Respect The Hustle With Producer Director Abraham Roofeh.

Abraham Roofeh is a director and producer with his own shop, Crowned Kings. Abe is constantly pumping out great content: spots, branded content and music videos, you name it. We chat about how he gets his work, what it means to find one’s voice as a storyteller and how filmmakers need to have a bit of entrepreneurial zeal these days.

Actors – check out the Dan Velez Fund, a scholarship for actors established by our friends at www.spacestationla.com to honor of this wonderful casting director that passed too soon. Go to www.DanVelexFund.org for more info.

Enjoy.

Jordan

Email me at jordan@commercialdirectingbootcamp.com if you think you qualify for the Superlounge Diversity Award to attend December 3rd Bootcamp on Superlounge. Or just sign up.

Enjoy,

Jordan

True! Commercial Directing Bootcamp is already over half full. Los Angeles, December 3, 2016. Sign up people or suffer the rest of your career.

This episode is an hour.

TV Ads And Tapas With VML Group Creative Director Pat Piper.

VML Group Creative Director Pat Piper is funny, prolific and one heck of a guy. He’s an award-winning creative that likes to stay busy. In addition to cranking out great ads, he has his own podcast called The Shakes on iTunes. Pat and I have fun talking about what it is like having comedic actors who try to one up each other during a comedy commercial shoot. We also mention how he made some of his classic Sonic commercials, which he originated with his former partner, Matt McKay. Of course, he explains what respecting the process means to him. Please give it a listen and I hope you enjoy it.

Email me at jordan@commercialdirectingbootcamp.com if you think you qualify for the Superlounge Diversity Award to attend December 3rd Bootcamp on Superlounge. Or just sign up.

Enjoy,

Jordan

True! Commercial Directing Bootcamp is already over half full. Los Angeles, December 3, 2016. Sign up now before the class fills up. Limit 20.

This episode is an hour and some minutes.

From MTV “Road Rules” To “The Hills” And Beyond, My Chat With Exec Producer Andrew Perry.

Executive Producer Andrew Perry began his career at MTV Networks, where I’d see him every other day in the hallway. He explains what an Executive Producer does and how he rose to the occasion when presented with a new responsibility, turning each into a career opportunity. Andrew also talks about his new book, a companion to the hit show, “The Hills.” Oh, and the alternate title to this chat might have been called, “Don’t be a dick.” You’ll learn why.

I enjoyed reuniting with Andrew and having him on the podcast and I think you will like what you hear.

Thank you,

Jordan.

Yes! Commercial Directing Bootcamp is already over half full. Los Angeles, December 3, 2016. Sign up now before the class fills up. Limit 20.

This episode is 12 minutes.

My Chat With Presidential Candidate Jimmy Tingle.

Political satirist and comedian Jimmy Tingle is running for President of the United States of America on the Humor For Humanity ticket. Jimmy has been a staple on the stand up circuit for decades, prolific as he is hilarious. He’s produced his own film, and once owned his own theater. A treat to have Jimmy on the show.

Here’s Jimmy’s take on building a wall to protect our great nation.

Enjoy.

Jordan

Yes! Commercial Directing Bootcamp is already over half full. Los Angeles, December 3, 2016. Sign up now before the class fills up. Limit 20.

This episode is 12 minutes.

My Apology To Stuntman Eddie Braun, Evel Knievel and All Big Dreamers.

Daredevil Evel Knievel was a huge childhood hero of mine, so it was amazing and super cool that stuntman Eddie Braun successfully replicated and completed Evel’s jump attempt over the Snake River Canyon in September 2016. Bravo Eddie!

But in an uncharacteristic tweet, I disrespected Eddie’s passion and success, and publicly want to set the record straight. It’s cool as fuck and I was wrong to comment anything but respect, positivity and kudos. Looking inward, when I take a shot at someone else’s accomplishments or pursuits, it really must be an expression of frustration with something I have yet to achieve. Lesson learned. Respect the big dreams of others. I am truly sorry Eddie. Please join me on the show.

