Tag: Production

The Secrets To Longevity In Commercial Production With Raucous Content’s Phyllis Koenig.

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Raucous Content‘s Owner and Executive Producer Phyllis Koenig is legendary in our the commercial industry, having steered the ship of some of the best commercial production companies. She and I go way back to our days at Uber Content, where we made hundreds of national spots together. (She and Uber also stepped in to executive produce my hit documentary “I Am Comic” now on iTunes.)

We chat about scouting talent, trends that come and go, and how to always adapt to meet the needs of our clients and agencies. And more. Check out there roster of wondefully talented directors at Raucous Content. 

Thanks,

Jordan

This is a peppy 90 minutes of fun. Oso Delicious Hot Sauce is the flavor you need so treat yourself to a bottle or three. 

Commercial Directing Bootcamp is 10.16.2019 in Los Angeles. 

Contagious LA’s Jordan Flack Returns To Talk Commercial Production.

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While his official title on the Contagious LA website is “Premier of the Cabinet”, Jordan Flack is a producer, EP, talent scout, problem solver and all ’round bon vivant. Jordan returns to the show to talk about what has changed in the business. Always great to have him on the show.

Thank you,

Jordan

This episode is an hour of great chat. 

Commercial Directing Bootcamp is January 19th, 2019 and you get a free copy of my sensational book Commercial Directing Voodoo when you arrive. 

Please join filmmaker Jeannette Godoy, actor/producer Meredith Thomas and my fine self for a fundraiser double feature of “Disconnected” and “I Am Battle Comic” on Friday Nov. 16th in LA. Military Veterans, Active Duty and First Responders all admitted free.

The Importance Of Character Development With Cortez Bros’ Bernadette Rivero.

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Cortez Brothers‘ Co Founder and President Bernadette Rivero can’t stress enough how important it is to flesh out your characters. No matter if it’s for a feature film or a :15 second spot, the well-defined character will always make the story shine. She’s even moonlighted as a ghostwriter for hundreds of writers and directors. So have a listen and share with your filmmaker friends.

See you all April 5th in Detroit for “I Am Battle Comic” Premiere. Click for tickets.

thanks,

Jordan

My 7 city tour now includes Phoenix and Las Vegas. Check here for dates and ticket links. All money to various wonderful non-profits.

What Does A Cost Consultant Really Do? Ron Hacohen Explains The Dark Side.

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Part two of my enlightening conversation with production genius Ron Hacohen. Why is it harder to break into directing if your female or a minority? Ron explains he’s actually a “production consultant”. He strives to inform clients of the process, because of the increased efficiencies. We end the talk with his advice for people breaking into commercial directing.

Today, Ron is a Brand Executive Producer/Consigliere at Advertising Production Resources (APR), the fabulous consultancy that helps clients understand the advertising process. He introduces me to the RACI system of accountability, approval and efficiency. Some trippy stuff that shows us how advertising is a small part of the client’s marketing plan, and production a sliver of that. Learn what a SME is. Answer: Subject Matter Expert.

Here’s a spot we did way back in the day.

This is part two of a lengthy conversation we had about the advertising business. It’s a must-listen for anyone breaking into the advertising business.

This episode is under an hour. Do rate us on iTunes and “like” us on Facebook pretty please.

How To Do A Winning Conference Call With APR’s Ron Hacohen.

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Ron Hacohen taught me how to be a commercial director, back when he was my Executive Producer at HKM productions, and his Bravo Zulu. Besides being one of the funniest people I know, he’s extremely production savvy, having risen through the ranks of production to run his own shop. He’s a former President of the Association of Independent Commercial Producers’ prestigious West Coast chapter, and when it comes to production, he’s done it all.

Today, Ron is a Brand Executive Producer/Consigliere at Advertising Production Resources (APR), the fabulous consultancy that helps clients understand the advertising process.

We chat about his transition to what some in production call “The Dark Side”, and I learn it’s so much more than you think. Ron preaches transparency and collaboration, and has even shared this very podcast with clients so they better understand what we in production do.

This is part one of a lengthy conversation we had about the advertising business. It’s a must-listen for anyone breaking into the advertising business.

This episode is under an hour. Do rate us on iTunes and “like” us on Facebook pretty please.