PJ Pereira Is Redefining Creativity: Exploring the Transformative Power of AI in Advertising.

My esteemed guest is PJ Pereira, a true creative pioneer at the intersection of advertising, storytelling, and artificial intelligence. Co-Founder of Silverside AI (as well as Pereira O’Dell, he has led groundbreaking AI-driven campaigns, see: Coca Cola’s ai made “Holidays Are Coming”) that push the boundaries of modern marketing. A thought leader in the industry, PJ explores how AI enhances creativity, shaping the future of advertising and branded content. Beyond marketing, he is also an accomplished author, bringing his storytelling expertise to both fiction and emerging AI narratives.

COMMERCIAL DIRECTING BOOTCAMP 04.05.2025
Filmmakers learn how to win jobs and craft better work that leads to more opportunities. Agency creatives will learn how the flow goes on-set before the shoot. Limit 10 filmmakers. Includes one-on-one onboarding call.  Enroll now to direct with confidence.

FILMMAKER RETREAT JOSHUA TREE ’25
Thursday, September 25th – Sunday, September 28th, 2025. Limit 15 Filmmakers. This will be our 4th year and it’s so special, I’d prefer to jump on the phone with you and tell you more. Every year since our first, filmmakers have come back. Pretty much says it all. SIGN UP!

ONLINE FILMMAKING COURSES – DIRECT WITH CONFIDENCE
Each of my online courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details. Want to level up your commercial directing game?

MAGIC MIND – MY MENTAL PERFORMANCE EXILIR – SAVE w BRADY20
Save hugely on Magic Mind with this link. — This link is the way. 

Thanks,

Jordan

My cult classic mockumentary, “Dill Scallion” is online so I’m giving 100% of the money to St. Jude Children’s Hospital. I’ve decided to donate the LIFETIME earnings every December, so the donation will grow and grow annually. Thank you.

“Respect The Process” podcast is brought to you by Commercial Directing FIlm School and True Gent, aka True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.

Filmmaker Jon Finger Quells Our Fears Of AI Storytelling Tools. Part One.

Jon Finger, my guru of AI filmmaking tools, discusses their impact on the creative industries from the perspective of an early adopter. While acknowledging tools like image generation raise valid concerns, Jon believes AI can empower independent artists by lowering barriers to distribution. Jon shares experiences experimenting with AI storytelling but finds human connection vital. He stresses respecting one’s creative process over shortcuts. We chat about AI-assisted editing, generative content, and licensing issues for visual creators. The take away is hopeful: AI can supplement but cannot replace human creativity or the fulfillment found through disciplined craft. Thanks Jon for a great chat. 

FILMMAKER RETREAT JOSHUA TREE 2024 – SIGN UP!

7 Spots Remain. Our 3rd annual Filmmaker Retreat Joshua Tree is Thursday, September 26th – Sunday, September 29th, 2024. I always use the word “transformational” in describing the past two years – because our tribe of like-minded filmmakers express that the retreat truly changed their lives. Both professionally and personally. Reserve your spot before the end of the year to take advantage of that last minute 2023 write-off. Limit 20 Filmmakers.

FLOW

Use the link plus code JB20 when you try https://www.magicmind.com/jordanbrady chug it daily after your coffee. If you follow me on Instagram you know my geniune endorsment of this mighty mind power juice.

Check out my Masterclass or Commercial Directing Shadow online courses. (Note this link to the Shadow course is the one I mention in the show.) All my courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details.

How To Pitch Ad Agencies and Director’s Treatments Unmasked are now bundled together with a free filmmaker consultation call, just like my other courses. Serious about making spots? The Commercial Director Mega Bundle for serious one-on-one mentoring and career growth.

Here’s the Lbb Director’s Playbook article sharing my pitch secrets. And my follow up that came out this week, How To Write Winning Treatments

4+ NEW BEHIND-THE-SCENES

I’ve uploaded more raw behind-the-scenes, with dailies, agency interaction, directing top talent and collaborating with my crew, all at  Commercial Directing Masterclass. And you’ll wanna check out the new courses, like Behind The Beard and Winning Director Treatments.

Thanks to our editor Jake Brady We could not do the show without him and love this guy behind words. Need your pod spruced up? Check out his Podcast Wax.

Thanks,

Jordan

This episode is just about 60 minutes.

My cult classic mockumentary, “Dill Scallion” is online so I’m giving 100% of the money to St. Jude Children’s Hospital. I’ve decided to donate the LIFETIME earnings every December, so the donation will grow and grow. Thank you.

Respect The Process podcast is brought to you by Commercial Directing FIlm School and True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.