McCann – JORDAN BRADY

Subscribe: RSS

In 2021, Hafeez Saheed joined McCann Detroit to oversee production on the prestigious General Motors and Shoe Carnival accounts. We bumped into each other while Hafeez was in post for GM’s Dr. Evil EV Super Bowl spot with my pal Co-CCO Chuck Meehan. So Hafeez adds Mike Meyers to a celebrity list that includes Beyoncé, SpongeBob and more.

He has served on Shoot Magazine’s New Directors Showcase and The Montreal Effects Festival panels and the One Club’s Young Ones and Telly Awards jury, and is an adjunct professor at The School of Visual Arts. Hafeez’ class chronicles and reviews the production and creative processes. In other words, you’re about to get podcast gold. Oh, he also has a radio show.

My first annual Filmmaker Retreat Joshua Tree is September 30th through October 2nd, 2022. Out theme is “Define Your Voice” and more can be found here at the Commercial Directing Film School site. DM for more. Limit 20 #filmmakers. Bootcamp Alumni save $300.

My online Commercial Directing Masterclass has received 100% 5 star reviews. Plus we do a free filmmaker consultation call. Check out the new Commercial Director Mega Bundle for serious one-on-one mentoring and career growth.

Thanks, Jordan

This episode is 70 minutes and is sponsored by Oso Delicious Hot Sauce, the hot sauce made by bears. Flavorseeker Fun Pak‘s ship Friday’s at 3pm.

My cult classic mockumentary, “Dill Scallion” is online so I’m giving 100% of the money to St. Jude Children’s Hospital. I’ve decided to donate the LIFETIME earnings every December, so the the donation will grow and grow. Thank you!

Podcast: Play in new window | Download

Subscribe: RSS

Part two of my enlightening conversation with production genius Ron Hacohen. Why is it harder to break into directing if your female or a minority? Ron explains he’s actually a “production consultant”. He strives to inform clients of the process, because of the increased efficiencies. We end the talk with his advice for people breaking into commercial directing.

Today, Ron is a Brand Executive Producer/Consigliere at Advertising Production Resources (APR), the fabulous consultancy that helps clients understand the advertising process. He introduces me to the RACI system of accountability, approval and efficiency. Some trippy stuff that shows us how advertising is a small part of the client’s marketing plan, and production a sliver of that. Learn what a SME is. Answer: Subject Matter Expert.

Here’s a spot we did way back in the day.

This is part two of a lengthy conversation we had about the advertising business. It’s a must-listen for anyone breaking into the advertising business.

This episode is under an hour. Do rate us on iTunes and “like” us on Facebook pretty please.

JORDAN BRADY

Tag: McCann

McCann Detroit Executive Producer Hafeez Saheed Offers Sage Advice For Commercial Filmmakers.

What Does A Cost Consultant Really Do? Ron Hacohen Explains The Dark Side.