The Joys Of Directing In-House with Creative Director John Pedersen.

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Creative Director John Pedersen is a talented Director/Producer who spent his last few years in-house as a creative Swiss Army Knife for Scheels sporting goods mega stores. I’ve consulted with John and his team over the last few years on both creative and logistics. His spot called “Kid Coach” was made specifically for the Super Bowl in Scheels country and it […]

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McCann Detroit Executive Producer Hafeez Saheed Offers Sage Advice For Commercial Filmmakers.

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In 2021, Hafeez Saheed joined McCann Detroit to oversee production on the prestigious General Motors and Shoe Carnival accounts. We bumped into each other while Hafeez was in post for GM’s Dr. Evil EV Super Bowl spot with my pal Co-CCO Chuck Meehan. So Hafeez adds Mike Meyers to a celebrity list that includes Beyoncé, SpongeBob and

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How Commercial Directors Can Get The Most Out of Working w Their Team, Part One w Line Producer Shannon Bowen.

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Shannon Lee Bowen is a LA native and proud fourth-generation filmmaker. She started out in reality tv, but once she saw the light of producing live-action branded content, she never looked back. Shannon specializes in commercials, promos and still campaigns.. from Geico, Dove, Papa Johns and too many to list. Here’s a recent Amazon Fashion spot

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Writer, Producer, Director Sean McCarthy Is Living His Dream.

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Sean McCarthy was born in Hong Kong and grew up in San Jose, California. He saw his first film at the age of three and knew he had found his life’s calling. By the time he reached high school he had written and directed over 50 short films, even appearing in front of the camera at

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Paus.tv Founder & CEO Rishi Kapoor Offers A New Platform for Filmmakers.

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Paus.tv Founder and CEO Rishi Kapoor promises a new curated film launhced daily. And he’s getting you paid. It’s a way for your fans to support you with virtual tipping, live events and yes, those shiny NFTs. Have a listen and he explains the NFT play here. Oh, I plan to have a film up soon! Check out the new Commercial

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Max Heineman’s Toldright Offers Opportunities For Filmmakers and Video Creators.

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Max Heineman is CEO and Co-Founder of Toldright, offering premium video content for businesses of all kinds. I Toldright can be a wonderful opportunity for filmmakers to earn money while polishing your craft, you know, doing what you love. Max maintains a high standard so check it out and join The Neighborhood.  My Bootcamp this Saturday, March 5th, 2022 in

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Oscar-winning Producer Michael Sugar’s x4y.com Revolutionizes Spec Spots For Filmmakers.

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Producer Michael Sugar won an Academy Award for Best Picture as Producer on Spotlight one of our favorite films. Honored to have Michael explain his x4y.com business model that aims to connect filmmakers with brands. it’s easier to listen to the chat than me explain it here. Please consider his grand idea before you shoot your next spec spot. Enjoy! Oh, please drop

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Vandal Executive Producer Heather Heller.

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Heather Heller has developed a niche for producing celebrity driven fashion spots, producing spots and videos for Directors Francis Lawrence, Jean Baptiste Mondino, Sam Brown, Paul Gore, Cyril Guyot, Marc Webb, Rich Lee and Director X.  Projects for Jennifer Lopez, Lady Gaga, Tommy Hilfiger, Dior, Armani, and D&G helped her to narrow the focus to Luxury

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Gear Seven EP Ryan Atenhan Offers Robots, LED Walls & Director Non-Exclusivity.

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GearSeven is a production company with so much to offer. Executive Producer Ryan Atenhan and I chat about it all. I found Ryan’s approach to the roster enlightening and a great opportunity for many of our listeners. Click here to see their Commercial Directors and the work.  My only in-person Bootcamp this year is Saturday, March 5th, 2022 in Los

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Directing Duo Nott Brothers Share Their Secrets.

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Directing duo Mark Danciger and Nathan Miller are Nott Brothers. But don’t tell anyone. Having previously created branded content for international clients like Samsung, Virgin and STV, and shorts screened at festivals including Tribeca and Seattle, they recently joined forces to become brothers in film. Nott Brothers specialize in character-driven storytelling for brands, using their unique

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