootcamp is June 27th, 2020 with ample room for social distancing. Limit 15 #filmmakers.

Advertising In The Age Of Coronavirus With Creative Director/Filmmaker Stew Redwine.

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My friend Stew Redwine is both Creative Director at Oxford Road and a talented commercial filmmaker. We discussed how marketers in the Age of Coronavirus have to walk a fine line between being too opportunistic and too passive to help. We’ve seen advertisers really step up in the last two weeks since we recorded this chat. 

Be sure to read Stew’s article on the subject here. And here is just one of his spots he directed for NetSuite.

Thanks,

Jordan

This is 45 minutes. Commercial Directing Masterclass is online and filmmakers are loving it! Enroll now and save a whopping $100 on Bootcamp. 

Why Would Any Filmmaker Take Commercial Directing Masterclass Online?

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My dream is to have a film school in the desert, and oh that will happen. But too many filmmakers have asked for an online version of my popular Commercial Directing Bootcamp, so it’s live and ready for you to dive into. Pardon the lack of creativity in the name, yup, it’s Commercial Directing Masterclass. (After completion, you get $100 off Bootcamp anytime.) The behind the scenes footage from my actual shoots, with agency interaction and running the crew and actors is my best answer to everyone asking to shadow me on a gig. Shout out to my man Director/DP Ben Brady for shooting the session and the BTS.

commercialdirectingmasterclass.com

Huge kudos to filmmakers sending me the spots they’ve made during COVID19 quarantine. Podcast alum Kiran Koshi hit it out the park with #stayhome, Sean Lunski used hsi kids for Nutella and Daniel Woolfolk shot my book in the freezer. Kevork Aslanyan shared his latest gig, and it’s so well done I had to share. All are clickable or at www.jordanbrady.com enjoy. Please send me stuff. 

MIDEA U ‘OPEN & SHUT’ from Kevork Aslanyan on Vimeo.

Thanks and stay safe.

Jordan

This is 7 minutes of just me rambling. 

How To Build A Commercial Filmmaking Career With Comedy Director Oren Kaplan.

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Oren Kaplan has helmed comedy commercial campaigns for brands including JEEP, FIAT, FORD, MICROSOFT, MATTEL, PANASONIC and QUIZNOS, where he also served as a creative director. He also breaks down his prep on his website and on his Instagram, so follow. 

We chat about career management, finances and all things funny. He and Matt Enlow also host Just Shoot It Podcast on filmmaking, admittedly a superior show, so subscribe. See two of Oren’s spots below then spend an hour on his site watching more great spots. Be sure to check out his breakdowns he so generously shares of his process. There is one for the Pete Davidson Converse “Hot Spot Toner” shown here.

Thanks,

Jordan

Show is one hour 40 minutes. Commercial Directing Bootcamp is still on for June 27th, 2020 and we’ve limited the attendance to 15 filmmakers to be Covid Compliant. Oso Delicious Hot Sauce is safely shipping! Here’s some remote directing we’re doing, if you need it.

Remotely Directing a commercial with Oso the Bear from Jordan Brady on Vimeo.

Docu Filmmaker Tommy Avallone Returns With "Waldo On Weed".

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It’s always a treat to talk with director/producer/editor Tommy Avallone, (picture with Exec Producer Whoopie Goldberg) this time via Skype due to social distancing. Waldo On Weed tells the story about Waldo James Mysterious Dwyer, a six-month old baby boy suffering from Retinoblastoma – eye cancer – in both of his eyes. Seeing their son suffer through the chemotherapy, Waldo’s parents, Brian and Danielle, searched desperately to find a way to help alleviate his pain. The solution: Cannabis. Watch it on iTunes.

Let’s hope we all get back to work soon. I know it’s a source of stress. Stay healthy and creative. I’ll be offering a Commercial Directing Masterclass online soon, chalk full of tips. And thanks – lot of folks listening to voodoo. 

Thank you,

Jordan

This is 54 minutes. Commercial Directing Bootcamp is still on for June 27th, 2020 and we’ve limited the attendance to 15 filmmakers. Oso Delicious Hot Sauce is safely shipping!

From Voiceover Booth To Director's Chair With Actress Julie Slack.

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Actress Julie Slack is a true multi-hyphenate. She’s an award-winning actress, busy voiceover artist and television host. Now with her short film “Tree Game” she adds writer/filmmaker to the list. We bond over our fondness for repeat business, relationships and creating our own opportunities. Be sure and follow her on Instagram, as she is always posting valuable and inspiring content. #OnceYouGoSlack

Fun fact: she has starred in a Bollywood movie! Trailer for “Tree Game”.

Julie Slack – Hosting Reel from Julie Slack on Vimeo.

