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Part two of my enlightening conversation with production genius Ron Hacohen. Why is it harder to break into directing if your female or a minority? Ron explains he’s actually a “production consultant”. He strives to inform clients of the process, because of the increased efficiencies. We end the talk with his advice for people breaking into commercial directing.

Today, Ron is a Brand Executive Producer/Consigliere at Advertising Production Resources (APR), the fabulous consultancy that helps clients understand the advertising process. He introduces me to the RACI system of accountability, approval and efficiency. Some trippy stuff that shows us how advertising is a small part of the client’s marketing plan, and production a sliver of that. Learn what a SME is. Answer: Subject Matter Expert.

Here’s a spot we did way back in the day.

This is part two of a lengthy conversation we had about the advertising business. It’s a must-listen for anyone breaking into the advertising business.

This episode is under an hour. Do rate us on iTunes and “like” us on Facebook pretty please.