How Ad Agencies Choose A Director w Associate Creative Director Aaron Cathey.

Aaron Cathey 1

I’ve shot a few campaigns birthed by Aaron Cathey over the years. He’s funny, prolific and a smart writer of adverting. He most recently won a Dannes Gold Lion for his work on Hotels.com while at Crispin Porter+Bogusky. Aaron is now back at one of my favorite agencies, Barkley.

Aaron and I indulge in enjoyable recollections of past gigs, like this Casey’s Pizza spot, and you’ll love learning from the agency perspective as to how they hire a director, what they look for as far as details, tone and more.

You’ve got one week to save $50 off my Commercial Directing Bootcamp. Hurry and sign up. It’s Sunday, September 13th all day. I promise you’ll up your game.

Aaron’s award-winning work for Hotels.com makes me laugh every time.

This Aaron shot this epic wonder with Roman Coppola for Windows Phone.

Enjoy. I look forward to your feedback on iTunes, jordanbrady.com (which is where you are now). Or heck, just email me at RespectTheProcessPodcast today. And I’m still accepting candidates for my Commercial Directing Bootcamp. You owe it to yourself.

Thank you,

Jordan

This episode is an hour. Do rate us on iTunes and “like” us on Facebook please.

Passion Over Logic Says “Cop Show” Producer/Director J.D. Amato.

JD Amato

As a longtime Colin Quinn fan, an algorithm brought me to “Cop Show”, a funny behind the scenes spoof of a fake cop drama. Being hilarious and right up my comedy alley, I sought out the show’s producer/director, Mr. J.D. Amato.

J.D. and I kick off with some pre-interview tech talk, discuss comedic character traits and he explains his “passion over logic” theory. Great stuff.


Great guest stars Jerry Seinfeld, Amy Schumer, Jim Gaffigan and more populate the web series.

Enjoy. I look forward to your feedback on iTunes, jordanbrady.com (which is where you are now). Or heck, just email me at RespectTheProcessPodcast today. And I’m still accepting candidates for my Commercial Directing Bootcamp. You owe it to yourself.

Thank you,

Jordan

This episode is over an hour. Do rate us on iTunes and “like” us on Facebook please.

Director Carolyn Chen Brings Production To The People.

tan12_w300

Director Carolyn Chen has shot hundreds of commercials, always delivering a strong emotional journey, supported by her stunning visuals. Ever-evolving, she’s stayed relevant in a business that loves the flavor of the week. When I discovered her new production company, Production For The People, I had to chat with her. Carolyn has brought her vision, style and experience to the brave new world of Branded Content.

We chat about working with editors, her start as a cinematographer, running a shoot via FaceTime and more. Check out one of her many stories for Tanqueray:

Do try Rufus Teague’s sauces for your meat. With BBQ season here, it’s time you step it up. Click and enter the discount code “Respect”.
Enjoy. I look forward to your feedback on iTunes, jordanbrady.com (which is where you are now). Or heck, just email me at RespectTheProcessPodcast today.

Thank you,

Jordan

This episode is a about 86 minutes. Do rate us on iTunes and “like” us on Facebook please.

Shooting Actors Versus Table Top Photography With Cinematographer Jeanne Vienne.

JVienne

Cinematographer Jeanne Vienne is a longtime filmmaking partner. We’ve made literally dozens of commercials, two documentaries and traveled three continents together. I admire how she leads her crew with decisiveness and articulate instruction. Jeanne tells how she lights to protect the actors.

Of late, she’s been shooting mouth-watering table top gigs, so we compare working with fruits and veggies versus actors. We also chat about the trends in cinematography we’ve seen over our years together. And with all the talk about gender inequality in the biz, I could not escape asking how it is being a girl in a predominantly boy’s club.

We reference this fun spot we did for Toyota, and click here to witness Jeanne’s amazing table top spot she shot for Håagen-Dazs with Directors Margaret & Joy.

Do try Rufus Teague’s sauces for your meat. With BBQ season here, it’s time you step it up. Click and enter the discount code “Respect”.
Enjoy. I look forward to your feedback on iTunes, jordanbrady.com (which is where you are now). Or heck, just email me at RespectTheProcessPodcast today.

