The Agency Producer Tells All: Part Two With Peter Ostella.

2558705

Peter Ostella, in part two of our interview, offers a peek behind the agency curtain of producing.
This episode is part two of a two-part chat. Leave feedback and share with friends.

Thanks,

Jordan

Commercial Directing Bootcamp will next take place in August. Where? Chicago!
This episode is 59 minutes.
Please rate the show on iTunes and share with a filmmaking friend.

Freelance Agency Producer By Day, Comedian By Night With Peter Ostella.

2558705


Peter Ostella explains the ins and outs of being an in-demand agency producer. From how he facilitates the creative teams he works with to managing the clients, he spells it out. Does he ever present new directorial talent? How does he deal with newbie clients that have never shot a spot before?

Additionally, we share our love of the stand-up comedy.

This episode is part one of a two-part great chat. Leave feedback and share with friends.

Thanks,

Jordan

Commercial Directing Bootcamp will next take place in August. Where? Dunno.
This episode is 65 minutes.
Please rate the show on iTunes and share with a filmmaking friend.

What The Executive Producer Does In Commercial Production With EP Mark Androw.

Mark Androw


My guest is the charming Mark Androw, Executive Producer of STORY, a long-thriving production company he owns. Mark has dominated the spot business for many years, and he passionately explains just what an Executive Producer does. The EP, in tv commercial parlance, is the life-blood of the commercial production company. He/she develops the directorial roster, the business end of things and maintains the relationships with ad agencies, among many things.

Mark also loves living and shooting in Chicago, and explains why. Aspiring Production Assistants should know that the AICP has a free PA seminar April 30, 1026 in Chicago. Click here for more info. Or email Mark directly at mark@storyco.tv – crazy nice huh?

Commercial Directing Bootcamp is next Saturday in Manhattan and I am thrilled with the quality of filmmakers that are attending. Still room for you, if you’re special.

Thanks,

Jordan

This episode is under 90 minutes.
Please rate the show on iTunes and share with a filmmaking friend.

Still reading? Ok, again, Commercial Directing Bootcamp hits NYC on April 16th, 2016. I can’t think of a better way to spend a Saturday afternoon. Spots are being gobbled up. Limit 20 filmmakers.

How I View My Rate As A Filmmaker.

image

My view of rates as a filmmaker may be unorthodox, but it sure keeps me sane and humble. I see it as shooting for free, and the big payday is for all the prep, production details and post. It’s a healthy attitude that treasures the shoot day as a reward.

Filmmakers are already signing up for Commercial Directing Bootcamp so hurry. Limit 20 filmmakers, because I custom-tailor the program to address the needs of the attendees.

Thank you.

Jordan

How To Be A Successful Comedy Director With Comedy Director Ric Cantor.

9e49e8f250a578763e88119a9e8d4860

Ric Cantor is a director and writer of commercials, television and film. We met on a lark at a Directors Guild Of America conference, and I loved his work and wit so I’m very happy he’s on the show. We discuss Steven Seagal, the contractual and creative differences between directing spots in England versus the United States, as well as common trends we’ve noticed. He also tells how he readies himself for a pitch. And we discuss Director’s Cut and how strategically they fit on your reel. Invaluable stuff people.

Check out Ric’s website, he’s always adding new work. We talk about this older shoot:

thanks,

Jordan

It’s a hefty 90 minute chat that I know you’ll find entertaining and informative. Please rate the show on iTunes and share with a filmmaking friend.

The Influences Of Pop Culture With Visionary Filmmaker Marcus Nispel.

5394007

Director Marcus Nispel is a ground-breaking filmmaker and visionary. His illustrious career includes your favorite big budget music videos, six awesome feature films and some 1200 plus commercials for every major brand. He’s work influenced my own while his philosophy towards the art and craft of commercial filmmaking inspired me long before we ever met. So you can imagine what a treat it is to sit down and chat with him on the shores of Malibu.

