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My guest is Jim DiPiazza, Founder & CEO of Area of Expertise, a full-service marketing collective. We built and maintain an invite-only roster of highly experienced talent – who have helped create some of the most famous and impactful brands in the world.
As for Jim – he’s been around the country at agencies both small and big agencies during his 29 year career. He’s worked on luxury brands, irreverent youth brands and almost everything in between. He helped pitch and win Xbox, Uber, Kia, VW and numerous others. He created the Bacardi & Cola campaign, launched the Beetle on the Super Bowl, rebranded a nutrition company and led the effort behind getting the Verizon Guy to switch to Sprint.
His last 9 years as an ECD he remade the creative departments at Swirl, Campbell-Ewald/LA and multicultural agency Walton-Isaacson. He also helped build the teams that worked on the Sprint and VW business, both at Deutsch.
Jim let me pick from his archives and I have a sweet spot for his Bacardi and Cola spots from back in the day. Enjoy:
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Jeannette Godoy’s hilarious romcom “Diamond In The Rough” streams on the YouTube and has 72,000 views its forst week! Please support my wife filmmaker Jeannette Godoy’s romcom debut. It’s “Mean Girls” meets “Happy Gilmore” and crowds love it.
Thanks,
Jordan
This episode is 85 minutes.
My cult classic mockumentary, “Dill Scallion” is online so I’m giving 100% of the money to St. Jude Children’s Hospital. I’ve decided to donate the LIFETIME earnings every December, so the donation will grow and grow. Thank you.
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