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Steve Williams, Undnyable Partner/Exec Creative Director, joins me in an informative and entertaining chat about making commercials soup to nuts. (We’ve shot six fun spots for Kaiser Permanente, but we’ve never been on set together due to that pesky pandemic.) We discuss running the agency from concepting and strategy to shooting the spots. We cover the importance of being nimble with the ability to scale, and how to stay in one’s lane. Great talk!
Steve is I’m an experienced and highly-awarded creative leader who believes that simple, disruptive ideas can drive brands and influence culture, no matter the medium or audience. I balance a strong point of view with a love of collaboration.
Check out the work Steve and his Undnyable Partner Justin Hooper do here. And this well-targeted ad for CMO’s:
EVENTS
LIMITED TIME ONLY! Summer Office Hours, a chance for one-on-one consultations to whip your career, spec, rough cut or mojo into high gear. Book now while spots are available.
SPEC SPOTS LIVE WORKSHOP. August 16th at 4pm live on zoom. Limit 15 filmmakers. I’ll cover everything you want to know about making a fake commercial for your reel that doesn’t look fake. Q&A following. Enrolling in course comes with free consultation to use before you shoot or during your edit.
My next in-person Commercial Directing Bootcamp is Saturday, January 20th, 2024. Sign up soon or miss out.
Check out my Masterclass or Commercial Directing Shadow online courses. (Note this link to the Shadow course is the one I mention in the show.) All my courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details.
How To Pitch Ad Agencies and Director’s Treatments Unmasked are now bundled together with a free filmmaker consultation call, just like my other courses. Serious about making spots? The Commercial Director Mega Bundle for serious one-on-one mentoring and career growth.
Jeannette Godoy’s hilarious romcom “Diamond In The Rough” streams on the YouTube and has 72,000 views its forst week! Please support my wife filmmaker Jeannette Godoy’s romcom debut. It’s “Mean Girls” meets “Happy Gilmore” and crowds love it.
Thanks,
Jordan
This episode is 60 minutes.
My cult classic mockumentary, “Dill Scallion” is online so I’m giving 100% of the money to St. Jude Children’s Hospital. I’ve decided to donate the LIFETIME earnings every December, so the donation will grow and grow. Thank you.
Respect The Process podcast is brought to you by True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.