Film

PJ Pereira Is Redefining Creativity: Exploring the Transformative Power of AI in Advertising.

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My esteemed guest is PJ Pereira, a true creative pioneer at the intersection of advertising, storytelling, and artificial intelligence. Co-Founder of Silverside AI (as well as Pereira O’Dell, he has led groundbreaking AI-driven campaigns, see: Coca Cola’s ai made “Holidays Are Coming”) that push the boundaries of modern marketing. A thought leader in the industry, PJ explores […]

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Crafting Captivating Director’s Treatments with Charles Barclay of Hollywood Secret Service.

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A pleasure to chat with Charles Barclay, the founder of Hollywood Secret Service. He’s a master of director’s treatments and more. Check out my rant in an article about treatments in Little Black Book. COMMERCIAL DIRECTING BOOTCAMP 04.05.2025Filmmakers learn how to win jobs and craft better work that leads to more opportunities. Agency creatives will learn how the flow goes

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Embracing Your Creative Journey: My Reflections on Passion and Perseverance.

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Late night, in my trailer/studio, “Breezy,” we call her, I can’t help but reflect on the journey that has brought me here. From my early days watching Steve Martin on SNL to the evolution of my own creative path, the pursuit of artistry has been a constant companion. This is just me, share insights on

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The Sawtooth Saga Continues: Chris Salters Part II

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Chris Salters, editor and founder of Sawtooth, tells us the importance of using the right tool for the right job in filmmaking. Whether it’s LED walls, green screens, or AI-powered tools, the key is understanding the limitations and challenges of each technology and using them responsibly to achieve the desired creative outcome. It’s about leveraging technology

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Launching Sawtooth: How Editor Chris Salters is Redefining the Post-Production Landscape.

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Editor Chris Salters launched Sawtooth, his own freelance-driven editorial house. Chris and I talk about how he’s providing an all-in-one post solution for agencies and brands. We unpack the evolving role of AI in post-production, and we dive into his work in spots obviously. I love his work on the Pinocchio documentary by Guillermo del Toro, where managing massive

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Make Your Passion Project Now With Filmmaker Michael Patrick Jann.

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Writer/Director/Producer Micheal Patrick Jann (“Drop Dead Gorgeous”, “The State”, “The Good Doctor”) and I are holding a live webinar called “Make Your Passion Project Now” on Feb. 18th. 6pm Pacific. Live with a spirited Q&A and VIP pop ins. Sign up here. 100% of the ticket sales go to Red Cross LA to help the

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Micro Steps to Macro Progress: Tiny Assignments for Filmmakers.

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Welcome our newest sponsor: Spot School – the best commercial directing courses on the planet. Thanks to all that have supported the victims of these horrific LA fires. My family is safe, but countless friends and colleagues have lost their homes. We’re doing a fund-raising webcast called Make Your Passsion Project Now with filmmaker Michael Patrick Jann (Award-Winning Writer/Director/Producer

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Omnicom/RAPP Global CCO Troy Hitch’s Million Little Big Ideas.

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Troy Hitch, the Global Chief Creative Officer at Omnicom/RAPP. As a leader at the forefront of shaping the future of advertising, Troy’s insights into the art and science of RAPP’s precision marketing techniques were nothing short of fascinating. Troy shared his concept of “a million little big ideas” – the challenge of creating personalized, emotionally

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Commercial Director Cassandra Brooksbank’s Explosive Approach to Action Comedy.

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Director Cassandra Brooksbank is a rising star in the commercial directing world – she has a style that’s all her own – a high-energy blend of action, comedy, and pure, unadulterated chaos. When I sat down with Cassandra, I truly understood the magic she brings to the table. There’s a fearlessness and creativity to her work that’s

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Producer Director Daniel Brea Urges Us to Delegate, Elevate, Dominate Filmmaking.

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When Producer-Director Daniel Brea‘s unassuming yet impactful Instagram ads for his Dream Rach Media started popping up in my feed, I knew I had to get him on the show. His message of delegating, building a team, and not trying to be a one-man band really resonated with me – it’s a philosophy I’ve long

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