The Influences Of Pop Culture With Visionary Filmmaker Marcus Nispel.

Posted on December 17, 2015December 17, 2015 Posted in Film, UncategorizedTagged 2014 Super Bowl Commercials, ad agency, advertising, C+C Music Factory, collaboration, commercials, conference call, Creative director, directing., filmmaker, filmmaking podcast, Fugees, Marcus Nispel, respect the process, The Texas Chainsaw Massacre, treatments2 Comments

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Director Marcus Nispel is a ground-breaking filmmaker and visionary. His illustrious career includes your favorite big budget music videos, six awesome feature films and some 1200 plus commercials for every major brand. He’s work influenced my own while his philosophy towards the art and craft of commercial filmmaking inspired me long before we ever met. So you can imagine what a treat it is to sit down and chat with him on the shores of Malibu.

Check out his work at his site. Marcus has added personal notations below each spot. Here’s a new spot and a classic music video we discuss that sums up an era:

Enjoy and please leave me some feedback.

thanks,

Jordan

This episode is an hour and change. Please rate the show on iTunes and share with a filmmaking friend.

Running The Shop w Steve Chavez, Chief Creative Officer Leo Burnett Detroit.

Posted on August 13, 2015August 13, 2015 Posted in FilmTagged 2014 Super Bowl Commercials, ad agency, advertising, art direction, CCO, Chief Creative Officer, cinematography, collaboration, comedy, conference call, creative, Creative director, directing., filmmaking podcast, fuck the process, Jarts, Keegan Michael Key, Leo Burnett, Leo Burnett Detroit, respect the process, Steve Chavez, Tippy The TurtleLeave a comment

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Steve Chavez, Chief Creative Officer Leo Burnett Detroit, believes that when you focus on the work, the awards and accolades will follow. Talk about respecting the process. We chat about tighter deadlines, fully developing the idea and what he looks for in hiring a director. Oh, and so much more. I’ve shot with Steve before and got to work with him and his team earlier this year for the United Way. I’ve posted the spots below for your pleasure, starring the super-funny Keegan Michael Key of “Key & Peele” fame.

Enjoy Steve Chavez. He’s a wonderful storyteller, an experienced advertising guru, and an all-round great guy.

Thanks,

Jordan

This episode is an hour and 50 minutes and you’ll still not want it to end. Do rate us on iTunes and “like” us on Facebook please. Email me at RespectTheProcessPodcast today. And I’m still accepting candidates for my Commercial Directing Bootcamp. You owe it to yourself.

How To Do A Winning Conference Call With APR’s Ron Hacohen.

Posted on October 30, 2014 Posted in UncategorizedTagged 2014 Super Bowl Commercials, ad agency, advertising, APR, collaboration, comedy, commercials, conference call, Cost Consultant, creative, Creative director, directing., Executive Producer', filmmaking podcast, indie film, Production, respect the process, spoofLeave a comment

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Ron Hacohen taught me how to be a commercial director, back when he was my Executive Producer at HKM productions, and his Bravo Zulu. Besides being one of the funniest people I know, he’s extremely production savvy, having risen through the ranks of production to run his own shop. He’s a former President of the Association of Independent Commercial Producers’ prestigious West Coast chapter, and when it comes to production, he’s done it all.

Today, Ron is a Brand Executive Producer/Consigliere at Advertising Production Resources (APR), the fabulous consultancy that helps clients understand the advertising process.

We chat about his transition to what some in production call “The Dark Side”, and I learn it’s so much more than you think. Ron preaches transparency and collaboration, and has even shared this very podcast with clients so they better understand what we in production do.

This is part one of a lengthy conversation we had about the advertising business. It’s a must-listen for anyone breaking into the advertising business.

This episode is under an hour. Do rate us on iTunes and “like” us on Facebook pretty please.

Anchorman 2 Composer Andrew Feltenstein Plays It Straight.

Posted on October 15, 2014October 15, 2014 Posted in UncategorizedTagged 2014 Super Bowl Commercials, ad agency, Adam McKay, Anchorman, Andrew Feltenstein, Beacon Street Studios, Better Living Through Chemistry, collaboration, comedy, commercials, composer, Creative director, directing., filmmaking, Hootie, John Nau, Jourdain May, Judd Apatow, Kiafest, music, musician, parody, respect the process, Sam Rockwell, shark, Sideshow Network, spoof, The Spoils of Babylon, Will FerrellLeave a comment

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Top shelf composers, songwriters, lyricists Andrew Feltenstein & John Nau own Beacon Street Studios in Venice, California. They’re the go-to guys for any musical genre, but certainly have made a name scoring for “Funny Or Die” titans Adam McKay and Will Ferrel. Credits include “Anchorman 2”, “The Spoils of Babylon” and more.

Andrew and I chat about the process of scoring commercials, inspiration, late hours and how playing the music straight buoys the comedy.

Watch the trailer for “Casa de mi Padre”, a favorite Will Ferrell film. Buy the soundtrack today!

This episode is just over 20 minutes. Do rate us on iTunes and “like” us on Facebook pretty please.

Super Bowl Spots Reviewed.

Posted on February 3, 2014September 3, 2014 Posted in UncategorizedTagged 2014 Super Bowl Commercials, ad agency, advertising, collaboration, comedy, commercials, creative, directing., filmmaking, filmmaking podcast, respect the processLeave a comment

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Considered the Oscars© of Advertising, the Super Bowl allows our clients to strut their stuff, creatives to go big, and viewers to be entertained. For directors and agency folks, it’s a big deal. My sincere congrats to all that made it to the big game. Here are my thoughts on what we all enjoyed. Side note: Bruno Mars kicked ass, so we should all stop making fun of the lil’ fella.

Please rate us on the iTunes. I’ve also started a Facebook page, so comment.

How to shoot hidden camera Superbowl spots with Director Michael Addis.

Posted on January 30, 2014September 3, 2014 Posted in UncategorizedTagged 2014 Super Bowl Commercials, ad agency, advertising, collaboration, comedy, commercials, creative, directing., Doritos, filmmaking, filmmaking podcast, Hidden Camera, respect the processLeave a comment

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Comedy director Michael Addis is my hidden camera guru. He’s the go-to guy for successfully mining humor from an unsuspecting public. I chatted with Michael the night before his shoot for a Superbowl spot. The thrill of the unknown, shooting without a net in New York City, is what he lives for.

In this episode, we learn the terms used in hidden-camera production, how to run a clandestine shoot, and where to hide the cameras. Just how useful are GoPro’s and gimmicky eyeglass spy cameras? How does he cast the actors in on the gag?

Of course, we share stories about respecting the process. This is really valuable insight from one of my best friends.

Here’s how they invited people to the Super Bowl.

Watch this Addis-helmed hidden-camera spot for Toshiba.

Do rate us on iTunes and “like” us on Facebook pretty please.

JORDAN BRADY

Tag: 2014 Super Bowl Commercials

The Influences Of Pop Culture With Visionary Filmmaker Marcus Nispel.

Running The Shop w Steve Chavez, Chief Creative Officer Leo Burnett Detroit.

How To Do A Winning Conference Call With APR’s Ron Hacohen.

Anchorman 2 Composer Andrew Feltenstein Plays It Straight.

Super Bowl Spots Reviewed.

How to shoot hidden camera Superbowl spots with Director Michael Addis.