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GSD&M Group Creative Director Bill Bayne Gets Spiritual About Creating Great Work.

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I was fortunate to shoot withย GSD&Mย Group Creative Director Bill Bayne & his partner, GCD Bill Marceau, for two Hilton brands this summer. Which meant free, yummy breakfast every morning, lobby happy hours, and great creative concepts. We sat down the day after our shoot to talk about how the agency collaborates within its walls, what […]

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Director’s Treatments: Blessing or Curse?

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Just me babbling after belting out three treatments for three different projects. Yes, I am fortunate to have such opportunities. But I often wonder why the skill set of making a glossy PDF is needed. I do like that the process of writing forces me to be economical with the storytelling. What do you think?

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Former W+K Creatives Andrew Dickson & Aaron James Created The Masterclass For Freelancers.

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Former W+K Creatives Andrew Dickson & Aaron James launched Mt. Freelance to teach you how to thrive as a freelancer in any creative business. Especially a career in advertising. Take a dive in Lake You and visit Mt. Freelance today! Enjoy, Jordan This episode is 54 minutes. Consider sharing our podcast with a friend and rating us on

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Music Videos, Commercials And Branded Content Keep Gregory JM Kasunich Busy.

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Gregory JM Kasunich is an award winning filmmaker and commercial director, helming campaigns and short form content, for brands such as Disney, Lucasfilm, General Mills, DirectTV, Mattel, iHeartRadio and wait for it… Taylor Swift. I had a hard time choosing what to post, but love this so much: Sophie Strauss | Dog Fight from Gregory

Music Videos, Commercials And Branded Content Keep Gregory JM Kasunich Busy. Read More ยป

Why Your 1st AD Is A Wizard With Larry Niemi.

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Larry Niemi was my 1st Assistant Director on fun shoot over the summer. The challenges were time and money, as usual. It was also 110 degrees fahrenheit and we shot outside all day. Larry breaks down the 1st AD’s allegiance to the Director and Producer and how he is the gatekeeper of safety. Thanks, Jordan This

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Will Chau, Global Creative Director At Whole Foods Market, Encourages Filmmakers To Shoot Stories By Any Means Possible.

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Will Chauย is the Global Creative Director atย Whole Foods Market, where he oversees the creative output on all brand communications and design. Previously, he was a Creative Director at GSD&M, in Austin. Here’s one of a ton of fun spots they’ve done recently: Will and RTP alumni Chuck Meehan gave me my first extended commercial campaign

Will Chau, Global Creative Director At Whole Foods Market, Encourages Filmmakers To Shoot Stories By Any Means Possible. Read More ยป

How Executive Creative Director Chuck Meehan Hires Directors To Tell Better Stories.

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It’s our 300th episode! And there’s no better way to celebrate than with my good friend Executive Creative Director Chuck Meehan giving us the straight scoop on commercials and his process for selecting filmmakers. We talk about what makes a great ad, how the production process has been sped up to its detriment and much more.  Our

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For “Siren” Co-Executive Producer/Director Joe Menendez It Starts With Having A Point Of View.

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Filmmaker Joe Menendez has directed over 150 hours of television and 8 films to date. Joe has filmmaking in his DNA, which is evident in our two hour chat. “Siren” is a fast-paced show, a shooting challenge for any filmmaker, so we dive deep into what it takes to master an episode. This quote says it all:

For “Siren” Co-Executive Producer/Director Joe Menendez It Starts With Having A Point Of View. Read More ยป

Passion And Rapport Keep Commercial Clients Coming Back to Filmmaker Chris Smith.

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Commercial Directorย Chris Smithย ofย Sugar Filmsย is a veteran spot helmer swimming in repeat business. Chris attributes that to his rapport with agency and clients, combined with his passion for the art & craft of making spots. We talk about treatments, Austin and the new age of authenticity.ย  Check out his spots at Sugar while you listen.  Thanks, Jordan

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Director Joe Harris Is Thriving In The Texas Film & Advertising Community.

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Commercial helmer Joe Harris of Side Chops in Dallas, Texas directs, shoots and edits, which keeps him very busy. But as his projects have grow in scale and scope, he’s finds himself focusing on the directing and collaborating with his cadre of fellow filmmakers. I always find this fascinating transition and Joe shares his lessons with us.

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