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Why do advertising creatives hire their director? Is it that first call or zoom? How important is the treatment? Well, as we wrapped two fantastic, safe days on set, I asked SVP/Creative Directors Rich Terry and Matt Mowat those exact questions. They gave me an impromptu interview in the back of my Cadillac. When Cinematographer Shane Kelly (“Boyhood”) walked by, we grabbed him into the conversation. Rich, a talented copywriter, has directed hundreds of spots himself, so his point of view on how filmmakers get hired is well-informed to say the least. Matt, an art director at heart, hired me for one of my first national spots back in another century, so you know he has great taste. Thank you Sherry Matthews Group and the great state of Texas Dept. of Transportation.

I’m fortunate to work with such a great team, and happy to snag them each and grateful for this inside knowledge. Here’s an older spot I directed for Rich & Matt, plus a pre-covid flu spot we did that Shane shot.

Commercial Directing Masterclass has helped over 540 filmmakers globally and has received 100% 5 star reviews. DM me if it can help you. I’m still offering a free consultation call to help you take over the world.

Thank you and please share this episode with your filmmaking pals.

Jordan

This episode is sponsored by Oso Delicious Hot Sauce, the hot sauce made by bears. Flavorseeker Fun Pak‘s ship Friday’s at 3pm.

My cult classic mockumentary film, “Dill Scallion” is online for rent and I’m giving 100% of the gross money raised to St. Jude Children’s Hospital, in fact I’ll match it. Roger Ebert called it “The country music ‘This is Spinal Tap'” so that sums it up. All star cast and a great cause.