Here is Eddie’s jump and get this, I just discovered my Ford Super Duty Truck spot is one of the pre-roll spots that before it plays. Kismet?

Yes! Commercial Directing Bootcamp is already over half full. Los Angeles, December 3, 2016. Sign up now before the class fills up. Limit 20.

This episode is 12 minutes.

How To Be A Successful Sound Mixer/Editor In Commercials With Maurice Sydnor.

Sound Mixer Maurice Sydnor has been my friend and collaborator for over a decade. We’ve made tons of spots, and he helped me get great sound on my documentary “I Am Comic” when I had no budget at all.

Starting out as a rock musician, you’ll love hearing how Maurice continues his self-taught education, always learning and adapting as the industry changes. Listen as two old chums chat about the process. Check out the sound design in his GMC spot. Click here.

Enjoy!

Jordan

Yes! Commercial Directing Bootcamp returns to Los Angeles, December 3, 2016 so sign up now before the class fills up. Limit 20. Don’t miss it cuz then you’ll kick yourself.

This episode is over an hour and 21 minutes.

Docu “Outcast Forever” Rides Along w First All-Black Motorcycle Club & Filmmaker DeVaughn Hughson.

Filmmaker and friend DeVaughn Hughson spend six years documenting Outcast, the first all-Black Motorcycle Club, literally living among these true rebels day and night. The result is an artistic peek into their raucous den and time-honored rituals. It’s a must-watch doc and the closest you’ll ever get to this unique world.

I find DeVaughn’s film a riveting study of alpha male culture, where individuality flourishes, yet everyone still supports the tribe at large. “Outcast Forever” is more than just the name of the film, it’s a lifelong bond for these proud men.

We chat filmmaking, the artistic choices, and how DeVaughn earned the Members’ trust. Support indie film and spread the word. Click DeVaughn’s name. Enjoy the trailer.

Thanks,

Jordan

This episode is an hour and 11 minutes.

How To Have A Successful Career As A Commercial Editor With Shira Ankori.

My friend Editor Shira Ankori has edited some of the best comedy spots on my reel for over ten years now. We discuss working with the advertising agency creatives and why directors need to actually cut.

Timing and collaboration are themes we agree on, so have a listen and share with a filmmaker you love.

Thanks,

Jordan

This episode is one hour.

Bowling Rom Com “Split” By Writer/Director Jamie Buckner.

Writer/Director Jamie Buckner has made an adorable, funny romantic comedy called “Split”. Jamie tells us about making the short film first to raise the dough and the complications of shooting in a working bowling alley. He smartly went to his hometown to make the film.

Please support the film by clicking here, and watch and enjoy “Split”. My favorite aspect is Jamie spoofs all the tropes of the romantic comedy while using them effectively to tell the sweet story.

Thanks,

Jordan

This episode is an hour and 03 minutes.

Bowling With Filmmaker Werner Herzog, He Loves My Commercial Directing Bootcamp Chicago.

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After three intense days shooting for Toyota and Saatchi & Saatchi Los Angeles, I took up my usual post shoot ritual of bowling. Surprisingly, I ran into my favorite filmmaker, Director Werner Herzog. He indulged me with a quick exchange about my Commercial Directing Bootcamp in Chicago, August 13th, 2016.

I am so deeply humbled Mr. Werner Herzog had any knowledge of it. I am currently taking his Masterclass, by the way, which I recommend to every filmmaker. Here’s a prior Toyota spot, forgive me if I posted this. It’s one of over 25 I’ve made with my team.

Sign up today for my Commercial Directing Bootcamp today. Limit 20.

Thanks,

Jordan

This episode is under 4 minutes

Virtual Reality 101 With Light Sail VR’s Guru Matthew Celia.

Matthew Celia

Matthew Celia stands majestically at the forefront of virtual reality filmmaking, having conceived, shot and delivered VR projects for Paramount, GoPro and even the esteemed Dr. Phil. Today, Matt explains the technology and stresses the key element all of you adore: story.

It’s great to chat with Matt because we go back a handful of years. He’s an inspiring storyteller and filmmaker. Check out his work.

