Tag: advertising agency

Omnicom/RAPP Global CCO Troy Hitch’s Million Little Big Ideas.

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Troy Hitch, the Global Chief Creative Officer at Omnicom/RAPP. As a leader at the forefront of shaping the future of advertising, Troy’s insights into the art and science of RAPP’s precision marketing techniques were nothing short of fascinating. Troy shared his concept of “a million little big ideas” – the challenge of creating personalized, emotionally engaging experiences that go beyond just transaction-driven content. His passion for finding the “grand unification theory” that ties together big brand ideas and hyper-targeted, data-driven campaigns was palpable. If you want a glimpse into the future from one of the industry’s top creative minds, buckle up for an eye-opening conversation with Troy.

Enjoy this tongue-firmly-in-cheek video Troy made years back, proving he is indeed a soothsayer.

FILMMAKER RETREAT JOSHUA TREE ’25
Thursday, September 25th – Sunday, September 28th, 2025. Limit 15 Filmmakers. This will be our 4th year and it’s so special, I’d prefer to jump on the phone with you and tell you more. Every year since our first, filmmakers have come back. Pretty much says it all. SIGN UP!

ONLINE FILMMAKING COURSES – DIRECT WITH CONFIDENCE
Each of my online courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details. Want to level up your commercial directing game?

MAGIC MIND – MY MENTAL PERFORMANCE EXILIR
Save hugely on Magic Mind by using https://www.magicmind.com/BRADY20—This link is the way. BRADY20 is the code.

Thanks,

Jordan

My cult classic mockumentary, “Dill Scallion” is online so I’m giving 100% of the money to St. Jude Children’s Hospital. I’ve decided to donate the LIFETIME earnings every December, so the donation will grow and grow annually. Thank you.

“Respect The Process” podcast is brought to you by Commercial Directing FIlm School and True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.

Teddy Stoecklein, ECD at VIA, Unlocks The Keys To Creative Collaboration.

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Teddy Stoecklein is the Co-Executive Creative Director at Via, the Portland, Maine-based advertising agency. With over 16 years of experience at the agency, Teddy has helped guide Via to win numerous accolades, including being named the Clio Small Agency of the Year. In addition to his leadership role, Teddy remains actively involved in the creative process, bringing his passion for mentoring young talent and delivering innovative, award-winning work for clients like Save a Lot and Golden Corral. Teddy’s insights on respecting the creative process, hiring the right directors, and fostering a collaborative team environment are sure to inspire any filmmaker or advertising professional.

FILMMAKER RETREAT JOSHUA TREE ’25
Thursday, September 25th – Sunday, September 28th, 2025. Limit 15 Filmmakers. This will be our 4th year and it’s so special, I’d prefer to jump on the phone with you and tell you more. Every year since our first, filmmakers have come back. Pretty much says it all. SIGN UP!

ONLINE FILMMAKING COURSES – DIRECT WITH CONFIDENCE
Each of my online courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details. Want to level up your commercial directing game?

MAGIC MIND – MY MENTAL PERFORMANCE EXILIR
Save hugely on Magic Mind by using https://www.magicmind.com/BRADY20—This link is the way. BRADY20 is the code.

Thanks,

Jordan

My cult classic mockumentary, “Dill Scallion” is online so I’m giving 100% of the money to St. Jude Children’s Hospital. I’ve decided to donate the LIFETIME earnings every December, so the donation will grow and grow annually. Thank you.

“Respect The Process” podcast is brought to you by Commercial Directing FIlm School and True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.

Lessons in Boldness from Steve Red, President/Co-CCO of RTO+P.

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Steve Red, Chief Creative Officer and co-founder of Red Tettemer O’Connell + Partners, gives a candid chat about creating bold, unforgettable campaigns that cut through the noise. Steve pulls back the curtain on the agency’s most iconic work—like the hilariously disruptive “Dietz Nuts” Super Bowl spot with Craig Robinson, and reveals the creative principles that fuel their success. With a blend of intuition, passion, and an unwavering commitment to standout ideas, the team at RTO+P is setting the bar for independent agencies everywhere. Whether you’re a filmmaker, creative, or just a fan of great advertising, this episode offers a masterclass in the art of making your work matter. Thanks Steve!

