Tag: commercial

Marti Romances Talks About His Futuristic VFX For Marvel, Ex Machina And Ready Player One.

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For Marvel’s Avengers films, my guest Marti Romances and his talented team at Territory Studio worked closely with production designer Charles Wood and the art department to craft a visual language to support the filmmakers’ vision and reflect each individual characters of the personalities. Ok you’re hooked right? Marti shares his insights and experiences on design, tech and filmmaking working on so many great films and spots, I know you’ll eat this episode up.

Thanks,

Jordan

Congrats to Mario Garza on being chosen fo the Superlounge Diversity Award! He’ll be at Commercial Directing Bootcamp June 15th, 2019. Limit 20 filmmakers.

This runs an hour and 15 min.

How Copywriters & Art Directors Hire Commercial Directors In The Digital Age With Associate Creative Director Dan Birney.

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I shot a ton of fun Buick work with the talented copywriter Dan Birney and his equally dashing art director/partner Dan Councilor of Engage M1, and together we knocked it out the park. You’ve frequently heard me on the show bless the creatives for coming up with the stuff for us to shoot, and here we dive into how the creative team chooses you shall helm their project.

We also discuss the new age of :06 second “snacks” and shooting both vertical and landscape at the same time with my patent-pending two-headed dragon system. Our work played more on Facebook and Instagram than on Youtube. Interesting times. Check out “New Girl” and “Game Night” star Lamorne Morris in our spots, both formats shot at the same time. Optically, each format is unique cuz, well, I think the subtle diffence makes a difference:,

Shout out to Musicbed.com for sponsoring this chat. Use promo respect20 and get 20% off your music!! Cool.

Thanks,

Jordan

Commercial Directing Voodoo is only $10 on Amazon. This episode is an hour and 22 minutes.

The Rebirth Of Commercial Director Jeff Gordon.

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Filmmaker Jeff Gordon has just unleashed new spots for his longtime client, Mothers, makers of quality car polishes and waxes. And lucky for us, he gives us a detailed first-hand account of that entire journey. Soup to nuts.

The first time Jeff visited the pod-studio, we chatted about directing chimps and babies. A great episode in the jordanbrady.com archives or hell, just click here.

Check out the Mothers spot, called “Speed” before you listen.

Thanks,

Jordan

This episode is just over an hour of fun. Mark your calendar for August 8th, 2017 to get “I Am Battle Comic” from Monterey Media!!

Commercial Directing Bootcamp is filling up fast for August 26th, in Los Angeles.

Two Directors, One Interview w Filmmakers Kurt Schneider & Keenan Wetzel.

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Talented filmmakers Kurt Schneider and Keenan Wetzel are two distinct filmmakers thriving in the fabulous city of Detroit. When these two college pals recently visited Los Angeles, I jumped at the chance to interview them. We discuss the benefits of fostering a directing career outside of New York or Los Angeles, doing the work, respecting the process and so much more.

Check out Direct to Podcast, Kurt and Keenan’s podcast about directing commercials. It’s on iTunes and the link may just take you to my episode with them. I dunno.

Michigan Construction | Video Games from Kurt Schneider on Vimeo.

thanks,

Jordan

The episode is over an hour. Commercial Directing Bootcamp is filling up fast for August 26th, in Los Angeles.

Deconstructing Doritos: How Comedy Director Kevin T. Willson Won The Super Bowl Contest.

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Comedy Director Kevin T. Willson‘s funny Doritos spots not only aired during the Super Bowl several years in a row, but he freakin’ won the whole thing! Yes, one million dollars. He explains the process, how he meticulously wrote and planned it, and how fast he spent the money. I found Kevin to be a kindred spirit as a filmmaker, testing and prepping like a madman. You’ll love this 90 minute episode I pinky promise.

Here’s Kevin’s self-made animatic and then the $1,000,000.00 spot:

Jordan

Commercial Directing Bootcamp is almost sold out for March 11th, 2017 and I’ll not be doing the Bootcamp for a while. Limit 20 filmmakers.

Everything you need to know about my documentary “I Am Battle Comic” on my site too. Or heck, just pre-buy it at www.iambattlecomic.com knowing the $$ goes to help military families. Thanks!

How I Run A Commercial Shoot Tech Scout.

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I’m in deep prep for a huge shoot next week, so I thought I’d share how run my technical scouts with the film crew. All part of the Brady Method. Love to hear what you do. This is the spot I babble about.

Enjoy.

Jordan

This is an 11 minute episode.

Extended trailer is out for “I Am Battle Comic” is tearing up Facebook!

Commercial Directing Bootcamp is March 11, 2017 in Los Angeles is officially half full, so sign up now.

The Joy Of The Unknown While Filmmaking With Commercial Director Scotty Bergstein.

