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Filmmaker Andrea Nordgren went to Brand Storytelling at Sundance 2026 wanting to direct something in the vertical space. She landed her first vertical series, a SAG romance thriller, after she cast a local actress in a commercial and that actress later invited her to direct. On set she made her shot list on the day, blocked four actors in a 9:16 frame in one kitchen, and shot on a Sony FX3 with the camera flipped and no first AC to pull focus. She also kept continuity while one home stood in for several different ones.We also chat about how brands like Crocs and Procter & Gamble are experimenting with vertical video, and I talk about my own vertical series, House of K. We cover Andrea’s path from substance abuse counseling to commercial director, and the human trafficking awareness spot she wrote and directed. We talk about why a director’s voice comes from their body of work and their reputation, and why generosity beats gatekeeping. Andrea closes with what “respect the process” means to her: trust it, and never skip the prep.
BOOTCAMP is Saturday, December 5th. Charlotte, NC. Includes 30 minute onbaording call and free 30 minute follow up creative consultation call. Limit 10.
POSH DUO
The original 2-in-1 styling wax stick. I use Posh Duo to keep my hair fly and my beard on point. Free shipping for RTP listeners. Get the Posh look. A portion of the proceeds from every stick sold goes to Wigs For Kids. Free shipping.
ONLINE FILMMAKING COURSES – DIRECT WITH CONFIDENCE
Each of my online courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details. Want to level up your commercial directing game? Use code “virtual” to take $50 off!
MAGIC MIND – MY MENTAL PERFORMANCE ELIXIR
Save hugely on Magic Mind with this link. — This link is the way.
Thanks,
Jordan
My cult classic mockumentary, “Dill Scallion” is online so I’m giving 100% of the money to St. Jude Children’s Hospital. I’ve decided to donate the LIFETIME earnings every December, so the donation will grow and grow annually. Thank you.
“Respect The Process” podcast is brought to you by Commercial Directing FIlm School and True Gent, aka True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.