How Copywriters & Art Directors Hire Commercial Directors In The Digital Age With Associate Creative Director Dan Birney.

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I shot a ton of fun Buick work with the talented copywriter Dan Birney and his equally dashing art director/partner Dan Councilor of Engage M1, and together we knocked it out the park. You’ve frequently heard me on the show bless the creatives for coming up with the stuff for us to shoot, and here we dive into how the creative team chooses you shall helm their project.

We also discuss the new age of :06 second “snacks” and shooting both vertical and landscape at the same time with my patent-pending two-headed dragon system. Our work played more on Facebook and Instagram than on Youtube. Interesting times. Check out “New Girl” and “Game Night” star Lamorne Morris in our spots, both formats shot at the same time. Optically, each format is unique cuz, well, I think the subtle diffence makes a difference:,

Shout out to Musicbed.com for sponsoring this chat. Use promo respect20 and get 20% off your music!! Cool.

Thanks,

Jordan

Commercial Directing Voodoo is only $10 on Amazon. This episode is an hour and 22 minutes.

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One thought on “How Copywriters & Art Directors Hire Commercial Directors In The Digital Age With Associate Creative Director Dan Birney.”

  1. Haha oh no!! I see how that reads and was not meant to diminish the Art Director’s role in hiring. My apologies to you and Art Directors everywhere. And if you listen, you’ll see how we include them as an equal influence in the discussion. Cheers, Jordan

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