Commercial Directing Bootcamp in Chicago August 13th, 2016 already has filmmakers signed up! Limit 20 filmmakers, so do not dilly dally. And hey, let’s all practice loving our fellow Americans, and fellow global humans.

Thanks,

Jordan

This episode is 1 hour and 12 minutes.

Commercials to Feature Films, It’s All Storytelling For Director Blair Hayes.

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I loved his feature film “Bubble Boy”, so when I met Director Blair Hayes I was a bit star struck. Plus, his reputation as a commercial helmer is legendary. So happy we got to finally sit down and chat about his work. Admittedly, I’m in awe of Director/Camerapeople. If you learn one thing, it will be the meaning of capturing the essence of the moment.

UPDATE*** New MCDonald’s spot from Blair Hayes:

Blair’s new film “Great Plains” is making the festival rounds, so keep an eye out for it. Click here for a Hawaii Tourism spot we dissect. Also this below, and more by clicking his name. Enjoy.

thanks,

Jordan

Commercial Directing Bootcamp is August 13th, 2016 in Chicago. Limit 20 Filmmakers.

Thanks,

Jordan

Jordan

This episode is 85 minutes.
Please rate the show on iTunes and share with a filmmaking friend.

Love’s In Need, Hate Going Round, Let’s Ban Assault Weapons.

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I’ll post more filmmaking conversations later in the week, but today my heart is broken yet again. The hate we face must stop and assault weapons are just too easy to get. Let’s love one another, practice tolerance, and change our laws to make these automatic rifles hard to get, as well as the ammo used to kill people.

Let Peace Prevail.

Love,

Jordan

Recording Sound and Producing Puppets With Frankie Fiore.

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Frankie Fiore works non-stop in the sound department, in all areas of it too, but when his pal Anthony Imperiolli asked him to produce his puppet short films for Dairy Queen, Frankie rose the challenge. Check out the behind-the-scenes below. It’s awesome work, hilarious and a great story of how the character of Nonna Maria came to be a viral hit, and a commercial crossover.

Nonna Maria DQ Outtakes 2016 from Frankie Fiore on Vimeo.

We obviously chat about sound, and various and sundry on-set shenanigans.

Jordan

Commercial Directing Bootcamp will next take place in August. Where? Chicago!
This episode is about 50 minutes.
Please rate the show on iTunes and share with a filmmaking friend.

Living La Vida Creativa With Creative Director/Art Director Juan V. Perez.

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My guest Juan V. Perez is constantly looking to explore the world through an artistic lens, for personal creative fulfillment and to inform his work. We discuss staying relevant in this digital era of constant change.

We dissect his beautiful spot for Comcast that speaks to bilingual American Latinos with just an English voice over, and we find out why. Check out this spot here. Juan asks me the origin of “Respect The Process” as a podcast title and I oblige. It’s a great chat you’ll find motivating.

Thanks to all the filmmakers that attended Commercial Directing Bootcamp in NYC that week. What a blast! Write me if I should come to your town.

thank you,

Jordan
Here’s more about Commercial Directing Bootcamp.

This episode is 63 minutes.
Please rate the show on iTunes and share with a filmmaking friend.

You Be Creative And Get Help Running Your Business With Joel Pilger.

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Production veteran Joel Pilger helps directors, artists and such focus on the creative side of things, while he and his team at RevThink help you run the business side of things. We chat about his company and his mission to take the pain out of running your own company. Cuz when you hit a certain level of success, shit happens. Stuff you do not want to deal with.

Joel also hosts a great podcast called RevThinking of iTunes. Check it out, and compare his episode interviewing me. He also introduced me to the term solopreneur. Oh, the phone rings but I left it in to offer you a peek behind the curtain of podcasting. And I’m lazy.

Enjoy.

Jordan

Commercial Directing Bootcamp is this Saturday, April 16th, in Manhattan and I am thrilled with the quality of filmmakers that are attending. Still room for you, if you’re special.

Thanks,

Jordan

This episode is 65 minutes.
Please rate the show on iTunes and share with a filmmaking friend.

