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His spots are meticulously executed, while his music videos are wonderfully bizarre. Director Keith Schofield won the prestigious Gold Lion at Cannes and helped define “viral video”. I love that he posts his treatments on his website for all to see, which indirectly influenced me to start this podcast. Hear why… Oh yeah. I need the ratings on iTunes please.

I watched his career incubate in the back room of the production company where we worked together, while no one was watching. Well, he sure has hatched. Bravo, Keith. Bravo.