Iconic Commercial Director Tom Kuntz Talks Comedy, Pushing Creative Boundaries and Challenging His Own Process.

Iconic commercial director Tom Kuntz kicks off Season Two. Over the course of his illustrious career, Tom has pushed creative boundaries with award-winning campaigns for Skittles, Old Spice, Tubi, Apple, Ikea, Bacardi, more Apple, Pringles with the guys hand stuck in the can… and so many more. He’s won every award in advertising, including two Gold Lions at Cannes Lions for his Skittles “Beard”, a Gold Lion for the iconic Old Spice commercial starring Isaiah Mustafa and consistently tops those Super Bowl polls.

We discusses his boundary-pushing approach to storytelling and how he constantly challenges his own creative process. Tom shares insights into working with actors to find the funny and taking risks to subvert expectations. He also reflects on pivotal moments in his career like directing Old Spice commercial and making an ambitious stop-motion Action Man spot. We go deep on stuff. You’ll love it.

This is Part One of my fascinating chat, and provides a retrospective look at Kuntz’s success in the industry through his lens of constantly reinventing and evolving his work.

Check out Tom’s work here and well as on his site here. The specific Kuntz’ spots we talk about:

Thanks to our editor Jake Brady Jake is available to edit your podcast, we could not do the show without him and love this guy behind words. Check out his Podcast Wax.

FLOW STATE

All of January 2024, try Magic Mind for FREE with this link and code JB20.

Click MAGIC MIND and use this nifty discount code JB20 and gobble it up daily with your coffee. If you follow me on Instagram you’ve seen my geniune endorsment of this mighty mind power juice.

EVENTS

Our 3rd annual Filmmaker Retreat Joshua Tree is Thursday, September 26th – Sunday, September 29th, 2024. I always use the word “transformational” in describing the past two years – because our tribe of like-minded filmmakers express that the retreat truly changed their lives. Both professionally and personally. Reserve your spot before the end of the year to take advantage of that last minute 2023 write-off. Limit 20 Filmmakers.

My next in-person Commercial Directing Bootcamp is Saturday, January 20th, 2024 is SOLD OUT.  DM if you’re interested. Next Bootcamp is April 27th, 2024. Limit 12 Filmmakers.

Check out my Masterclass or Commercial Directing Shadow online courses. (Note this link to the Shadow course is the one I mention in the show.) All my courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details.

How To Pitch Ad Agencies and Director’s Treatments Unmasked are now bundled together with a free filmmaker consultation call, just like my other courses. Serious about making spots? The Commercial Director Mega Bundle for serious one-on-one mentoring and career growth.

Jeannette Godoy’s hilarious romcom “Diamond In The Rough” streams on the YouTube, Tubi and more. Please support my wife filmmaker Jeannette Godoy’s romcom debut. It’s “Mean Girls” meets “Happy Gilmore” and crowds love it.

Thanks,

Jordan

This episode is 93 minutes.

My cult classic mockumentary, “Dill Scallion” is online so I’m giving 100% of the money to St. Jude Children’s Hospital. I’ve decided to donate the LIFETIME earnings every December, so the donation will grow and grow. Thank you.

Respect The Process podcast is brought to you by True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.

Commercial Director Michael Koerbel.

Commercial Director Michael Koerbel has been featured by Adweek, Apple, Creativity, SHOOT magazine, the New York TimesCNN, The Guardian, PBS, NPR, and USA Today. Known as a pioneer in the iPhone filmmaking world, he has been invited to speak at The Academy of Arts and Sciences, SAG, the DGA, TEDx, and SXSW. If you really want to go down a rabbit hole, check out Michael’s iPhone work here.

We chat about everything, trust me just listen and love.

Commercial Directing Masterclass has helped now 476 filmmakers globally with 100% 5 star reviews. My goal is 500 by end of 2020.

Commercial Directing Bootcamp has 8 seats left for 01.16.2021 in Los Angeles. 

Thanks,

Jordan

This episode is 96 minutes and sponsored by Oso Delicious Hot Sauce, the only hot sauce made by bears. Flavorseeker Fun Pak‘s ship Friday’s at 3pm.

My first film, “Dill Scallion” online for rent or purchase and I’m giving 100% of the gross money raised to St. Jude Children’s Hospital, in fact I’ll match it. Roger Ebert called it “The country music ‘This is Spinal Tap'” so that sums it up. All star cast and a great cause.

Comedy Director Ben Pluimer Recreates Jurassic World in Miniature.

Ben Pluimer is a comedy writer/director with a passion for commercials, branded content and television. We chat about his homemade VHS films evolving into a lucrative career. Ben has shot for Comedy Central, Amazon, Funny or Die, ABC, FOX and too many to list. Click his name people, and check out his stellar work.

Watch this cool, spot on re-enactment of Jurassic World that Ben made with toys:

“Stampede” – Episode 1 – Jurassic World Remade with Action Figures from Ben Pluimer on Vimeo.

thanks,

Jordan

This episode runs an hour and 45 minutes. Commercial Directing Bootcamp is June 15th, 2019 in Los Angeles. It’s filling up fast so don’t dilly dally.

From Ad Copywriting to Commercial Directing with Comedy Director Alex Grossman.

A former copywriter for Goodby, Silverstein & Partners and Butler, Shine & Stern, Alex Grossman has always had a love for advertising. His 2017 commercial campaign for The French Film Festival won 3 Gold Lions and 2 Silver at Cannes, a record for comedy directors this year. It also won 6 Golds, 6 Silvers, and 3 Bronze at the prestigious London International Awards show. Wow!!

You’re gonna love this chat. See his work at alexgrossman.com or at rocket.film and check this hilarious spot:

thanks,

Jordan

This is an hour and 20 minutes of the good stuff. Next Commercial Directing Bootcamp is December 2nd, 2017 and is almost full! And oh.. “I Am Battle Comic” is sweeping hearts and funny bones across the nation. Own it today!

Deconstructing Doritos: How Comedy Director Kevin T. Willson Won The Super Bowl Contest.

Comedy Director Kevin T. Willson‘s funny Doritos spots not only aired during the Super Bowl several years in a row, but he freakin’ won the whole thing! Yes, one million dollars. He explains the process, how he meticulously wrote and planned it, and how fast he spent the money. I found Kevin to be a kindred spirit as a filmmaker, testing and prepping like a madman. You’ll love this 90 minute episode I pinky promise.

Here’s Kevin’s self-made animatic and then the $1,000,000.00 spot:

Jordan

Commercial Directing Bootcamp is almost sold out for March 11th, 2017 and I’ll not be doing the Bootcamp for a while. Limit 20 filmmakers.

Everything you need to know about my documentary “I Am Battle Comic” on my site too. Or heck, just pre-buy it at www.iambattlecomic.com knowing the $$ goes to help military families. Thanks!