How Director Jeremy Warshaw Gets Real People To Reveal Themselves In His Commercials.

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Commercial director Jeremy Warshaw has an uncanny ability to read people and get them to reveal themselves in ways that are surprising and deeply moving. It is Jeremy’s quality of empathy that is at the root of the trust between subject and interviewer. This is one of my favorite podcasts, because I learned so much about directing […]

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How I Communicate On Scouts Plus Our New Filmmakers’ Sunday Mixer.

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While scouting or showing the agency my location selects, I’ve been using my iPad Pro and poorly drawn stick figures to effectively communicate. What are your tricks and treats? Our first ever Filmmakers’ Sunday Mixer will be January 19th from 10am to Noon, we’re gonna talk all things practical pitch, prep, production and post… and hold a

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How To Ensure A Smooth Commercial Shoot With Producer Margaret Knight.

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Margaret Knight was my line producer this summer on a shoot for The Joint Chiropractic, and things could not have gone better. She came highly recommended and plugged me into her stellar crew of local filmmakers. She’s produced literally hundreds of commercials. Margaret and I talk about safety, prep, efficiency in filmmaking, beating the heat

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How To Run A Successful Seed & Spark Campaign With Indie Filmmaker Alrik Bursell.

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Filmmaker Alrik Bursell has a fun Seed & Spark campaign running for this indie feature, “The Alternate” and he’s almost funded! Alrik also hosts a fantastic podcast called, Making Movies Is Hard. We talk about some best practices and why he chose Seed & Spark over GoFundMe, Kickstarter and the like. Alrik is a big believer in casting

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GSD&M Group Creative Director Bill Bayne Gets Spiritual About Creating Great Work.

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I was fortunate to shoot with GSD&M Group Creative Director Bill Bayne & his partner, GCD Bill Marceau, for two Hilton brands this summer. Which meant free, yummy breakfast every morning, lobby happy hours, and great creative concepts. We sat down the day after our shoot to talk about how the agency collaborates within its walls, what

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Director’s Treatments: Blessing or Curse?

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Just me babbling after belting out three treatments for three different projects. Yes, I am fortunate to have such opportunities. But I often wonder why the skill set of making a glossy PDF is needed. I do like that the process of writing forces me to be economical with the storytelling. What do you think?

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Former W+K Creatives Andrew Dickson & Aaron James Created The Masterclass For Freelancers.

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Former W+K Creatives Andrew Dickson & Aaron James launched Mt. Freelance to teach you how to thrive as a freelancer in any creative business. Especially a career in advertising. Take a dive in Lake You and visit Mt. Freelance today! Enjoy, Jordan This episode is 54 minutes. Consider sharing our podcast with a friend and rating us on

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Music Videos, Commercials And Branded Content Keep Gregory JM Kasunich Busy.

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Gregory JM Kasunich is an award winning filmmaker and commercial director, helming campaigns and short form content, for brands such as Disney, Lucasfilm, General Mills, DirectTV, Mattel, iHeartRadio and wait for it… Taylor Swift. I had a hard time choosing what to post, but love this so much: Sophie Strauss | Dog Fight from Gregory

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Why Your 1st AD Is A Wizard With Larry Niemi.

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Larry Niemi was my 1st Assistant Director on fun shoot over the summer. The challenges were time and money, as usual. It was also 110 degrees fahrenheit and we shot outside all day. Larry breaks down the 1st AD’s allegiance to the Director and Producer and how he is the gatekeeper of safety. Thanks, Jordan This

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Will Chau, Global Creative Director At Whole Foods Market, Encourages Filmmakers To Shoot Stories By Any Means Possible.

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Will Chau is the Global Creative Director at Whole Foods Market, where he oversees the creative output on all brand communications and design. Previously, he was a Creative Director at GSD&M, in Austin. Here’s one of a ton of fun spots they’ve done recently: Will and RTP alumni Chuck Meehan gave me my first extended commercial campaign

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