Trey Nelson’s Lens of Compassion: Directing for a Cause.

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Commercial director Trey Nelson shares his remarkable journey of finding purpose and intention in his work. Trey describes how a near-death experience led him to focus on creating emotionally resonant, purpose-driven content – exemplified by his impactful work with Cookies For Kids Cancer. He emphasizes the importance of cultivating a collaborative, “safe space” on set, and speaks passionately […]

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Lessons in Boldness from Steve Red, President/Co-CCO of RTO+P.

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Steve Red, Chief Creative Officer and co-founder of Red Tettemer O’Connell + Partners, gives a candid chat about creating bold, unforgettable campaigns that cut through the noise. Steve pulls back the curtain on the agency’s most iconic work—like the hilariously disruptive “Dietz Nuts” Super Bowl spot with Craig Robinson, and reveals the creative principles that

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Director Julian Acosta Blends Tradition and Innovation To Evolve His Creative Voice.

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Growing up in Bakersfield, Filmmaker Julian Acosta discovered his passion for filmmaking later in life, finding his voice through visual storytelling that connects with audiences on a human level. As a globally sought-after director, Julian has navigated the evolving landscape of the industry, embracing new tools like AI while staying true to his authentic creative

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MoinkFest: LA Gets a Taste of Family-Farmed, Ethically Raised Beef.

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MoinkFest is December 19th, 2024 in Los Angles. It is FREE. Just sign up to attend and give your honest opinions & thoughts on camera. We’re celebrating family farmers that bring ethically-raised beef, pork, chicken and lamb to your door. I want city folk to taste the quality of the meat for themselves, while learning what regenerative farming does

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Relationship-Fueled Filmmaking with Directing Duo Morgan and Nick.

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Directing duo Morgan & Nick (Morgan Bond Grisham and Nickolas Grisham) share their journey in establishing their Austin-based production company CamLock Films, the importance of relationships and reputation in the industry, their use of advanced filmmaking techniques like previz, the challenges of self-promotion on social media, and their recent creative projects. They also touch on passion for personal

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Gratitude On This Day of Thanks.

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Happy Thanksgiving! Just me rambling for 13 minutes about how much I appreciate everyone for listening and engaging over the years. Also so grateful for you, my whole team and just to be a working commercial director. And of course, without my family what is the point? #familyfirst Congrats to filmmaker Kat Raphael is the

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Florence EP Ned Brown on Mentorship, Creativity and Supporting Directorial Talent.

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Florence Managing Director and Executive Producer Ned Brown has been a key figure in the commercial production world for as long as I’ve been in the business. He’s a savvy EP and generous with his knowledge, continuing to help to guide the careers of many talented directors. Ned and I discuss the evolution of the industry, the

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Marc Schölermann Shares His Commercial Directing Secrets In His New Book: “Directing Commercials.”

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Veteran commercial directors Marc Scholermann shares his many insights on navigating the industry, building a diverse portfolio, collaborating with agencies, and the importance of maintaining strong client relationships. Wow, there’s a wealth of practical advice for both aspiring and seasoned commercial directors looking to elevate their craft and grow their careers. Marc’s new book, “Directing Commercials:

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Insider Insights from Media Fixer Michael Pierce.

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A real pleasure sitting down with industry veteran Michael Pierce for a captivativing conversation and I was eager to learn more about Michael’s unique role as a “media fixer.” What struck me most was his ability to evolve from a creative freelancer to a strategic media connector, leveraging his extensive network and deep industry knowledge. Michael has over

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From Documentaries & Narratives to Commercials: The Creative Journey of Filmmaker Jessica Sanders.

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Jessica Altina Lee Sanders’s martial arts action comedy short “THE COCKTAIL PARTY” exploring female empowerment, premiered at the 2021 Tribeca Film Festival and won numerous international festival awards. The action packed, playful film tells the story of a cocktail party that turns into an unexpected martial arts action film. Do yourself a favor and watch her Sundance

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