Thank you,

Jordan

This episode is a about 70 minutes. Do rate us on iTunes and “like” us on Facebook please.

My Favorite Millennial Writer/Designer/Filmmaker Grant Spanier.

GrantSpanier1

Obviously I like Grant Spanier since he had me on his wonderful podcast, 10,000 Hours. Moreover, I like his enthusiasm, that get ‘er done attitude and his fresh, collaborative nature. See below for his dope music video for “Weightless” by the DJ known as Vaski (Grant directed with his pal Jake Woodbridge). It shows his wonderful whimsy, while his design work showcases that clean look I love. We chat about self-discipline, balancing a multi-faceted creative life, and Grant politely schools me on the Sharing Economy as it pertains to creative learning. A great chat I found inspiring for filmmakers of all ages. Thank you Grant! And y’all check out his site.

“Weightless”

Enjoy. I look forward to your feedback on iTunes, jordanbrady.com (which is where you are now). Or heck, just email me at RespectTheProcessPodcast today.

Thank you,

Jordan

This episode is a about 70 minutes. Do rate us on iTunes and “like” us on Facebook please.

Comedian Derek Gaines Stars in AOL/Morgan Spurlock’s “Connected” and MTV’s “Broke Ass Game Show”.

Derek Gaines

Y’all are going to love comedian Derek Gaines. Minutes before my interview with Morgan Spurlock, I got to chat with Derek, one of the stars or Mr. Spurlock’s newest project “Connected”, the awesome first-person filmed series for AOL.com for AOL Originals.

Derek and I discuss stand=up comedy, how real the show really is, how he got picked by Morgan, AOL, MTV and his future dreams. Little did we realize how parallel our journey’s are. Check Derek out on MTV’s “Broke Ass Game Show”. Here’s a funny set of Derek:

My son Benz Brady has a new music video for his song “Levitate”:

Lastly, for #ThrowBackThursday, a clip of another stand-up comedian tapped to host an MTV game show:

(The pimp that time forgot.)

Enjoy. I look forward to your feedback on iTunes, jordanbrady.com (which is where you are now). Or heck, just email me at RespectTheProcessPodcast today.

Thank you,

Jordan

This episode is a about 30 minutes. Do rate us on iTunes and “like” us on Facebook please.

Morgan Spurlock Explains Why He Uses His Superpowers For Good.

Connect-w-MS

My special guest is the great documentarian Morgan Spurlock, who agreed to be on the show after I stalked him in a parking lot. His films influence the way we eat (“Super-Size Me”), look at marketing (“The Greatest Movie Ever Sold”) and helped me appreciate One Direction (“This Is Us”). His CNN show “Inside Man” is a favorite of mine, and I can honestly tell you I’ve seen every movie he’s made.

We chat about his newest project “Connected”, an awesome first-person filmed series for AOL.com. He gave 6 New Yorkers each a camcorder and let them loose. The result is a weaving of their lives that reflects how we are all dealing with common emotions.

Beyond his own projects, Mr. Spurlock explains how he decided to help other filmmakers tell their stories. Just check out episodes #58 with Adam McKay and #70 with Tommy Avallone to hear how.

Enjoy. I look forward to your feedback on iTunes, jordanbrady.com (which is where you are now). Or heck, just email me at RespectTheProcessPodcast today.

Thank you,

Jordan

This episode is a about 22 minutes. Do rate us on iTunes and “like” us on Facebook please.

From “Step Brothers” Editing Room to Directing “Walking Man” With Josh Salzberg.

poster227x227

My guest Joshua Salzberg is a busy filmmaker. He began as an apprentice in the editing room of the Adam McKay & Will Ferrell comedy “Stepbrothers”, where he learned the value of testing the laughs before going public. We chat about that process, employed with great success by Judd Apatow, Paul Feig and others, and how that has influenced him making his own films. He is the editor of the Ferrell/McKay produced “Welcome To Me” starring Kristen Wiig and directed by Shira Piven. Opens May 1st, 2015.

His documentary “Walking Man” is avail to pre order on iTunes now, so support Josh and indie film by ordering today. Other dates are revealed when you click here. Shout out to my son, hip hop artist Ben “Benz” Brady for helping with the interview.

