Deconstructing Doritos: How Comedy Director Kevin T. Willson Won The Super Bowl Contest.

Comedy Director Kevin T. Willson‘s funny Doritos spots not only aired during the Super Bowl several years in a row, but he freakin’ won the whole thing! Yes, one million dollars. He explains the process, how he meticulously wrote and planned it, and how fast he spent the money. I found Kevin to be a kindred spirit as a filmmaker, testing and prepping like a madman. You’ll love this 90 minute episode I pinky promise.

Here’s Kevin’s self-made animatic and then the $1,000,000.00 spot:

Jordan

Commercial Directing Bootcamp is almost sold out for March 11th, 2017 and I’ll not be doing the Bootcamp for a while. Limit 20 filmmakers.

Everything you need to know about my documentary “I Am Battle Comic” on my site too. Or heck, just pre-buy it at www.iambattlecomic.com knowing the $$ goes to help military families. Thanks!

How to shoot hidden camera Superbowl spots with Director Michael Addis.

Comedy director Michael Addis is my hidden camera guru. He’s the go-to guy for successfully mining humor from an unsuspecting public.  I chatted with Michael the night before his shoot for a Superbowl spot. The thrill of the unknown, shooting without a net in New York City, is what he lives for.

In this episode, we learn the terms used in hidden-camera production, how to run a clandestine shoot, and where to hide the cameras. Just how useful are GoPro’s and gimmicky eyeglass spy cameras? How does he cast the actors in on the gag?

Of course, we share stories about respecting the process. This is really valuable insight from one of my best friends.

Here’s how they invited people to the Super Bowl.

Watch this Addis-helmed hidden-camera spot for Toshiba.


 

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