What The Executive Producer Does In Commercial Production With EP Mark Androw.

Mark Androw


My guest is the charming Mark Androw, Executive Producer of STORY, a long-thriving production company he owns. Mark has dominated the spot business for many years, and he passionately explains just what an Executive Producer does. The EP, in tv commercial parlance, is the life-blood of the commercial production company. He/she develops the directorial roster, the business end of things and maintains the relationships with ad agencies, among many things.

Mark also loves living and shooting in Chicago, and explains why. Aspiring Production Assistants should know that the AICP has a free PA seminar April 30, 1026 in Chicago. Click here for more info. Or email Mark directly at mark@storyco.tv – crazy nice huh?

Commercial Directing Bootcamp is next Saturday in Manhattan and I am thrilled with the quality of filmmakers that are attending. Still room for you, if you’re special.

Thanks,

Jordan

This episode is under 90 minutes.
Please rate the show on iTunes and share with a filmmaking friend.

Still reading? Ok, again, Commercial Directing Bootcamp hits NYC on April 16th, 2016. I can’t think of a better way to spend a Saturday afternoon. Spots are being gobbled up. Limit 20 filmmakers.

A New Branded Comedy Boutique Called “Yes Brand” with Hersh Rephun.

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Comedian, copywriter, marketer Hersh Rephun explains how he’s carved a niche making the funny for challenger brands. His new shop is called “Yes Brand” and they’ve just launched with a piece of branded content for Manatawny Still Works that stars Hersh himself.

We chat about creativity, synchronicity, quote Paul Newman and discuss everything under the sun as far as comedy and advertising go. Hersh is one of my favorite fun people to shoot the breeze with, hope you enjoy this as much as we did.

Check out Yes Brand’s debut branded content piece we discuss, elegant and to the point:

Commercial Directing Bootcamp NYC is filling up, so do not miss it. April 16th, 2016.

Thanks,

Jordany.

Oh, Commercial Directing Bootcamp hits NYC on April 16th, 2016. I can’t think of a better way to spend a Saturday afternoon. Spots are being gobbled up. Limit 20 filmmakers.

thanks,

Jordan

Please rate the show on iTunes and share with a filmmaking friend. Shout out to today’s sponsor, IOM Cases. Sculpted Metal iPhone cases that make you cool.

What Commercial Directors Should Know About Their Client With Imagine One Mobile CEO Scott Friedland.

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Scott Friedland is President and CEO of Imagine One Mobile, a marketing/advertising agency that helps marketers and brands increase sales and secure higher Returns On Ad Spend (ROAS) – across all platforms, devices and screens. Oh, this episode is plum full of acronyms, so hold on tight. Scott and I go back to when he hired me to direct and produce on NBC’s “Name Your Adventure”, a Saturday morning show in the 90’s, after the network introduced me to be co-host. By bringing me on staff, Scott gave me an opportunity that changed my life. Bravo!

We talk how a filmmaker should know the context of the brand and the brand’s positioning, as well as know where the spot is going to play.

Here’s a clip from “Name Your Adventure” I directed and host. Go ahead and laugh at me:

thanks,

Jordan

Please rate the show on iTunes and share with a filmmaking friend. Shout out to today’s sponsor, IOM Cases. Sculpted Metal iPhone cases that make you cool.

Adapt Or Die: Why Filmmakers Need To Shoot Tests.

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This episode is just me explaining how I shoot various tests to help land big gigs. It certainly helped with my current batch of spots with Saatchi & Saatchi, who are some of the coolest and most creative folks in the business. These tests, which filmmakers have done for years, not only help win the assignment, but tests help us execute with my team, knowing it will work. Shoot with confidence.

So, when I’m shooting I’ve got to respect that process, so this is a quickie. Let me know what you all think! Oh, and fear not, I’ve got plenty of great interviews in store. And I’ll post the spots when they roll out.

thanks,

Jordan

I know you’ll find this talk entertaining and informative. Please rate the show on iTunes and share with a filmmaking friend.