Filmmaker Digby Masters The Experiential Activation Promo.

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Filmmaker Digby started out as a New York PA and put in his time rising through the ranks on crew, long before DEI was a thing. Now he and his partner Ramon “Ra” Nunez run Baby Lion, A Black and Latino-owned creative production company, bringing authentic, cultural insights to every project. We dissect Digby’s Resident Evil promo, shot live […]

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Sweetwood Creative CCO and Creativity In Captivity Podcast Host Pat Hazell.

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Showtime declared Pat Hazell one of the five funniest people in America. His 25 years of experience as a writer, producer and director have made him a go-to guy for new American theater. Pat is one of the original writers for NBC’s Seinfeld, a Tonight Show veteran, a critically acclaimed playwright and a contributing commentator to National Public

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Pesky Spec Spot Q&A With Myself and SpecBank’s Dan Sorgen.

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Filmmakers that have taken any of my courses, either online or attended our senssational Commercial Directing Bootcamp or Filmmaker Retreat in Joshua Tree, are welcome to a free zoom Q&A about those spec spots. Dan Sorgen, Copywriter/CD, will join me. Many filmmakers have used his SpecBank.com to find scripts written by agency creatives to shoot.

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Lesbian & Queer Women Films Have A New Home At DIVAboxoffice.tv. Thanks To Producer/Director Christin Baker.

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Producer/Director/Writer Christin Baker had directed five feature films and co-launched seminal lesbian steamer Tello Films before becoming CEO of DIVAboxoffice.tv, a new streaming platform serving up premium lesbian and queer women’s content. Given her experience making movies and distributing them, Divaboxoffice.tv is sure to be a hit with it’s LGBTQ+ women’s audience. Christin and I chat about her

Lesbian & Queer Women Films Have A New Home At DIVAboxoffice.tv. Thanks To Producer/Director Christin Baker. Read More »

Filmmaker Daniel Cardenas Talks Commercials, Documentaries and Being A Gun For Hire.

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My friend Daniel Cardenas is a talented director and producer, cranking out commercials and videos through his own Bakerbuilt Works. He’s mastered brand stories, product videos and testimonials, but you can tell documentaries scratch Daniel’s itch. We chat imposter syndrome, low budget filmmaking and his award-winning docu “Hopped Up” and a new project as well.  Stream “Hopped Up” on Amazon, check

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Rick Rubin Would Make A Stellar Commercial Director.

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I’m inspired by legendary record producer Rick Ruben, who’s been on the pod circuit pimping his new book, “The Creative Act: A Way Of Being”  He he says he’s hired to share his opinion and taste, which has proven to help artists. As a commercial directors, our job is to have a distinct point of view

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Commercial Director John Grammatico Stresses Story.

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Filmmaker John Grammatico returns to the podcast to talk spots, treatments, agency briefs and story. John has directed over 300 films for brands like M&Ms, Visa, Burger King and Ford. He’s worked with numerous celebs and athletes including Chris Elliot, Anna Faris, NFL Hall-of-Famer Calvin Johnson and Duchess Meghan Markle (Behind-The-Scenes). Check out his production company, Little Saint

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How Filmmaker Graham Nolte Became A Commercial Director.

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My friend filmmaker Graham Nolte claims to have taught himself claymation at nine, editing at eleven, and that he still writes on a typewriter. Graham directs funny spots via his own Philly-based production company, Comedy Theory, and has honed his craft by shooting, scripting and shooting more. It’s the best way to learn, in my opinion, and i

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Filming For Brands Vs. Agencies with Executive Producer Austin Barbera of SIXTWENTYSIX Creative Studio.

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Exec Producer Austin Barbera of his own SIXTWENTYSIX explains how his creative studio operates. I found his model fascinating and love the spots, music videos and branded content on their snazzy site. Check out the spots for Turo, Samsung starring Future and more. In the spirit of sharing knowledge, they post wonderful case studies too.  Here’s a nice article on Austin

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Meet Me In Tokyo Dec. 9th. Filmmaker Greet & Howdy!

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I’ll be in Tokyo, Japan with filmmaker Jeannette Godoy on December 9th for a Filmmaker Meet Up. Friday, December 9th, 2022 @ 5pm Tokyo time. We want to learn how y’all do it, get gigs, shooting practices, interface with ad agencies and more. We’ll share filmmaking tips and tricks we’ve learned that I hope are

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