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You Be Creative And Get Help Running Your Business With Joel Pilger.

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Production veteran Joel Pilger helps directors, artists and such focus on the creative side of things, while he and his team at RevThink help you run the business side of things. We chat about his company and his mission to take the pain out of running your own company. Cuz when you hit a certain […]

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What The Executive Producer Does In Commercial Production With EP Mark Androw.

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My guest is the charming Mark Androw, Executive Producer of STORY, a long-thriving production company he owns. Mark has dominated the spot business for many years, and he passionately explains just what an Executive Producer does. The EP, in tv commercial parlance, is the life-blood of the commercial production company. He/she develops the directorial roster,

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The Medium Serves Your Message.

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I’m fresh off my stand-up comedy tour of the Middle East. We performed for the troops in Kuwait, Afghanistan and the Kingdom of Bahrain. Crazy times with four hilarious comedians that I now call my brothers. I also shot a documentary by myself whilest on this tour. And sure, I could have taken an Alexa

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A New Branded Comedy Boutique Called “Yes Brand” with Hersh Rephun.

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Comedian, copywriter, marketer Hersh Rephun explains how he’s carved a niche making the funny for challenger brands. His new shop is called “Yes Brand” and they’ve just launched with a piece of branded content for Manatawny Still Works that stars Hersh himself. We chat about creativity, synchronicity, quote Paul Newman and discuss everything under the

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How I View My Rate As A Filmmaker.

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My view of rates as a filmmaker may be unorthodox, but it sure keeps me sane and humble. I see it as shooting for free, and the big payday is for all the prep, production details and post. It’s a healthy attitude that treasures the shoot day as a reward. Filmmakers are already signing up

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Rise Of The Freelance Creative Director With CD Jon Shore.

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Both a Creative Director and prolific Copywriter, Jon Shore and I have worked on and off for over a decade, cranking out dozens of comedy spots. After 25 years at one shoppe, Jon headed out on his own and never looked back. Visit jonshorecreative.com for his work. We chat about collaborating, getting the most out

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What Commercial Directors Should Know About Their Client With Imagine One Mobile CEO Scott Friedland.

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Scott Friedland is President and CEO of Imagine One Mobile, a marketing/advertising agency that helps marketers and brands increase sales and secure higher Returns On Ad Spend (ROAS) – across all platforms, devices and screens. Oh, this episode is plum full of acronyms, so hold on tight. Scott and I go back to when he

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Film & TV Quality Control Demystified With Master Quality Controller Britta Meleson-Bordeaux.

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When your film is done and before it hits TV, cable or Netflix, your baby must pass the test of Quality Control. My guest is the delightful Britta Meleson-Bordeaux, rated one of the Top 10 Master Quality Controllers in Los Angeles. She breaks down the process and offers invaluable advice for mastering your project. The

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How Mid-Americans React To Super Bowl 50 Commercials, Live From Kitty’s Sports Bar.

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Asking advertising creatives and fellow directors about the Super Bowl 50 spots is fun, but this year, I had a thirst for what real Americans thought. So I flew to Kitty’s Sports Grill in Cincinnati, Ohio just to see how Americans react to the show within the show. I loved seeing the work of so

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Adapt Or Die: Why Filmmakers Need To Shoot Tests.

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This episode is just me explaining how I shoot various tests to help land big gigs. It certainly helped with my current batch of spots with Saatchi & Saatchi, who are some of the coolest and most creative folks in the business. These tests, which filmmakers have done for years, not only help win the

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