Tag: Geico

Geico Gecko Godfather, Executive Creative Director Randy Belcher.

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Randy Belcher, Exec Creative Director at Strategic America, is best known in advertising circles as the co-creator of the Geico Gecko from his days at the Martin Agency. Randy and I did some fun work years after that for Cox Cable and more. Enjoy this chat and hear the perspective from a seasoned creative. Here’s a of the spots I did with Randy, followed by a recent Geico spot neither of us made.

Jake Brady’s Patreon! starts at $2/month gets you BONUS content you’ll love. Hit https://www.patreon.com/respecttheprocess and show your love for the show. Join to be a part of our monthly Private Q&A via Zoom. Patreon patrons only.

My goal with the online Commercial Directing Masterclass is to help 1000 filmmakers globally by 2022. It has received 100% 5 star reviews. Plus we do a free filmmaker consultation call. Check out the new Commercial Director Mega Bundle for serious mentoring and career growth. My next Bootcamp is Saturday, December 4th, 2021 in Los Angeles and 10 seats remain. 

Thanks,  Jordan 

This episode is 48 minutes and is sponsored by Oso Delicious Hot Sauce, the hot sauce made by bears. Flavorseeker Fun Pak‘s ship Friday’s at 3pm. My cult classic mockumentary, “Dill Scallion” is online so I’m giving 100% of the money to St. Jude Children’s Hospital.

How To Book National Commercials With Comedian/Actor Wayne Federman.

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Comedian/Actor/Writer Wayne Federman is my favorite comic, and he’s just put out his debut comedy album, The Chronicles of Federman. The box set of three CDs (also available digitally) spans his 30 plus years of unique, killer stand-up.  Judd Apatow, who writes the liner notes, says “Epic, hilarious, inspired and whimsical.” And Mr. Apatow goes on and on. Oh, and I must reveal, Wayne is also my best pal.

Wayne has acted in dozens of national commercials, with a proportionate amount of them being oddly-costumed characters. Regardless, Wayne shares his secrets on how he approaches his auditions and gets booked time and time again. We also chat about how he constructed and edited “Chronicles” himself, so plenty of tech talk here.

Here’s Wayne and Kenny Rogers for Geico:

The Wayne Federman Commercial MegaMix:
Here’s a Toyota spot I directed Wayne in called “Charades“.

My next Commercial Directing Bootcamp will be in Dallas, Texas on Saturday, December 19th, 2015 – so sign up for Commercial Directing Bootcamp today! Read the reviews on this site. Pretty flattering. #blush.

thanks,

Jordan

This episode is 80 minutes, give or take, of our banter. Please like the show on iTunes.

The Perlorian Brothers Brilliantly Blend Absurdity With Humanity.

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The Perlorian Brothers make comedy spots that I wish I’d made. Admittedly, I was giddy interviewing the dynamic directing duo from the Great White North, because I’ve held them in such high regard since I began, and because Canadians are genetically funnier than most. Ian Letts and Michael Gelfand sat down with me at the noisy airport cafe to discuss how they make the magic.

Ian and Michael started as agency creatives, and offer up great advice for creatives choosing a director. We chat about finding the humanity amidst the absurdity, casting, and sometimes subverting the process if it’s getting in the way of greatness.

Here’s a sampling of their work we talk about:

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