JOIN ME AT MOINKFEST!
MoinkFest is December 19th, 2024 in Los Angles. It is FREE. Just sign up to attend and give your honest opinions & thoughts on camera. We’re celebrating family farmers that bring ethically-raised beef, pork, chicken and lamb to your door. I want city folk to taste the quality of the meat for themselves, while learning what regenerative farming does for the families that own and operate them. And it’s great for the planet. As a longtime flavorseeker, ethically-raised meat has really opened my mind and taste buds.

FILMMAKER RETREAT JOSHUA TREE ’25
Thursday, September 25th – Sunday, September 28th, 2025. Limit 15 Filmmakers. This will be our 4th year and it’s so special, I’d prefer to jump on the phone with you and tell you more. Every year since our first, filmmakers have come back. Pretty much says it all. SIGN UP!

MAGIC MIND – MY MENTAL PERFORMANCE EXILIR
Save on Magic Mind by using https://www.magicmind.com/BRADY20—This link is the way. BRADY20 is the code.

ONLINE COURSES
My online courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details.

Thanks,

Jordan

This episode is eaxclty 60 minutes.

My cult classic mockumentary, “Dill Scallion” is online so I’m giving 100% of the money to St. Jude Children’s Hospital. I’ve decided to donate the LIFETIME earnings every December, so the donation will grow and grow. Thank you.

Respect The Process podcast is brought to you by Commercial Directing FIlm School and True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.

Greg Hahn, Mischief Co-founder and Chief Creative Officer, Says It All Comes Down To The Work.

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Greg Hahn is the Co-founder and Chief Creative Officer of Mischief@No Fixed Address. Just moments before this insightful and engaging chat, Adweek named Mischief “US Agency of the Year” for excellent brand-building for clients like Tubi (loved the trio of Super Bowl spots), Peet’s Coffee, Tinder and more. Adweek also called out the stellar branding of Mischief itself. Even more impressive given they opened during the pandemic. In 2022, Mischief was named Agency of the Year by Adage Magazine, Agency of the Year by Campaign US and the second most innovative agency by Fast Company. Bravo!

Previous to Mischief, Greg served as CCO of BBDO NY, the prestigious shoppe also named Agency of the Year at The One Show, ADC and The Webbys multiple times under his rule. He’s won two Emmy’s and multiple Cannes Grand Prix. You’ll love our talk.

The funny video Mischief made, that we chat about, predicting the future.

FLOW STATE
Click MAGIC MIND and use this nifty discount code JB20 and gobble it up daily with your coffee. If you follow me on Instagram you’ve seen my geniune endorsment of this mighty mind power juice.

EVENTS
My next in-person Commercial Directing Bootcamp is Saturday, January 20th, 2024. Sign up soon or miss out. Limit 12 filmmakers.

Check out my Masterclass or Commercial Directing Shadow online courses. (Note this link to the Shadow course is the one I mention in the show.) All my courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details.

How To Pitch Ad Agencies and Director’s Treatments Unmasked are now bundled together with a free filmmaker consultation call, just like my other courses. Serious about making spots? The Commercial Director Mega Bundle for serious one-on-one mentoring and career growth.

Jeannette Godoy’s hilarious romcom “Diamond In The Rough” streams on the YouTube, Tubi and more. Please support my wife filmmaker Jeannette Godoy’s romcom debut. It’s “Mean Girls” meets “Happy Gilmore” and crowds love it.

Thanks,

Jordan

This episode is 70 minutes.

My cult classic mockumentary, “Dill Scallion” is online so I’m giving 100% of the money to St. Jude Children’s Hospital. I’ve decided to donate the LIFETIME earnings every December, so the donation will grow and grow. Thank you.

Respect The Process podcast is brought to you by True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.

Undnyable Partner/Exec Creative Director Steve Williams Hacks Bland Advertising.

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Steve Williams, Undnyable Partner/Exec Creative Director, joins me in an informative and entertaining chat about making commercials soup to nuts. (We’ve shot six fun spots for Kaiser Permanente, but we’ve never been on set together due to that pesky pandemic.) We discuss running the agency from concepting and strategy to shooting the spots. We cover the importance of being nimble with the ability to scale, and how to stay in one’s lane. Great talk!

Steve is I’m an experienced and highly-awarded creative leader who believes that simple, disruptive ideas can drive brands and influence culture, no matter the medium or audience. I balance a strong point of view with a love of collaboration.

Check out the work Steve and his Undnyable Partner Justin Hooper do here. And this well-targeted ad for CMO’s:

EVENTS
LIMITED TIME ONLY! Summer Office Hours, a chance for one-on-one consultations to whip your career, spec, rough cut or mojo into high gear. Book now while spots are available.

