Omnicom/RAPP Global CCO Troy Hitch’s Million Little Big Ideas.

Troy Hitch, the Global Chief Creative Officer at Omnicom/RAPP. As a leader at the forefront of shaping the future of advertising, Troy’s insights into the art and science of RAPP’s precision marketing techniques were nothing short of fascinating. Troy shared his concept of “a million little big ideas” – the challenge of creating personalized, emotionally engaging experiences that go beyond just transaction-driven content. His passion for finding the “grand unification theory” that ties together big brand ideas and hyper-targeted, data-driven campaigns was palpable. If you want a glimpse into the future from one of the industry’s top creative minds, buckle up for an eye-opening conversation with Troy.

Enjoy this tongue-firmly-in-cheek video Troy made years back, proving he is indeed a soothsayer.

FILMMAKER RETREAT JOSHUA TREE ’25
Thursday, September 25th – Sunday, September 28th, 2025. Limit 15 Filmmakers. This will be our 4th year and it’s so special, I’d prefer to jump on the phone with you and tell you more. Every year since our first, filmmakers have come back. Pretty much says it all. SIGN UP!

ONLINE FILMMAKING COURSES – DIRECT WITH CONFIDENCE
Each of my online courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details. Want to level up your commercial directing game?

MAGIC MIND – MY MENTAL PERFORMANCE EXILIR
Save hugely on Magic Mind by using https://www.magicmind.com/BRADY20—This link is the way. BRADY20 is the code.

Thanks,

Jordan

My cult classic mockumentary, “Dill Scallion” is online so I’m giving 100% of the money to St. Jude Children’s Hospital. I’ve decided to donate the LIFETIME earnings every December, so the donation will grow and grow annually. Thank you.

“Respect The Process” podcast is brought to you by Commercial Directing FIlm School and True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.

Commercial Director Cassandra Brooksbank’s Explosive Approach to Action Comedy.

Director Cassandra Brooksbank is a rising star in the commercial directing world – she has a style that’s all her own – a high-energy blend of action, comedy, and pure, unadulterated chaos. When I sat down with Cassandra, I truly understood the magic she brings to the table. There’s a fearlessness and creativity to her work that’s simply captivating, and a wicked sense of humor that keeps you on your toes. As we chatted, I was struck by Cassandra’s unwavering commitment to the craft. She lives and breathes this work, pouring her heart and soul into every project, whether it’s blowing up a stage or choreographing stunts with professional soccer players. Get ready to meet a commercial director who’s rewriting the rules and leaving a trail of glitter and sparks in her wake.

FILMMAKER RETREAT JOSHUA TREE ’25
Thursday, September 25th – Sunday, September 28th, 2025. Limit 15 Filmmakers. This will be our 4th year and it’s so special, I’d prefer to jump on the phone with you and tell you more. Every year since our first, filmmakers have come back. Pretty much says it all. SIGN UP!

ONLINE FILMMAKING COURSES – DIRECT WITH CONFIDENCE
Each of my online courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details. Want to level up your commercial directing game?

MAGIC MIND – MY MENTAL PERFORMANCE EXILIR
Save hugely on Magic Mind by using https://www.magicmind.com/BRADY20—This link is the way. BRADY20 is the code.

Thanks,

Jordan

My cult classic mockumentary, “Dill Scallion” is online so I’m giving 100% of the money to St. Jude Children’s Hospital. I’ve decided to donate the LIFETIME earnings every December, so the donation will grow and grow annually. Thank you.

“Respect The Process” podcast is brought to you by Commercial Directing FIlm School and True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.

Managing Director/EP Rebecca Niles Grows ArtClass’ Business and Culture.

Managing Director/Exec Producer Rebecca Niles offers us a masterclass in everything filmmakers need to know about joining a roster at a top production company. Rebbeca joined Art Class, one of the busiest shoppes working with brilliant filmmakers, and is dedicated to serving agencies and the next gen of filmmakers to make great stuff. She brings deep global production experience spanning advertising, branded content, and feature films. At ArtClass, Rebecca oversees productions, manages creative teams, and nurtures client relationships and fosters the careers of Art Class’s already in-demand commercial directors.

Check out all the ArtClass helmers stellar work. 

FLOW STATE
Click my name for your MAGIC MIND discount code: JORDANB – so gobble it up. If you follow me on Instagram you’ve liekly seen my unpaid endorsment of this mind power juice.

EVENTS
My next in-person Commercial Directing Bootcamp is Saturday, January 20th, 2024. Sign up soon or miss out.

Check out my Masterclass or Commercial Directing Shadow online courses. (Note this link to the Shadow course is the one I mention in the show.) All my courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details.

How To Pitch Ad Agencies and Director’s Treatments Unmasked are now bundled together with a free filmmaker consultation call, just like my other courses. Serious about making spots? The Commercial Director Mega Bundle for serious one-on-one mentoring and career growth.

Jeannette Godoy’s hilarious romcom “Diamond In The Rough” streams on the YouTube, Tubi and more. Please support my wife filmmaker Jeannette Godoy’s romcom debut. It’s “Mean Girls” meets “Happy Gilmore” and crowds love it.

Thanks,

Jordan

From ECD To Commercial Directing With Ed Han.

Director Ed Han started on the agency side and is now a busy commercial director, having helmed spots for Lincoln, Roomba, Hersey’s and more. I love Ed’s core philosophy of discover the overlooked, celebrate the journey, share the sublime. Those tenets certianly come through in his work. During our talk, he stressed the importance of ensuring “clarity in communication” when doing our job as directors. Amen Ed.

Check out his super sexy Roomba spot, and more. So watch this then go to his site.

FLOW
Click my name for your MAGIC MIND discount code: JORDANB – so gobble it up. If you follow me on Instagram you’ve liekly seen my unpaid endorsment of this mind power juice.

EVENTS
My next in-person Commercial Directing Bootcamp is Saturday, January 20th, 2024. Sign up soon or miss out.

Check out my Masterclass or Commercial Directing Shadow online courses. (Note this link to the Shadow course is the one I mention in the show.) All my courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details.

How To Pitch Ad Agencies and Director’s Treatments Unmasked are now bundled together with a free filmmaker consultation call, just like my other courses. Serious about making spots? The Commercial Director Mega Bundle for serious one-on-one mentoring and career growth.

Jeannette Godoy’s hilarious romcom “Diamond In The Rough” streams on the YouTube, Tubi and more. Please support my wife filmmaker Jeannette Godoy’s romcom debut. It’s “Mean Girls” meets “Happy Gilmore” and crowds love it.

Thanks,

Jordan 

This episode is 95 minutes.

My cult classic mockumentary, “Dill Scallion” is online so I’m giving 100% of the money to St. Jude Children’s Hospital. I’ve decided to donate the LIFETIME earnings every December, so the donation will grow and grow. Thank you.

Respect The Process podcast is brought to you by True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.