Thanks,

Jordan

This is an hour and 15 minutes. Commercial Directing Bootcamp will sell out for 27th of June, 2020 so sign up now. Oso Delicious gives one dollar per bottle to militaryfamily.org an awesome charity.

Please donate to our GoFundMe for the Veterans Green Bus and I’ll donate $5 when you post a photo of Commercial Directing Voodoo on the Instagram and tag me, @thatjordanbrady.

7 Ways Filmmakers Can Beat CoronaVirus.

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With projects cancelled and postponed, here’s 7 actions we, as filmmakers and creative types, can take to weather the storm of uncertainty. Please send me your ideas to jordan@commmercialdirectingbootcamp.com today.

Still on: our April 15th is our benefit comedy show with 100% Headliners and myself at Flappers Comedy Club. Proceeds go to the Veterans Green Bus. 

Please donate to our GoFundMe for the Veterans Green Bus and I’ll donate $5 when you post a photo of Commercial Directing Voodoo on the Instagram and tag me, @thatjordanbrady.

Thanks,

Jordan

This is 10 minutes. Commercial Directing Bootcamp will sell out for 27th of June, 2020 so sign up now. Oso Delicious gives one dollar per bottle to militaryfamily.org an awesome charity.

Making Comedy Content With Writer/Director Marc Singer.

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Marc Singer is a writer & director in Los Angeles. Marc has written and created original series and award-winning campaigns for Warner Bros., NBC, FOX, Intel, Coca-Cola, Funny or Die, Spotify, Ultimate Ears, T-Mobile and Hyundai. Check out his stuff by clicking on his name, and we chat about this spot with James Carville and Jordan Peele that Marc made on a moment’s notice.

April 15th is our benefit comedy show with 100% Headliners and myself at Flappers Comedy Club. Proceeds go to the Veterans Green Bus. 

Please donate to our GoFundMe for the Veterans Green Bus and I’ll donate $5 when you post a photo of Commercial Directing Voodoo on the Instagram and tag me, @thatjordanbrady.

Thanks,

Jordan

This lasts 75 minutes. Commercial Directing Bootcamp will sell out for 27th of June, 2020 so sign up now. Oso Delicious gives one dollar per bottle to militaryfamily.org an awesome charity.

What Makes A Great Craft Service Table On Your Film Set.

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My pet peeve is when the craft service table or “crafty” is nothing but sugary treats. I need protein and veggies. Also check out Tommy Davidson’s new memoire “Living In Color” and Marc Maron’s newest Netflix Special “End Times Fun” on Netflix. I have nothing to do with either, just know they’re good entertainment. My talented wife, filmmaker Jeannette Godoy, and I saw Maron live prepping the special. Hilarious.

Please donate to our GoFundMe for the Veterans Green Bus and I’ll donate $5 when you post a photo of Commercial Directing Voodoo on the Instagram, tag me @ThatJordanBrady.

Thanks,

Jordan

This lasts 20 minutes. Commercial Directing Bootcamp will sell out for 27th of June, 2020 so sign up now. Oso Delicious gives one dollar per bottle to charity. 

Crime Pays With Cinematographer/Director Mark Kohl.

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As Director, Cinematographer or often both, Mark Kohl has delivered over 2000 commercials to hundreds of agencies and clients such as McDonald’s, Honda, Ford, AT&T, Pizza Hut, Carnival Cruise Lines and Dick’s Sporting Good’s. But he takes the most pride in knowing he is serving his clients, one at a time.

Mark and I shot a Michigan Lottery spot together and became instant friends, aligned in attitude towards work and life.

Please donate, if you can, to the Veterans Green Bus project. It’s a passion project of mine that serves our Veterans, our country and the planet. Here’s our GoFundMe and Facebook fund page. Even $2 helps. 

The Big Spin from Jordan Brady on Vimeo.

Thanks,

Jordan

This episode runs 1 hour 10 min. Commercial Directing Bootcamp is June 27th, 2020 in LA and sign ups are already happening to don’t lose out. Oso Delicious Hot Sauce will donate $1 from every bottle we make to Military Families. Thanks again.

A Commercial's Shelf Life, Brand Ambassadors & Super Bowl LIV.

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Super Bowl LIV seems a distant past a few weeks later, that’s because the shelf life of a spot has diminished with our ever-growing appetite for content. I typically record live, but we shot back to back, so I’m playing catch up. Here’s the Ads of the World list.

Brand Ambassadors still abound, and I stumbled upon one by casting from Netflix’s “Cheer” squad and a little dumb luck. 

Congrats to all the filmmakers on their fun crop of Super Bowl spots, all the Oscar nominees and winners. 

My friend and RTP alumni Joel Pilger can help you grow your production company, music house or motion design shop with his RevThink JUMPSTART program that starts Feb. 17th, 2020. Click to find out more. Unsolicited plug.

