Commercial Director Wayne Craig Part II

The exciting conclusion to my interview with Commercial Director Wayne Craig is here. Thanks Jake Brady for covering me with the intro, as I’ve been shooting Kaiser Permanente Thrive all week. See more of Wayne’s work when click his name.

Jake Brady’s Patreon! is awesome. A mere $2/month gets you BONUS content not heard in the show!! Get a $75 discount on Masterclass, free T-shirt and consultation calls w me, go to  https://www.patreon.com/respecttheprocess and show your love for the show. Join and be a part of our monthly Private Q&A via Zoom. Patreon patrons only. 

My online Commercial Directing Masterclass celebrated one year of helping filmmakers globally and has received 100% 5 star reviews. Plus we do a free filmmaker consultation call. Commercial Directing Bootcamp is August 28th, in LA is sold out. Check out the new Commercial Director Mega Bundle for serious mentoring and career growth. 

Thanks, Jordan 

This episode is 30 minutes and is sponsored by Oso Delicious Hot Sauce, the hot sauce made by bears. Flavorseeker Fun Pak‘s ship Friday’s at 3pm. My cult classic mockumentary, “Dill Scallion” is online so I’m giving 100% of the money to St. Jude Children’s Hospital.

How To Define Your Creative Space With Spot Director Kevin Donovan.

Watch-Jackie-Chan-Huge-Rhino-Star-in-New-Anti-Poaching-PSA

I met Director Kevin Donovan at a Christmas party and we hit it off. A former agency creative, Kevin learned so much on set, working with great directors like Mark Story and the incomparable Joe Pytka. He’s learned to create a space for himself to deliver the best work, and we discuss balancing serving the agency agenda, while remaining creatively stingy for the reel. A great chat.

I also give my thoughts on the Super Bowl spots. Oh – Get tickets!! February 10th at 6pm West Coast, I’ll be doing my live presentation on being a director of tv commercials. Buy your tickets now for February 10th at 6pm West Coast, “Confessions of a Commercial Filmmaker” on StageIt. Live Q&A. It will sell out.

Here’s a great spot Kevin and Jackie Chan made:

Thank you,

Jordan

This episode is 90 minutes. Do rate us on iTunes and “like” us on Facebook please.

The Perlorian Brothers Brilliantly Blend Absurdity With Humanity.

The Perlorian Brothers make comedy spots that I wish I’d made. Admittedly, I was giddy interviewing the dynamic directing duo from the Great White North, because I’ve held them in such high regard since I began, and because Canadians are genetically funnier than most. Ian Letts and Michael Gelfand sat down with me at the noisy airport cafe to discuss how they make the magic.

Ian and Michael started as agency creatives, and offer up great advice for creatives choosing a director. We chat about finding the humanity amidst the absurdity, casting, and sometimes subverting the process if it’s getting in the way of greatness.

Here’s a sampling of their work we talk about:

Do rate us on iTunes and “like” us on Facebook pretty please.

Good Enough Sucks, Says Bill Wright, Global Co-Exec Creative Director at McCann Erickson.

This episode dropped in February, and as i am traveling to Austin this week, I picked it as my debut repeat. Why? Cuz it’s worth the listen!

Since the interview, ad-innovators Bill Wright and James Dawson-Hollis have moved to McCann Erickson. (Read this Ad Week article, I’m not making it up.) Oh, and James & his lovely wife Vivienne Wan had a darling baby! Mazel tov!

Bill & James have won boatloads of awards at Cannes, The One Show and every other major advertising show. This dynamic duo have more Gold Lions than anyone I’ve ever met.

I chatted with Bill in the editing room. He inspires us with his writing techniques, explains his work ethic, and shares wisdom learned while working alongside ad wizard Alex Bogusky from the his tenure at CP+B, and more. Back when I showed my boys the powerful “Truth” anti-smoking spots, I never knew I’d one day work with the man who named the campaign. Truly flattered to have Bill on the show.

Here’s the first spot I directed for them:

A look back: Adweek listed them “Top Creative Minds in Digital”.

Do rate us on iTunes and “like” us on Facebook pretty please.