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Commercial Director Kip Hewitt knows how to add drama to a power drill and sexiness to a dishwashing liquid. His golf spots are epic. So it’s a real joy to talk shop with Kip. He kinda hijacks the interview and asks me more questions. Which I love. We chat treatments, pitching on conference calls, and everything in between. Here’s a great spot from Kip.

Enjoy!

Jordan

Visit Commercial Directing Bootcamp and sign up for my popular seminar March 11th, 2017, my last for a while. Oh wait, it’s sold out.