Enjoy. I look forward to your feedback on iTunes, jordanbrady.com (which is where you are now). Or heck, just email me at RespectTheProcessPodcast today.

Thank you,

Jordan

This episode is about an hour and 15 minutes long. Do rate us on iTunes and “like” us on Facebook please.

Collaboration Is Everything With Kerry Graham, Vice Chairman/CEO Bohan Advertising.

images

What a treat to talk with industry titan Kerry Graham at Bohan Advertising in Nashville. Kerry has shaped the agency’s collaborative culture by literally ripping down walls and forcing integration so that all departments work together in blissful harmony.

His advice to those starting out? More than just having a resumé, tell your story of your interests and passions. Be able to explain where you want to go in life and why. We also discuss the power of turning down work, something I know is hard to do.

Here’s two spots we talk about. One heartfelt commercial for Blue Cross/Blue Shield of Tennessee and a funny spot for Dollar General.

Enjoy. I look forward to your feedback on iTunes, jordanbrady.com (which is where you are now). Or heck, just email me at RespectTheProcessPodcast today.

Thank you,

Jordan

This episode is about an hour minutes long. Do rate us on iTunes and “like” us on Facebook please.

Former Penthouse Magazine Exec Turned Podcaster, Steve Belanger Mounts His One Man Show.

21s2cWv9

I met Steve Belanger when I was a guest on his podcast, The Gamut with Steve Belanger on the Sideshow Network. A raconteur and funny guy, we’ve become friends. So when he asked me if he should make a short film on life’s odd journey, I said “Absolutely not.”

It’s rare I discourage people from filmmaking, but I knew Steve was mostly a funny performer at heart. What good would mounting a short film do for a busy guy like Steve?

“It’s About Time” opens in New York in April and you won’t want to miss it. Click the title for tickets. Steve wrote and will perform and it’s directed by Broadway veteran and “Three’s Company” star Richard Kline.

We talk about collaboration, being control freaks and balance of the two. Always fun chatting with my pal Steve.

Please send me your feedback and YOUR questions about filmmaking queries to RespectTheProcessPodcast today.

Thank you,

Jordan

This episode is just about over 75 minutes long. Do rate us on iTunes and “like” us on Facebook please.

Senior Art Director Laura Gels Is All About The Details.

AAEAAQAAAAAAAAHaAAAAJDFiYmEzNDdmLTRmMWYtNDVlNC1hZTk5LTgzNzBlZDY0ZGRkNw

What’s comforting about filming with Laura Gels, Senior Art Director at Northlich, is having her gives me a second pair of eyes, scrutinizing the details in order to make the work great. She lives with each project for a year, so she wants it right. Respect. We’ve collaborated on three spots, and she’s a director’s dream to work with. I grabbed Laura from her print shoot and we chat about the various phases of joy that come with the process.

This is the third interview of three with the wildy creative folks behind Scooter the Neutered Cat for GiveThemTen.org – from the caring folks of the wonderful Joanie Bernard Foundation.

Enjoy Scooter “Home Kitty”;

Please send me your feedback and YOUR questions about filmmaking. I may not answer right away, but I’ll get to all. Hit me up with any filmmaking questions at RespectTheProcessPodcast today.
Thank you,

Jordan

This episode is just about 30 minutes long. Do rate us on iTunes and “like” us on Facebook please.

From “Two And A Half Men” to “Scooter The Neutered Cat” with Sr. Copywriter Terry Dillon.

meet-scooter-new-tv-spot-btn

The immensely creative folks at the Northlich ad agency birthed one of the most fun, silly and effective campaigns I’ve been blessed to shoot. Yes, Scooter The Neutered Cat and GiveThemTen.org – from the caring folks of the wonderful Joanie Bernard Foundation. Over the next three episodes you’ll meet the creatives that spawned these spirited spots. Senior Copywriter Terry Dillon, Senior Art Director Laura Gels and Group Creative Director Kerry Broderick all chat about the creative process and joy of doing great work.

We start with Terry, a laugh out loud funny guy that did a stint on “Two And A Half Men” in tinseltown before setting his sights on the ad game. Listen closely to the interview and you just may recognize his silky smooth voice.. stay cool.

