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Troy Hitch, the Global Chief Creative Officer at Omnicom/RAPP. As a leader at the forefront of shaping the future of advertising, Troy’s insights into the art and science of RAPP’s precision marketing techniques were nothing short of fascinating. Troy shared his concept of “a million little big ideas” – the challenge of creating personalized, emotionally engaging experiences that go beyond just transaction-driven content. His passion for finding the “grand unification theory” that ties together big brand ideas and hyper-targeted, data-driven campaigns was palpable. If you want a glimpse into the future from one of the industry’s top creative minds, buckle up for an eye-opening conversation with Troy.

Enjoy this tongue-firmly-in-cheek video Troy made years back, proving he is indeed a soothsayer.

FILMMAKER RETREAT JOSHUA TREE ’25
Thursday, September 25th – Sunday, September 28th, 2025. Limit 15 Filmmakers. This will be our 4th year and it’s so special, I’d prefer to jump on the phone with you and tell you more. Every year since our first, filmmakers have come back. Pretty much says it all. SIGN UP!

ONLINE FILMMAKING COURSES – DIRECT WITH CONFIDENCE
Each of my online courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details. Want to level up your commercial directing game?

MAGIC MIND – MY MENTAL PERFORMANCE EXILIR
Save hugely on Magic Mind by using https://www.magicmind.com/BRADY20—This link is the way. BRADY20 is the code.

Thanks,

Jordan

My cult classic mockumentary, “Dill Scallion” is online so I’m giving 100% of the money to St. Jude Children’s Hospital. I’ve decided to donate the LIFETIME earnings every December, so the donation will grow and grow annually. Thank you.

“Respect The Process” podcast is brought to you by Commercial Directing FIlm School and True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.