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My view of rates as a filmmaker may be unorthodox, but it sure keeps me sane and humble. I see it as shooting for free, and the big payday is for all the prep, production details and post. It’s a healthy attitude that treasures the shoot day as a reward. Filmmakers are already signing up […]
How I View My Rate As A Filmmaker. Read More »
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Both a Creative Director and prolific Copywriter, Jon Shore and I have worked on and off for over a decade, cranking out dozens of comedy spots. After 25 years at one shoppe, Jon headed out on his own and never looked back. Visit jonshorecreative.com for his work. We chat about collaborating, getting the most out
Rise Of The Freelance Creative Director With CD Jon Shore. Read More »
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Scott Friedland is President and CEO of Imagine One Mobile, a marketing/advertising agency that helps marketers and brands increase sales and secure higher Returns On Ad Spend (ROAS) – across all platforms, devices and screens. Oh, this episode is plum full of acronyms, so hold on tight. Scott and I go back to when he
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When your film is done and before it hits TV, cable or Netflix, your baby must pass the test of Quality Control. My guest is the delightful Britta Meleson-Bordeaux, rated one of the Top 10 Master Quality Controllers in Los Angeles. She breaks down the process and offers invaluable advice for mastering your project. The
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Asking advertising creatives and fellow directors about the Super Bowl 50 spots is fun, but this year, I had a thirst for what real Americans thought. So I flew to Kitty’s Sports Grill in Cincinnati, Ohio just to see how Americans react to the show within the show. I loved seeing the work of so
How Mid-Americans React To Super Bowl 50 Commercials, Live From Kitty’s Sports Bar. Read More »
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This episode is just me explaining how I shoot various tests to help land big gigs. It certainly helped with my current batch of spots with Saatchi & Saatchi, who are some of the coolest and most creative folks in the business. These tests, which filmmakers have done for years, not only help win the
Adapt Or Die: Why Filmmakers Need To Shoot Tests. Read More »
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Donny Bailey has been the stunt driver on all your favorite action films, “Mad Max: Fury Road”, “The Dark Knight Rises”, and “Captain America: Civil War” …and I was privileged to shoot my Buick spots with him. In fact, it’s all the same to Donnie, for he approaches the work on a shot by shot
What A Stunt Driver Does With Stunt Driver Donnie Bailey. Read More »
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Thank you Ryan Kunkleman for explaining the mysterious role of the D.I.T. to me! The Digital Imagining Technician has become a critical member of the filmmaking team since the digital revolution. Ryan is one of the best, having done feature films, television and commercials. Can you say “Captain America: Civil War”? He not only tells
What A Digital Imaging Technician Does With D.I.T. Ryan Kunkleman. Read More »
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Ric Cantor is a director and writer of commercials, television and film. We met on a lark at a Directors Guild Of America conference, and I loved his work and wit so I’m very happy he’s on the show. We discuss Steven Seagal, the contractual and creative differences between directing spots in England versus the
How To Be A Successful Comedy Director With Comedy Director Ric Cantor. Read More »
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This is part two with Director Marcus Nispel, the innovative filmmaker of commercials, music videos and film. His work and work ethic have both inspired me since starting in commercials, including his famous manifesto, which we discuss. Marcus expresses the joy he still gets from solving problems, be they in the script or in a challenging
Problem Solving And Manifestos, Part Two With Director Marcus Nispel. Read More »
