Tag: advertising

Comedy Director Dan Sheppard is living his dream.

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In high school, Dan Sheppard knew he wanted to direct funny tv commercials for a living. Today, he is a working comedy director in-demand, churning out funny spots. Listen to his plan that turned the dream into a reality.  Dan is surely one to watch, and I love his stuff.

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Below is one of my favorite Dan Sheppard spots for Better Oats, the behind-the-scenes of a classic “Old Spice” by Tom Kuntz, and a must-see, well-choreographed spot by Superlounge helmer Joe Schaak for Minnesota Tourism.

Better Oats Oatmeal // Campaign from Daniel Sheppard on Vimeo.

Old Spice “Scent Vacation” / Behind the Scenes from Theo Jemison on Vimeo.

Stolen ideas and M&M’s.

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How do you feel when your ideas get lifted? As a comedian, it happened all the time. As a filmmaker, intellectual property rights deliver money I count on; same with my obscure country music publishing. But in the world of commercials, who’s idea is it? My opinion may surprise you.

You’ll also enjoy a quick rant on shitty craft service.

Scroll down to number 5 on Urban Dictionary and you’ll see one of my more famous bits, lost to so much thievery that it’s not even worth discussing today. You can also now sign up for the mailing list to win free prizes!

Exec Creative Director Chuck Meehan sheds the light.

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Chuck Meehan hired me for my first real commercial directing gig (a spoof for Kia below), and we’ve been friends & collaborators ever since. We’ve racked up maybe over 75 tv spots together. Chuck coined the term, “The Brady Method”, referring to my patented approach to casting, and he has the most dashing smile in all of advertising. He cranks out funny spots consistently, and helps foster creativity around the world. Listen, share, rate us on iTunes.

A sound man and I discuss sound, recorded with bad sound.

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While shooting on location in Missouri, I chat with one of my favorite sound guys, Rich Stobaugh. Recorded with my Tascam DR-07mkII, the interview sounds kind of crappy, making me appreciate the great sound men & women I work with. We also discuss the old-school approach I favor, craft versus art, and learn how I control photo-happy Production Assistants.

Actor/Director Clifton Collins Jr. talks working with big Directors.

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Clifton Collins Jr. is one of my favorite actors, and he’s worked with my favorite directors. Cliff shares the actor’s perspective on being directed.  He’s also an accomplished director of music videos. Check out his Stone Free Productions site for all-things-Clifton.

Watch this behind the scenes of his “Gotten” music video with Slash, and see “Hellbenders” in theaters now.

How it flows before you get to shoot.

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A quickie. Just me rambling about the steps a commercial goes through before the director even starts prepping to shoot it.
This is “Respect the Process” is my podcast about commercial filmmaking.

Let go my Eggo! w/ Creative Director T.S. Elliott.

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Creative Director/Copywriter T.S. Elliott joins me on “Respect the Process”, a podcast about commercial filmmaking. We talk about our two dozen spots for Eggo Waffles, the rules of elfin magic and the evolution of Tony the Tiger.

Behind the “Disguise” from tselliott on Vimeo.

EggoMan Making of “Toaster” from tselliott on Vimeo.

My guest is director Nick Spooner. #RTP

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“Respect the Process” is a podcast about commercial filmmaking.  Nick Spooner has been directing funny spots for years and I love his work.  Learn how he casts kids, draws his own shooting boards and more.

Yay! The debut of my podcast, with guest Joe Schaak.

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“Respect the Process” is a phrase film crews have heard me say for years.  Now I share that philosophy with you.  Our first guest is Joe Schaak, a commercial director at Superlounge who’s work I love.  We talk about work relationships, making his Super Bowl spot and those pesky animatics.  Enjoy.