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Dynamite directing duo Jeff & Pete, aka Jeff Gonick and Peter Novosel, are following their dreams by leaving their cushy advertising agency jobs as creatives to become helmers of comedy commercials. And boy are they good. Landing at top shoppe Caviar, they’ve helmed funny stuff for Dr. Pepper, SunTrust and more. Plus their fun fellows.

After their origin story, we chat about their process and how they love the treatment phase of pitching. (Huh?) And collaboration, not just with each other but with the crew, agency and client, seems to be their mantra. Please check out their comedy spots, especially the American Eagle work that makes me drool with envy.

Thanks,

Jordan

This is a whopping one hour 40 min that you’ll love. Here’s the sponsor-links and my stuff, I implore you to check out. 

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Commercial Directing Voodoo is at Amazon.

Commercial Directing Bootcamp is August 25th, 2018 in LA. Free Voodoo when you sign up!

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