SPEC SPOTS LIVE WORKSHOP. August 16th at 4pm live on zoom. Limit 15 filmmakers. I’ll cover everything you want to know about making a fake commercial for your reel that doesn’t look fake. Q&A following. Enrolling in course comes with free consultation to use before you shoot or during your edit. 

My next in-person Commercial Directing Bootcamp is Saturday, January 20th, 2024. Sign up soon or miss out.

Check out my Masterclass or Commercial Directing Shadow online courses. (Note this link to the Shadow course is the one I mention in the show.) All my courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details.

How To Pitch Ad Agencies and Director’s Treatments Unmasked are now bundled together with a free filmmaker consultation call, just like my other courses. Serious about making spots? The Commercial Director Mega Bundle for serious one-on-one mentoring and career growth.

Jeannette Godoy’s hilarious romcom “Diamond In The Rough” streams on the YouTube and has 72,000 views its forst week! Please support my wife filmmaker Jeannette Godoy’s romcom debut. It’s “Mean Girls” meets “Happy Gilmore” and crowds love it.

Thanks,

Jordan 

This episode is 60 minutes.

My cult classic mockumentary, “Dill Scallion” is online so I’m giving 100% of the money to St. Jude Children’s Hospital. I’ve decided to donate the LIFETIME earnings every December, so the donation will grow and grow. Thank you.

Respect The Process podcast is brought to you by True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.

Creative Director Jaime Cabrera Asks What’s The Big Idea?

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Jaime Cabrera is an award-winning Creative Director at Innocean. He’s got a wondeful book I devoured called “What’s The Big Idea? An Idispensable Guide To Becoming A Kick-Ass Creative Director.” Somehow Jaime finds time between steady gigs to host the popular podcast “Confessions of a Creatvie Director” – everywhere you pod.

Check out Jaime’s site by clicking his name and dive in! As a Commercial Director, I love the insights Jaime offers, it’s like having the answers to the quiz.

EVENTS & COURSES

So excited for our Second Annual Filmmaker Retreat in Joshua Tree. Join us Sept. 28th to Oct. 1st in the desert for a transformational experience. “Define Your Voice is our theme and you’ll emerge knowing what you want and how better to achieve it.

Check out my Masterclass or Commercial Directing Shadow online courses. (Note this link to the Shadow course is the one I mention in the show.) All my courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details.

How To Pitch Ad Agencies and Director’s Treatments Unmasked are now bundled together with a free filmmaker consultation call, just like my other courses. Serious about making spots? The Commercial Director Mega Bundle for serious one-on-one mentoring and career growth.

Amazon Prime!! Jeannette Godoy’s hilarious romcom “Diamond In The Rough” streams on the Amazon Prime! Please support my wife filmmaker Jeannette Godoy’s romcom debut. It’s “Mean Girls” meets “Happy Gilmore” and crowds love it. Here’s the trailer.

Thanks,

Jordan 

This episode is 90 minutes.

My cult classic mockumentary, “Dill Scallion” is online so I’m giving 100% of the money to St. Jude Children’s Hospital. I’ve decided to donate the LIFETIME earnings every December, so the the donation will grow and grow. Thank you.

Respect The Process podcast is brought to you by True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc. 

Bart Cleveland Launched Job Propulsion Lab To Supercharge Your Advertising Portfolio.

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After years as an award-winning creative director and agency owner, Bart Cleveland realized a need to help people succeed in the advertising industry required more than academic programs. Today, those who have used JPL are working at some of the industry’s most respected agencies. Bart is a frequent speaker at SXSW, BOLO, Ad Age’s Small Agency Conference and The One Club Creative Week. He is a contributing author for The Get a Job Worksop: How to Find Your Way to a Creative Career in Advertising and is working a second book, Build the Creative Career You’re Meant to Have. 

If you’re a Designer, Art Director, Copywriter or just looking to level up, check out JPL.

I directed this for Bart back in olden days of film, 4:3 aspect ratios and when this non-Spanish speakers directed in Spanish.

Join Jake Brady’s Patreon and you’ll get invited to our next “Ask US Anything” where he and I answer all questions. His entry level to join starts at $2/month gets you BONUS content you’ll love. Go to https://www.patreon.com/respecttheprocess and show your love for the show. Join and be a part of our monthly Private Q&A via Zoom. Patreon patrons only. 

