Will Chau, Global Creative Director At Whole Foods Market, Encourages Filmmakers To Shoot Stories By Any Means Possible.

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Will Chau is the Global Creative Director at Whole Foods Market, where he oversees the creative output on all brand communications and design. Previously, he was a Creative Director at GSD&M, in Austin. Here’s one of a ton of fun spots they’ve done recently: Will and RTP alumni Chuck Meehan gave me my first extended commercial campaign

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How Executive Creative Director Chuck Meehan Hires Directors To Tell Better Stories.

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It’s our 300th episode! And there’s no better way to celebrate than with my good friend Executive Creative Director Chuck Meehan giving us the straight scoop on commercials and his process for selecting filmmakers. We talk about what makes a great ad, how the production process has been sped up to its detriment and much more.  Our

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For “Siren” Co-Executive Producer/Director Joe Menendez It Starts With Having A Point Of View.

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Filmmaker Joe Menendez has directed over 150 hours of television and 8 films to date. Joe has filmmaking in his DNA, which is evident in our two hour chat. “Siren” is a fast-paced show, a shooting challenge for any filmmaker, so we dive deep into what it takes to master an episode. This quote says it all:

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Passion And Rapport Keep Commercial Clients Coming Back to Filmmaker Chris Smith.

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Commercial Director Chris Smith of Sugar Films is a veteran spot helmer swimming in repeat business. Chris attributes that to his rapport with agency and clients, combined with his passion for the art & craft of making spots. We talk about treatments, Austin and the new age of authenticity.  Check out his spots at Sugar while you listen.  Thanks, Jordan

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Director Joe Harris Is Thriving In The Texas Film & Advertising Community.

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Commercial helmer Joe Harris of Side Chops in Dallas, Texas directs, shoots and edits, which keeps him very busy. But as his projects have grow in scale and scope, he’s finds himself focusing on the directing and collaborating with his cadre of fellow filmmakers. I always find this fascinating transition and Joe shares his lessons with us.

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How To Succeed As An Episodic TV Producing Director With Filmmaker Michael Patrick Jann.

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Writer/Director/Producer Michael Patrick Jann returns to the podcast (check out his 2014 episode here) to explain what a Producing Director does, how he pitches to get episodic assignments and so much more. Most enlightening for me as the guy always telling young filmmakers to “put yourself in a box”, Michael embraces his multitude of experiences

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How Commercial Editors Make Magic With MWP’s Jeff Wishengrad.

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Partner/Editor Jeff Wishengrad of Miller Wishengrad Post, a top post house in commercials, is as talented as he is well-respected in our business. Love that we finally got to sit down and chat all things commercial filmmaking. We discuss how editors do their thing, working with director Michael Bay, director’s cuts and more. Jeff has

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The Secrets To Longevity In Commercial Production With Raucous Content’s Phyllis Koenig.

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Raucous Content‘s Owner and Executive Producer Phyllis Koenig is legendary in our the commercial industry, having steered the ship of some of the best commercial production companies. She and I go way back to our days at Uber Content, where we made hundreds of national spots together. (She and Uber also stepped in to executive produce

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How To Secure Repeat Business According To Contagious LA Co-Founder/Executive Producer Natalie Sakai.

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Contagious LA’s Co_Founder and Supreme Leader Natalie Sakai talks repeat business, client-direct and collaborating with agencies in the creation phase. More than getting clicks, she explains connecting with content. She and her prolific stable of Directors are cranking out great work. I know you’ll enjoy the Executive Producer point-of-view. Check out Contagious LA and Mike

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How Filmmaker Jason Baffa Got Bill Murray To Narrate His Caddy Docu “Loopers: The Caddie’s Long Walk”.

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Director Jason Baffa has won a handful of film festivals with his great documentary “Loopers: The Caddie’s Long Walk” and now you can see the film in a theater near you. And you should, it’s compelling and beautifully shot by Jason. We chat about his other films, “Singlefin: Yellow”, “One California Day,” and his most recent

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