Four Filmmaking Phenomena With Cinematographer Julian Whatley.

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Cinematographer Julian Whatley proudly proclaims he’s never had a bad day at work. He loves filmmaking and attacks every gig with 100% of his heart and soul. Coming up through the ranks of the camera department, learning from masters like Bob Richardson, John Toll and Harris Savides, he carries on the discipline and artistry he […]

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Senior Art Director Laura Gels Is All About The Details.

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What’s comforting about filming with Laura Gels, Senior Art Director at Northlich, is having her gives me a second pair of eyes, scrutinizing the details in order to make the work great. She lives with each project for a year, so she wants it right. Respect. We’ve collaborated on three spots, and she’s a director’s

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What The Creative Director Does With Group Creative Director Kerry Broderick.

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Group Creative Director Kerry Broderick shares with us the joy she gets by teaming up a great art director with a talented copywriter. She leads the creative team at the Northlich Agency, who birthed my beloved Scooter The Neutered Cat for GiveThemTen.org and the caring folks of the wonderful Joanie Bernard Foundation. This is the

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From “Two And A Half Men” to “Scooter The Neutered Cat” with Sr. Copywriter Terry Dillon.

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The immensely creative folks at the Northlich ad agency birthed one of the most fun, silly and effective campaigns I’ve been blessed to shoot. Yes, Scooter The Neutered Cat and GiveThemTen.org – from the caring folks of the wonderful Joanie Bernard Foundation. Over the next three episodes you’ll meet the creatives that spawned these spirited

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Mos Def, Marvin Gaye and Amerigo Gazaway Bring The Funk To Apple.

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Hip Hop impresario Amerigo Gazaway is one of my favorite music producers. He reworks samples and records so that his songs transcend both original recordings. Furthermore, an Amerigo Gazaway albums tell a story, like LP’s did back in the vinyl days. Moreover, it’s his love for his source material and his authenticity that resinates with

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Comedian Turned Documentary Filmmaker Jennifer Rawlings.

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I’ve known Jennifer Rawlings since our days playing the comedy clubs around Los Angeles in the 80’s. She always captivated the crowd with her funny perspective, so I’m not surprised she’s become an accomplished filmmaker. It’s her unusual journey that surprises me. “Forgotten Voices: Woman in Bosnia” is her first film, and a must see.

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Email Me Your Questions & Feedback.

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Thank you to all that participated in my “Confessions of a Commercial Filmmaker” this week. I literally just landed after a snowy week in Ohio, visiting cool ad agencies and Lightborne, the company behind Katy Perry’s Super Bowl Halftime extravaganza. This episode is my shout out to you, and a cry for help. Send me

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Chief Creative Officer Ryan Berman Claims Content Is King And Context Is Queen.

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After I interviewed Ryan Berman, I found his blog post called “Comedy on a Commercial Production.” I agree with most everything he says, which probably explains why we’re friends and have shot together a bunch. Ryan is Founder and Chief Creative Officer of i.d.e.a., a great advertising agency in San Diego. We chat about creating

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What The Gaffer Does With Pat Grosswendt.

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Veteran Gaffer Pat Grosswendt has taught me so much about lighting during the dozens of commercials we’ve made together. (Click his name for credits from “Cabin Boy” to “Gosford Park” to “It’s Always Sunny in Philadelphia”) Have a listen and you’ll learn the history, the mindset and key technical aspects of being the one on

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How To Define Your Creative Space With Spot Director Kevin Donovan.

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I met Director Kevin Donovan at a Christmas party and we hit it off. A former agency creative, Kevin learned so much on set, working with great directors like Mark Story and the incomparable Joe Pytka. He’s learned to create a space for himself to deliver the best work, and we discuss balancing serving the

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