Check out his work at his site. Marcus has added personal notations below each spot. Here’s a new spot and a classic music video we discuss that sums up an era:

Enjoy and please leave me some feedback.

thanks,

Jordan

This episode is an hour and change. Please rate the show on iTunes and share with a filmmaking friend.

How To Direct Stop Motion Animation With Director Jed Hathaway.

maxresdefault

Director Jed Hathaway returns to the podcast with more wondrous stop motion filmmaking stories. I visit the set of his So Cal Honda shoot, where Jed and his producer Rosa Tran had over a half dozen miniature stages going at once. Jed leads an army of misfit animators, all specialists at the top of their game, to make holiday cheer. His work puts a fresh twist on a nostalgic style we all love. (Think the “Rudolph The Red Nosed-Reindeer” Christmas specials.) This chat is a very informative peek behind the stop motion curtain.

Check out his Honda work and from earlier this year, animated spots for Oreo S’mores that I adore.

Have you bought your new, swanky IOM iPhone case from IOM Cases? Thank you for sponsoring the show.

Two slots left for my next Commercial Directing Bootcamp will be in Dallas, Texas on Saturday, December 19th, 2015 – so sign up for Commercial Directing Bootcamp today! Read the reviews on this site. Pretty flattering. #blush.

thanks,

Jordan

This episode is an hour and change. Please rate the show on iTunes and share with a filmmaking friend.

To Sign Or Not To Sign To A Production Company With Commercial Director Tony Franklin.

tony

Fresh off a huge 16 day shoot, I chat with filmmaker Tony Franklin. He started as an art director, working for Target’s in-house creative department. Now he has quickly and successfully transitioned into a full-time commercial filmmaker. Tony shares his journey with us. We discuss the crucial decisions around when and why to sign and why not to sign with a commercial production company, as well as how to measure if you and the company are a good fit. We also discuss craft, and how he gets natural performances out of non-actors. We’re like minded, as we both always want to get a new spot for the reel.

Enjoy this Tony Franklin spot, his director’s cut for Academy Sports:

My next Commercial Directing Bootcamp will be in Dallas, Texas on Saturday, December 19th, 2015 – so sign up for Commercial Directing Bootcamp today! Read the reviews on this site. Pretty flattering. #blush.

Get the “Maserati of iPhone Cases” called IOM Cases. Buy one. Super cool, stainless steel. And I’m offering all currently enrolled Film Students and those in Ad School a whopping $75 Student Discount on my Bootcamp.

thanks,

Jordan

This episode is 90 minutes, give or take, of our banter. Please like the show on iTunes.

The Origin Story Of Commercial Director Andrew Laurich.

What a treat to sit down and chat with Director Andrew Laurich. The man makes inventive music videos, killer commercials and his latest short film, “A Reasonable Request” has been ripping up the festival circuit. Discover how Andrew started in the vault making reels, then shot second unit with Stacy Peralta in Alaska, which then lead to a gig at the helm.

Here’s the short, but do not watch at work or with the kiddies. Kudos to my friend, comedian Hersh Rephun for knowing how well Andrew and I would hit it off.

My Commercial Directing Bootcamp is in less than two weeks. Sign up to learn my tricks. Just added Cinematographer Julian Whatley and Producer Tom Lowe as special guests. If you’ve heard them on the show, you know how awesome it shall be. And I rarely use the word awesome.

This episode is 77 minutes, give or take. Please like the show on iTunes.

thanks,

Jordan

Running The Shop w Steve Chavez, Chief Creative Officer Leo Burnett Detroit.

steve chavez

Steve Chavez, Chief Creative Officer Leo Burnett Detroit, believes that when you focus on the work, the awards and accolades will follow. Talk about respecting the process. We chat about tighter deadlines, fully developing the idea and what he looks for in hiring a director. Oh, and so much more. I’ve shot with Steve before and got to work with him and his team earlier this year for the United Way. I’ve posted the spots below for your pleasure, starring the super-funny Keegan Michael Key of “Key & Peele” fame.


Enjoy Steve Chavez. He’s a wonderful storyteller, an experienced advertising guru, and an all-round great guy.

