Tag: Flo

What The 1st Assistant Director Does w Billy Jones.

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100

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I wanted this 100th episode to be extra special, and by golly is it. Billy Jones is one of the most sought-after 1st AD’s in commercials because of his excellent leadership, communication and knowledge of filmmaking. Billy, and those he’s mentored, lead with a sense of serenity and control.

The 1st Assistant Director schedules & executes the day in a way that helps the Director accomplish her vision, while simultaneously helping the Producer stay on budget. The manner in which the 1st AD communicates to the crew is vital for a cohesive team effort.

Here’s a spot with Flo from Progressive that we chat about. Billy’s lead the charge for 4 years on the popular insurance campaign.

This episode is about an hour and 10 minutes of rich information.

Please celebrate this 100th episode by rating us on iTunes or at jordanbrady.com.

thanks,

Jordan

Top 5 Trade Secrets From Comedy Director Jeffrey Fleisig.

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This episode is like a Master Class for any director that aspires to shoot commercials for a living. Jeffrey Fleisig and I met while we were both on the roster at Über Content, and we instantly hit it off as friends. Professionally, I admire the subtle performances he delivers and his keen talent for crafting a great ad.

No doubt you’ve seen one of his 80-plus Progressive Insurance spots – he cast “Flo” – or his new Wendy’s commercials. We chat about the secret to longevity with a client, how to prepare for a conference call, talk a little tech talk, and yes, we moan about those pesky treatments.

These performances are so sly.

Here’s the well-crafted Axe spot we chat about:

And men getting hit in the balls for Coke Zero:

This episode lasts 55 minutes. Please rate us on iTunes and “like” us on Facebook pretty please.