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Iconic commercial director Tom Kuntz kicks off Season Two. Over the course of his illustrious career, Tom has pushed creative boundaries with award-winning campaigns for Skittles, Old Spice, Tubi, Apple, Ikea, Bacardi, more Apple, Pringles with the guys hand stuck in the can… and so many more. He’s won every award in advertising, including two Gold Lions at Cannes Lions for his Skittles “Beard”, a Gold Lion for the iconic Old Spice commercial starring Isaiah Mustafa and consistently tops those Super Bowl polls.
We discusses his boundary-pushing approach to storytelling and how he constantly challenges his own creative process. Tom shares insights into working with actors to find the funny and taking risks to subvert expectations. He also reflects on pivotal moments in his career like directing Old Spice commercial and making an ambitious stop-motion Action Man spot. We go deep on stuff. You’ll love it.
This is Part One of my fascinating chat, and provides a retrospective look at Kuntz’s success in the industry through his lens of constantly reinventing and evolving his work.
Check out Tom’s work here and well as on his site here. The specific Kuntz’ spots we talk about:
Thanks to our editor Jake Brady Jake is available to edit your podcast, we could not do the show without him and love this guy behind words. Check out his Podcast Wax.
FLOW STATE
All of January 2024, try Magic Mind for FREE with this link and code JB20.
Click MAGIC MIND and use this nifty discount code JB20 and gobble it up daily with your coffee. If you follow me on Instagram you’ve seen my geniune endorsment of this mighty mind power juice.
EVENTS
Our 3rd annual Filmmaker Retreat Joshua Tree is Thursday, September 26th – Sunday, September 29th, 2024. I always use the word “transformational” in describing the past two years – because our tribe of like-minded filmmakers express that the retreat truly changed their lives. Both professionally and personally. Reserve your spot before the end of the year to take advantage of that last minute 2023 write-off. Limit 20 Filmmakers.
My next in-person Commercial Directing Bootcamp is Saturday, January 20th, 2024 is SOLD OUT. DM if you’re interested. Next Bootcamp is April 27th, 2024. Limit 12 Filmmakers.
Check out my Masterclass or Commercial Directing Shadow online courses. (Note this link to the Shadow course is the one I mention in the show.) All my courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details.
How To Pitch Ad Agencies and Director’s Treatments Unmasked are now bundled together with a free filmmaker consultation call, just like my other courses. Serious about making spots? The Commercial Director Mega Bundle for serious one-on-one mentoring and career growth.
Jeannette Godoy’s hilarious romcom “Diamond In The Rough” streams on the YouTube, Tubi and more. Please support my wife filmmaker Jeannette Godoy’s romcom debut. It’s “Mean Girls” meets “Happy Gilmore” and crowds love it.
Thanks,
Jordan
This episode is 93 minutes.
My cult classic mockumentary, “Dill Scallion” is online so I’m giving 100% of the money to St. Jude Children’s Hospital. I’ve decided to donate the LIFETIME earnings every December, so the donation will grow and grow. Thank you.
Respect The Process podcast is brought to you by True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.