Thanks,

Jordan

This is me for 20 minutes. Commercial Directing Bootcamp is June 27th, 2020 in LA and filmmakers are signing up already. And our sponsor Oso Delicious just got a batch of all three flavors of hot sauce for you flavorseekers!

International Commercial Director Rachel Harms Says Suck It Up, Cupcake.

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Filmmaker Rachel Harms‘ deft hand as a storyteller and her extraordinary communication skills with adult and child actors have enhanced her international profile and placed her in demand for spot work worldwide.

A four-time Emmy Award winner for her original Sesame Street films, Harms brings the same soulful, humanistic approach to her work as a commercial director. Whether the content is serious, quirky or whimsical, she finds the heart of the matter and delivers it to the screen, creating acclaimed campaigns for Southwest Airlines, ExxonMobil, Tide, Wells Fargo, Pillsbury and Quaker Oats among many others. Her timeless Folgers spot, “A Dancer’s Morning” is considered to be one of the brand’s most successful ads in P&G history. Check out this Enfamil spot and start your deep dive into Rachel’s word.

Enfamil from Rachel Harms on Vimeo.

Congrats to Filmmakers’ Diversity Award recipients Sonia Megerdichian, Ali Balusch and Carly Usdin who all attended Commercial Directing Bootcamp in January, sponsored by Oso Delicious Hot Sauce. Next Bootcamp is 06.27.20 and always sells out.

Please donate to my passion project, the Veterans Green Bus. It transports veterans to rebuild after natural disasters strike and trains veterans when not on mission. Visit our GoFundMe to learn more. We need to get her on the road. 

Thanks,

Jordan

This is an hour and 15 minutes. 

Gaffer Craig "Burnie" Burns Says Raise Your Rate $50.

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Gaffer Craig “Burnie” Burns is also an Owner at On Set Lighting, Producer and Host of Applebox Network and such a giver of knowledge. His videos and live-streams are a free film school, so I urge you to check out his links. More at www.jordanbrady.com folks.

I discovered Burnie on LinkedIn, where he frequently posts deep knowledge nuggets. We share stories, laughs and a common joy in giving back. 

thanks,

Jordan

Commercial Directing Bootcamp 01.18.20 is all but sold out. One seat remains. Please do join us for our first Filmmakers’ Sunday Mixer with Q&A. All proceeds go to Stand Up To Cancer.

The Filmmaker Diversity Award for Bootcamp 01.18.20 has been decided, thanks to our sponsor Oso Delicious Hot Sauce, the hot sauce made by bears. This Bootcamp, Oso Delicious has chosen on filmmaker for each flavor in the #Flavorseeker Fun Pak. Announcement coming soon.

The Differences In Directing Commercials, Digital Series and TV With Comedy Director Jared Lapidus.

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Comedy Director Jared Lapidus went straight from the prestigious NYU’s Tisch School of the Arts to directing content for NBC, Netflix and lots of cool ad agencies. Too many accolades, celebrities and brands to list here, so click here to see the work. Jared is also half of the sketch comedy group, Reverse Cowboys. I learned about the commonalities and differences from the many creative outlets Jared works in, you’ll love this chat. Here’s the first spot of his I found.

Our Filmmakers’ Sunday Mixer is the next day from 10am to noon in Culver City. $20 donation suggested to Stand Up To Cancer. (Free with Bootcamp, and we’ll make the donation.)

Here’s my Christmas Eve, giving away 1 of 5 special edition Dodge SRT Hellcat Redeye. Three months ago, I had no idea what that meant, now got to give one away. Send me links to your favorite work from 2019!!

As always, thanks for listening and Happy New Year everyone!

Jordan

This is 77 minutes. Commercial Directing Bootcamp is half full for January 18th, 2020. Our Filmmakers’ Sunday Mixer is the next day from 10am to noon in Culver City. $20 donation suggested to Stand Up To Cancer. (Free w Bootcamp, we’ll make the donation.) Our sponsor is the only hot sauce made by bears, is SOLD OUT, only at www.OsoDelicious.org.

How VFX Can Save A Commercial With Adam Elder Of Spiffy.

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My friend and collaborator Adam Elder of Visual Effects and Finishing house Spiffy drops by to tell us how effects enhance spots in ways we never see. Other assignments are more obvious, obviously. You’ll learn a lot of how that process flows. Check out Spiffy’s VFX showreel.

Spiffy 2020 VFX Reel from Spiffy on Vimeo.

Please share these with filmmaker friends and hit me up with topics to chat about. 

Thanks,

Jordan

This is 52 minutes. Commercial Directing Bootcamp is half full for January 18th, 2020. Our Filmmakers’ Sunday Mixer is the next day from 10am to noon. Our sponsor is the only hot sauce made by bears, found only at www.OsoDelicious.org.