Thanks,

Jordan

This episode is an hour and 50 minutes and you’ll still not want it to end. Do rate us on iTunes and “like” us on Facebook please. Email me at RespectTheProcessPodcast today. And I’m still accepting candidates for my Commercial Directing Bootcamp. You owe it to yourself.

Chief Creative Officer Ryan Berman Claims Content Is King And Context Is Queen.

ryan-berman-short

After I interviewed Ryan Berman, I found his blog post called “Comedy on a Commercial Production.” I agree with most everything he says, which probably explains why we’re friends and have shot together a bunch. Ryan is Founder and Chief Creative Officer of i.d.e.a., a great advertising agency in San Diego. We chat about creating a fun culture, staying one step ahead of the trends, and why San Diego stays classy.

He produced a documentary with client’s money that played at SXSW called “Inventing To Nowhere” about the patent industry. It’s an eye opener.

A forward thinker, his agency also acquired a local production company of scrappy filmmakers, and they do awesome work. 4120 Productions. Click the name, duh.

Buy your tickets now for my webinar on February 10th at 6pm West Coast/ 9pm East Coast on StageIt. Live Q&A. It will sell out. It’s my live presentation on being a director of tv commercials. “Confessions of a Commercial Filmmaker”.

Thank you,

Jordan

This episode is 60 minutes. Do rate us on iTunes and “like” us on Facebook please.

“I Am Santa Claus” Documentary Director Tommy Avallone.

Santa Bear

Who’s lap is your kid sitting on? “I Am Santa Claus” is a wonderful documentary that answers that very question. From an queenly bear Santa, to WWE Champion wrestler Mick Foley, Santa’s come from varied backgrounds. My chat with Director/Producer Tommy Avallone is like two old friends gabbing about filmmaking, despite having just met online. We discuss research, how to choose who to follow, funding and everything in between.

Watch the film on Netflix or buy it from Tommy’s site, click “I Am Santa Claus”, there are many options. Here’s the trailer:

This episode is just over an hour. Do rate us on iTunes and “like” us on Facebook please.

How To Do A Winning Conference Call With APR’s Ron Hacohen.

Screen-Shot-2014-07-01-at-6.28.09-PM

Ron Hacohen taught me how to be a commercial director, back when he was my Executive Producer at HKM productions, and his Bravo Zulu. Besides being one of the funniest people I know, he’s extremely production savvy, having risen through the ranks of production to run his own shop. He’s a former President of the Association of Independent Commercial Producers’ prestigious West Coast chapter, and when it comes to production, he’s done it all.

Today, Ron is a Brand Executive Producer/Consigliere at Advertising Production Resources (APR), the fabulous consultancy that helps clients understand the advertising process.

We chat about his transition to what some in production call “The Dark Side”, and I learn it’s so much more than you think. Ron preaches transparency and collaboration, and has even shared this very podcast with clients so they better understand what we in production do.

This is part one of a lengthy conversation we had about the advertising business. It’s a must-listen for anyone breaking into the advertising business.

This episode is under an hour. Do rate us on iTunes and “like” us on Facebook pretty please.

Tom Lowe Is A Producer By Day, And An Award-Winning Photographer By Night In The Mohave Desert.

Tom Lowe is an experienced line producer who produced a few of my epic Dodge spots for the Doner Agency this summer. Naturally, we chat about the creative problem solving the line producer brings to the shoot. His advice to new directors is invaluable. The first half of this engaging, tech-filled interview, we focus on Tom’s stunning photography exhibit running now through September 14th, 2014 at the G2 Gallery on Abbot Kinney in Venice, California. Hurry in! Click the G2 link to RSVP to the reception Friday, September 5th from 6:30pm to 9pm.

Scroll down and marvel at a few Tom’s shots and the spots we talk about. Oh, I reveal my approach to a conference call, rant against two cameras and praise my fellow filmmakers.

Three_Dancers

Lunar_Dreams

Meatballs

Tom’s Honda spot he produced for Fred Savage:

This episode is over an hour. Do rate us on iTunes and “like” us on Facebook pretty please.