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Commercial Director Scotty Bergstein started out as Ridley Scott’s assistant on the movie “Thelma and Louise”. Talk about a film school like no other. Now he’s a seasoned, sought-after spot helmer. We chat about his process from first getting a storyboard through delivering that edit.

We share the joy of allowing the process to reveal things on set that would not have happened if you didn’t plan properly. Like finding the magic moments between the dialogue. Filmmakers, I know you’ll find this episode inspiring. So check out spots of Scotty’s by clicking his name, or visting Cultivate.media.

Happy Thanksgiving,

Jordan

Jordan

SOLD OUT! Commercial Directing Bootcamp is 100% sold out for Los Angeles, December 3, 2016.

This episode is an hour and 15 minutes, give or take.

How To Have A Successful Career As A Commercial Editor With Shira Ankori.

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My friend Editor Shira Ankori has edited some of the best comedy spots on my reel for over ten years now. We discuss working with the advertising agency creatives and why directors need to actually cut.

Timing and collaboration are themes we agree on, so have a listen and share with a filmmaker you love.

Thanks,

Jordan

This episode is one hour.

You Be Creative And Get Help Running Your Business With Joel Pilger.

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Joel

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Production veteran Joel Pilger helps directors, artists and such focus on the creative side of things, while he and his team at RevThink help you run the business side of things. We chat about his company and his mission to take the pain out of running your own company. Cuz when you hit a certain level of success, shit happens. Stuff you do not want to deal with.

Joel also hosts a great podcast called RevThinking of iTunes. Check it out, and compare his episode interviewing me. He also introduced me to the term solopreneur. Oh, the phone rings but I left it in to offer you a peek behind the curtain of podcasting. And I’m lazy.

Enjoy.

Jordan

Commercial Directing Bootcamp is this Saturday, April 16th, in Manhattan and I am thrilled with the quality of filmmakers that are attending. Still room for you, if you’re special.

Thanks,

Jordan

This episode is 65 minutes.
Please rate the show on iTunes and share with a filmmaking friend.

What Commercial Directors Should Know About Their Client With Imagine One Mobile CEO Scott Friedland.

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bio-scott

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Scott Friedland is President and CEO of Imagine One Mobile, a marketing/advertising agency that helps marketers and brands increase sales and secure higher Returns On Ad Spend (ROAS) – across all platforms, devices and screens. Oh, this episode is plum full of acronyms, so hold on tight. Scott and I go back to when he hired me to direct and produce on NBC’s “Name Your Adventure”, a Saturday morning show in the 90’s, after the network introduced me to be co-host. By bringing me on staff, Scott gave me an opportunity that changed my life. Bravo!

We talk how a filmmaker should know the context of the brand and the brand’s positioning, as well as know where the spot is going to play.

Here’s a clip from “Name Your Adventure” I directed and host. Go ahead and laugh at me:

thanks,

Jordan

Please rate the show on iTunes and share with a filmmaking friend. Shout out to today’s sponsor, IOM Cases. Sculpted Metal iPhone cases that make you cool.

How American Commercial Directors Get Gigs In Canada, Eh.

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The Canadian Process Explained. Hey just me from Toronto whilest up here. Helen is in Barbados and she will be back after a much needed sabbatical. I’m working exclusively from an iPhone, so bare with me kids.

My inaugural Commercial Directing Bootcamp was a major success. Get ready east coast.

This episode is 15 minutes. Great interviews ready for Fall once I’m home at the luxurious RTP studios. Here’s the podcast episode. The Canadian Process Explained.

Thanks,

Jordan

Mos Def, Marvin Gaye and Amerigo Gazaway Bring The Funk To Apple.

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Hip Hop impresario Amerigo Gazaway is one of my favorite music producers. He reworks samples and records so that his songs transcend both original recordings. Furthermore, an Amerigo Gazaway albums tell a story, like LP’s did back in the vinyl days. Moreover, it’s his love for his source material and his authenticity that resinates with listeners. Bombarded with cease-and-desist letters for sampling, it all changed when Apple chose his Mos Def/Marvin Gaye retooling into a “Yasiin Gaye” song “You Are Undeniable” for a commercial. It’s the first unauthorized mashup to be used for a major brand, and a landmark breakthrough for hip hop. Click the song title to purchase & support!

Watch this Apple spot “Jason’s Verse” to hear the funky “Yasiin Gaye” track.

Amerigo schools me on sample trolls, copyright law, his process and the Brazilian “Cannibalist Manifesto”. Near the end of our chat, he turns the tables and asks me about the selection of music for film and commercials.

Please send me your feedback and YOUR questions about filmmaking. I may not answer right away, but I’ll get to all. Hit me up with any filmmaking questions at RespectTheProcessPodcast today.
Thank you,

Jordan

This episode is just over an hour long. Do rate us on iTunes and “like” us on Facebook please.