My online Commercial Directing Masterclass celebrated one year of helping filmmakers globally and has received 100% 5 star reviews. Plus we do a free filmmaker consultation call. Check out the new Commercial Director Mega Bundle for serious mentoring and career growth. My next Bootcamp is Saturday, December 4th, 2021 in Los Angeles and 6 seats remain. Must be vaxxed.

Thanks, Jordan 

This episode is 69 minutes and is sponsored by Oso Delicious Hot Sauce, the hot sauce made by bears. Flavorseeker Fun Pak‘s ship Friday’s at 3pm. 

My cult classic mockumentary, “Dill Scallion” is online so I’m giving 100% of the money to St. Jude Children’s Hospital.

Former W+K Creatives Andrew Dickson & Aaron James Created The Masterclass For Freelancers.

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Former W+K Creatives Andrew Dickson & Aaron James launched Mt. Freelance to teach you how to thrive as a freelancer in any creative business. Especially a career in advertising. Take a dive in Lake You and visit Mt. Freelance today!

Enjoy,

Jordan

This episode is 54 minutes. Consider sharing our podcast with a friend and rating us on iTunes. Next Saturday’s Bootcamp is sold out. Sign up now for Commercial Directing Bootcamp is January 18th, 2020 in Los Angeles.

Oso Delicious gives $1 per bottle sold to MilitaryFamilies.org and it’s the only hot sauce made by bears.

How Executive Creative Director Chuck Meehan Hires Directors To Tell Better Stories.

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It’s our 300th episode! And there’s no better way to celebrate than with my good friend Executive Creative Director Chuck Meehan giving us the straight scoop on commercials and his process for selecting filmmakers. We talk about what makes a great ad, how the production process has been sped up to its detriment and much more. 

Our Chrysler Pacifica collaborations starring Kathryn Hahn remain a career high for me. 

I’m helping with a GoFundMe to get a new sustainable-fuel disaster response bus to help Veterans respond and rebuild America after hurricanes with Team Rubicon, please donate. Veterans Green Bus 2.0 is the name and the video explains more!

Thanks,

Jordan

This is just under 90 minutes of bliss. Our sponsor is Oso Delicious Hot Sauce, $1 per bottle goes to www.militaryfamilies.org to enjoy. Commercial Directing Bootcamp has 3 slots left for October 12th, 2019. 

Ad Agency Founder, Creative Strategist, Author Ryan Berman Explains “Return On Courage.”

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“Return on Courage” author/super-creative/strategist Ryan Berman returns to the podcast as the founder of Courageous, a change consultancy that develops Courage Brands® and trains companies how to operationalize courage through Courage Bootcamp.

Ryan has spent a career developing meaningful stories for household brands—like Caesars Entertainment, Major League Baseball, New Era, Subway, and UNICEF—and he believes that courage is the ultimate competitive advantage for any willing business, being or brand.

Buy his book, trust me. Be sure and check out Ryan’s Sock Problems, cool premium socks designed specifically to aid various charities.

Thanks,

Jordan

If you’re in Los Angeles June 6th, 2019 stop by Ben Brady‘s Art of Elysium Fundraiser at the Bruce Lurie Gallery, 2736 La Cienega Blvd. Proceeds go to buy supplies for the kids’ art program at the Art of Elysium Center.

This episode is a little over an hour. We talk about my Oso Delicious hot sauce, so try it out. Here’s the NoFilmSchool piece I mentioned. Enjoy!

Filmmaking, Cravability & Spit Buckets w French Butter Films Director/DP Brett Froomer & EP Ivo Knezevic.

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French Butter Films draws on the combined experience of Director/DP Brett Froomer and Executive Producer Ivo Knezevic to offer food, beverage and restaurant brands a fresh perspective on producing tabletop content, one that transforms advertising into a lifestyle experience.  Brett explains his aim is to capture ‘cravability’ in every product he shoot, and the work does just that.

This is a great chat about collaboration. Collaboration between producer and director, between agency folk and clients, and all on set. Check out this Arby’s spot we discuss, and heck all Brett’s spots on the site.

Oh, thanks to Director Ben Pluimer for the shout out in his fantastic article on NoFilmSchool.

thanks,

Jordan

This last a full hour and 48 minutes and it’s all gold. Commercial Directing Voodoo is still just $10 on Amazon and heck I don’t know how much on Audible or Kindle, but it’s there too.

Inaccurate Transcription: Respect_The_Process_277_Ivo_Knezevic__Brett_FroomerDownload