Enjoy Scooter “Home Kitty”;

Please send me your feedback and YOUR questions about filmmaking. I may not answer right away, but I’ll get to all. Hit me up with any filmmaking questions at RespectTheProcessPodcast today.
Thank you,

Jordan

This episode is just about 40 minutes long. Do rate us on iTunes and “like” us on Facebook please.

Mos Def, Marvin Gaye and Amerigo Gazaway Bring The Funk To Apple.

a2217978452_2

Hip Hop impresario Amerigo Gazaway is one of my favorite music producers. He reworks samples and records so that his songs transcend both original recordings. Furthermore, an Amerigo Gazaway albums tell a story, like LP’s did back in the vinyl days. Moreover, it’s his love for his source material and his authenticity that resinates with listeners. Bombarded with cease-and-desist letters for sampling, it all changed when Apple chose his Mos Def/Marvin Gaye retooling into a “Yasiin Gaye” song “You Are Undeniable” for a commercial. It’s the first unauthorized mashup to be used for a major brand, and a landmark breakthrough for hip hop. Click the song title to purchase & support!

Watch this Apple spot “Jason’s Verse” to hear the funky “Yasiin Gaye” track.

Amerigo schools me on sample trolls, copyright law, his process and the Brazilian “Cannibalist Manifesto”. Near the end of our chat, he turns the tables and asks me about the selection of music for film and commercials.

Please send me your feedback and YOUR questions about filmmaking. I may not answer right away, but I’ll get to all. Hit me up with any filmmaking questions at RespectTheProcessPodcast today.
Thank you,

Jordan

This episode is just over an hour long. Do rate us on iTunes and “like” us on Facebook please.

Chief Creative Officer Ryan Berman Claims Content Is King And Context Is Queen.

ryan-berman-short

After I interviewed Ryan Berman, I found his blog post called “Comedy on a Commercial Production.” I agree with most everything he says, which probably explains why we’re friends and have shot together a bunch. Ryan is Founder and Chief Creative Officer of i.d.e.a., a great advertising agency in San Diego. We chat about creating a fun culture, staying one step ahead of the trends, and why San Diego stays classy.

He produced a documentary with client’s money that played at SXSW called “Inventing To Nowhere” about the patent industry. It’s an eye opener.

A forward thinker, his agency also acquired a local production company of scrappy filmmakers, and they do awesome work. 4120 Productions. Click the name, duh.

Buy your tickets now for my webinar on February 10th at 6pm West Coast/ 9pm East Coast on StageIt. Live Q&A. It will sell out. It’s my live presentation on being a director of tv commercials. “Confessions of a Commercial Filmmaker”.

Thank you,

Jordan

This episode is 60 minutes. Do rate us on iTunes and “like” us on Facebook please.

How To Define Your Creative Space With Spot Director Kevin Donovan.

Watch-Jackie-Chan-Huge-Rhino-Star-in-New-Anti-Poaching-PSA

I met Director Kevin Donovan at a Christmas party and we hit it off. A former agency creative, Kevin learned so much on set, working with great directors like Mark Story and the incomparable Joe Pytka. He’s learned to create a space for himself to deliver the best work, and we discuss balancing serving the agency agenda, while remaining creatively stingy for the reel. A great chat.

I also give my thoughts on the Super Bowl spots. Oh – Get tickets!! February 10th at 6pm West Coast, I’ll be doing my live presentation on being a director of tv commercials. Buy your tickets now for February 10th at 6pm West Coast, “Confessions of a Commercial Filmmaker” on StageIt. Live Q&A. It will sell out.

Here’s a great spot Kevin and Jackie Chan made:

Thank you,

Jordan

This episode is 90 minutes. Do rate us on iTunes and “like” us on Facebook please.

From Editing Commercials To Directing Them With Mark Nickelsburg.

6575082_300x300

Mark Nickelsburg shall forever live in my heart for dubbing “Respect The Process with Jordan Brady” as the “Rosetta Stone of Filmmaking.” Got to love that. More importantly, Mark has successfully transitioned from the editor’s chair to the director’s monitor. What are benefits and surprises on set, after years of editorial wisdom? I think it’s very interesting path, and thanks Mark.

