The Untold Story Behind My Commercial Directing Shadow Course.

For my final project in this intense, alt-MBA course though Section4, I decided to just share the story behind making my newest course, launched while taking this class. Commercial Directing Shadow is unique in that it puts you by my side, a Behind-The-Scenes on steroids. I explain what I’m doing and why I do it, […]

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Filmmaker Robert Boocheck Directs Commercials Both Charming & Subversive.

Filmmaker Robert Boocheck has directed hundreds of commercials for brands such as Google, Samsung, Geico, Toyota, and Ray Ban. His spots have earned Clios, One Shows, Addys, and a bunch of other oddly named awards. His short films have been shown at major festivals including Telluride, Toronto International Film Festival, and Fantastic Fest. You’ll love

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Director/DP Matt Uhry Directs Cats Better Than Me.

Director/DP Matt Uhry joins me in a a deep dive into filmmaker archetypes and processes. Spoiler art: he gets a call from Paris about a job directing cats in Spain during this call.  Matt has directed campaigns for Sony, Lenovo, Nikon, Nokia, Intel, Ford and Honda. His commercial work for Kelloggโ€™s, Gap, and Bacardi has

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Meet Me At Void Studios April 30th in LA.

This is 9 minutes of me rambling about being obsessed with every job more than anyone else. I’ll be at the launch party forย Void Studios, April 30th at 4pm. Join me as I celebrate this new studio space. I’m giving away some Voodoo books, my Masterclass, and answering any filmmaking questions y’all have. And Void

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Filmmaker Ben Consoli Loves Being a Commercial Director As Much As I Do.

As Director and Creative Director of BC Media Productions, Ben Consoli has produced award-winning commercials and videos for Amazon, Nestle, Panera and Honda, to name a few. As host of the Go Creative Show podcast, Ben has interviewed over 200 of the top filmmakers in the world. With the Go Creative Show podcast, Ben entertains and educates an audience of fellow filmmakers

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The Joys Of Directing In-House with Creative Director John Pedersen.

Creative Directorย John Pedersenย is a talented Director/Producer who spent his last few years in-house as a creative Swiss Army Knife for Scheels sporting goods mega stores. I’veย consultedย with John and his team over the last few years on both creative and logistics. His spot calledย “Kid Coach”ย was made specifically for the Super Bowl in Scheels country and it

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McCann Detroit Executive Producer Hafeez Saheed Offers Sage Advice For Commercial Filmmakers.

In 2021, Hafeez Saheed joined McCann Detroit to oversee production on the prestigious General Motors and Shoe Carnival accounts. We bumped into each other while Hafeez was in post for GM’s Dr. Evil EV Super Bowl spot with my pal Co-CCO Chuck Meehan. So Hafeez adds Mike Meyers to a celebrity list that includes Beyoncรฉ, SpongeBob and

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How Commercial Directors Can Get The Most Out of Working w Their Team, Part One w Line Producer Shannon Bowen.

Shannon Lee Bowen is a LA native and proud fourth-generation filmmaker. She started out in reality tv, but once she saw the light of producing live-action branded content, she never looked back. Shannon specializes in commercials, promos and still campaigns.. from Geico, Dove, Papa Johns and too many to list. Here’s a recent Amazon Fashion spot

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Writer, Producer, Director Sean McCarthy Is Living His Dream.

Sean McCarthyย was born in Hong Kong and grew up in San Jose, California. He saw his first film at the age of three and knew he had found his lifeโ€™s calling. By the time he reached high school he had written and directed over 50 short films, even appearing in front of the camera at

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Paus.tv Founder & CEO Rishi Kapoor Offers A New Platform for Filmmakers.

Paus.tv Founder and CEO Rishi Kapoor promises a new curated film launhced daily. And he’s getting you paid. It’s a way for your fans to support you with virtual tipping, live events and yes, those shiny NFTs. Have a listen and he explains the NFT play here. Oh, I plan to have a film up soon! Check out the new Commercial

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