“Pure Corazón” Creator/Director Jeannette Godoy.

Filmmaker Jeannette Godoy created and directed “Pure Corazón” a new web series for Bumble, the world’s coolest dating app. Pure Corazón follows 3 Latinx daters from different cultural backgrounds as they courageously navigate dating, life, and identity. Watch “Pure Corazón” now please!

Jeannette is a first generation, Mexican-American filmmaker and started her career as a choreographer where she worked in film, television and commercials. She is most widely known for having choreographed the celebrated music video, Baby Got Back. Her initial foray into directing earned her a trip to cannes for a commercial entitled, “A Boy & His Tire.” which received several prestigious nominations including the Young Director Award, as well as a spot in Shoot Magazine’s New Director Showcase. 

Commercial Directing Masterclass has helped now 450 filmmakers globally with 100% 5 star reviews. My goal is 500 by end of 2020.

Commercial Directing Bootcamp has 11 seats left for 01.16.2021 in Los Angeles. 

Thanks,

Jordan

This episode is 28 minutes and sponsored by Oso Delicious Hot Sauce, the only hot sauce made by bears. Flavorseeker Fun Pak’s ship Friday’s at 3pm.

My first film, “Dill Scallion” online for rent or purchase and I’m giving 100% of the gross money raised to St. Jude Children’s Hospital, in fact I’ll match it. Roger Ebert called it “The country music ‘This is Spinal Tap'” so that sums it up. All star cast and a great cause.

What Does A Cost Consultant Really Do? Ron Hacohen Explains The Dark Side.

Part two of my enlightening conversation with production genius Ron Hacohen. Why is it harder to break into directing if your female or a minority? Ron explains he’s actually a “production consultant”. He strives to inform clients of the process, because of the increased efficiencies. We end the talk with his advice for people breaking into commercial directing.

Today, Ron is a Brand Executive Producer/Consigliere at Advertising Production Resources (APR), the fabulous consultancy that helps clients understand the advertising process. He introduces me to the RACI system of accountability, approval and efficiency. Some trippy stuff that shows us how advertising is a small part of the client’s marketing plan, and production a sliver of that. Learn what a SME is. Answer: Subject Matter Expert.

Here’s a spot we did way back in the day.

This is part two of a lengthy conversation we had about the advertising business. It’s a must-listen for anyone breaking into the advertising business.

This episode is under an hour. Do rate us on iTunes and “like” us on Facebook pretty please.