We both had short films (my “Harold’s Bad Day” and his “Harry Grows Up”) in the Friar’s Comedy Film Festival the same year, but never met. Later, Festival Programmer and filmmaker Eric Johnson suggested we meet.

Watch this short,”Harry Grows Up”; so well done.

Enjoy Mark’s reel at Special Team Films.

Watch Mark’s “Emerald Nuts” spec spot, which fooled me into thinking it’s an actual, for-hire gig. Bravo:

Jeepers! February 10th at 6pm West Coast, 9pm East CoastI’ll be doing a live web event, “Confessions of a Commercial Filmmaker” on StageIt. It’s an intro to commercial filmmaking with a live Q&A. My first, be gentle.
Thank you,

Jordan

This episode is only over an hour long. Do rate us on iTunes and “like” us on Facebook please.

Top 5 Ways To Not Screw Up Your Spec Commercial.

A spec commercial, real or fake, is one you do for free to prove you can make a spot. The big trick is to make your spec spot look not like a spec spot. If it looks spec, it will suck, defeating the very purpose of doing it. Now, every director entering the commercial world needs a spec spot. I’ve seen tons of them, many riddled with mistakes that give away the fact they’re not real. Heed my wisdom, and you’ll succeed.

Here is a spec I made years ago with a script from real DDB Chicago. Almost went to the Superbowl, but almost doesn’t count. It did get me tons of work.

And I still want to hear about your passion project!

Thanks,

Jordan

This episode is only 3 and a half minutes long. Do rate us on iTunes and “like” us on Facebook please.

Infinite Wisdom on the Art of Storytelling with Guru Larry Jordan.

Larry Jordan

Larry Jordan is the one person that has always been there for me, to answer every production question. His 35 years plus of experience are readily found whenever you google a question about directing, editing, shooting, lighting, audio, you name it. And his courses cover the gamut of production, post and theory. Please check them out if you’re serious about upping your game.

His podcast “2 Reel Guys” is highly recommended, and his classes on Final Cut Pro and Adobe Premiere Pro CC are phenomenal. Click here for more info on that.

We discuss editing comedy vs. horror, film school vs. the real world, and the need for self-discipline. Larry’s definition of “respecting the process” is a unique one, and I promise you’ll gain much from this talk. Big thanks Larry for joining me.

I’ve also listed my Top Ten Downloaded Episodes of 2014. You can find them in the Archives on this site, or easily here, on the Sideshow Network. So grab a notepad app and jot them down. Big thanks to all my guests. Look forward to more great chats in 2015.

Cheers,

Jordan

This episode is just over an hour. Do rate us on iTunes and “like” us on Facebook please.

“I Am Santa Claus” Documentary Director Tommy Avallone.

Santa Bear

Who’s lap is your kid sitting on? “I Am Santa Claus” is a wonderful documentary that answers that very question. From an queenly bear Santa, to WWE Champion wrestler Mick Foley, Santa’s come from varied backgrounds. My chat with Director/Producer Tommy Avallone is like two old friends gabbing about filmmaking, despite having just met online. We discuss research, how to choose who to follow, funding and everything in between.

Watch the film on Netflix or buy it from Tommy’s site, click “I Am Santa Claus”, there are many options. Here’s the trailer:

This episode is just over an hour. Do rate us on iTunes and “like” us on Facebook please.

Tim & Eric Give Birth To Editor, Writer, DJ, Comedian Doug Lussenhop.

Comedian Portraits And Performances At The Ice House

Doug Lussenhop is an editor, writer, performer and hip hop sensation. He cut his teeth editing shorts, tv shows and feature films for Tim & Eric (aka Tim Heidecker and Eric Wareheim), Portlandia, and Funny or Die. Along with Tim & Eric, plus movie star John C. Reilly, Doug toured this summer with a live show, and it was an absurdist’s wet dream.

Doug and I chat about odd timing, developing his own comedy, finding his voice as an editor, and the joys of old school hip hop technology. (see DJ Douggpound). We also share a passion for oddball sound effects. Thanks Doug.

Here’s a episode of Doug’s homegrown YouTube show, Pound Hosue:

This episode is just over an hour. Do rate us on iTunes and “like” us on Facebook please.