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Just my thoughts on how to handle 16:9 vs 9:16 and that pesky 1:1 Instagram ratio. It’s a brisk 15 minutes of just me babbling. Love to hear your thoughts.
thanks,
Jordan
Commercial Directing Voodoo is still just $10 on Amazon. 100% 5 Star reviews.
Amen!! Thanks for chiming in. Sadly, it’s usually more chopping the same content for different distrib channels and not specific to the platform.
Don’t think my original comment went through (maybe you approve them), so I’m posting again because that’s how great I think this topic is! This conversation is constantly coming up and top of mind for creatives/producers alike at our shop! Budgets aren’t increasing yet deliverables lists are growing (3-4x) because the content has to live in 4-5 different unique ways and places. On top of that, it’s important that the creative feels native to the platform or else it lacks “authenticity”, or isn’t “consumable”. Definitely means we as content creators, producers and creatives need to get really creative about how we tackle small-medium sized projects on a single day production : ) Crazy times! I would love to continue this conversation with you, Jordan!
Such a great topic! This has been a BIG one at our shop. So many hurdles and considerations. Budget are the same but diliverables lists a 4x as long. The content needs to go everywhere. I’d love to continue this conversation with you! We’ve had to get very creative about how we satisfy all the placements and make it feel intentional/native to platform .