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Director-Photographer Natasha Lee Delivers Distinct Imagery for Clients and Dismantles Asian American Stereotypes in her short film.

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Natasha Lee is one of my favorite photographers and I love watching her directorial career take off, bringing her refined aesthetic to film. Natasha is a Malaysian-Chinese Travel, Lifestyle & Hospitality Photographer & Director whose visuals evoke a sense of presence, of the fleeting moments that make an experience memorable. Her imagery is steeped in a sense of […]

Director-Photographer Natasha Lee Delivers Distinct Imagery for Clients and Dismantles Asian American Stereotypes in her short film. Read More »

Commercial Director Kevin O’Brien Talks Unreal Engine And More.

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Filmmaker Kevin O’Brien has been making spots for a decade and is quick to embrace new tools if they serve his story. He generously gave me insights when I was in prep. He’s also got a feature film “At The End of The Day” for you all here on iTunes. And here is it for free. Enjoy

Commercial Director Kevin O’Brien Talks Unreal Engine And More. Read More »

The Untold Story Behind My Commercial Directing Shadow Course.

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For my final project in this intense, alt-MBA course though Section4, I decided to just share the story behind making my newest course, launched while taking this class. Commercial Directing Shadow is unique in that it puts you by my side, a Behind-The-Scenes on steroids. I explain what I’m doing and why I do it,

The Untold Story Behind My Commercial Directing Shadow Course. Read More »

Filmmaker Robert Boocheck Directs Commercials Both Charming & Subversive.

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Filmmaker Robert Boocheck has directed hundreds of commercials for brands such as Google, Samsung, Geico, Toyota, and Ray Ban. His spots have earned Clios, One Shows, Addys, and a bunch of other oddly named awards. His short films have been shown at major festivals including Telluride, Toronto International Film Festival, and Fantastic Fest. You’ll love

Filmmaker Robert Boocheck Directs Commercials Both Charming & Subversive. Read More »

Director/DP Matt Uhry Directs Cats Better Than Me.

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Director/DP Matt Uhry joins me in a a deep dive into filmmaker archetypes and processes. Spoiler art: he gets a call from Paris about a job directing cats in Spain during this call.  Matt has directed campaigns for Sony, Lenovo, Nikon, Nokia, Intel, Ford and Honda. His commercial work for Kellogg’s, Gap, and Bacardi has

Director/DP Matt Uhry Directs Cats Better Than Me. Read More »

Meet Me At Void Studios April 30th in LA.

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This is 9 minutes of me rambling about being obsessed with every job more than anyone else. I’ll be at the launch party for Void Studios, April 30th at 4pm. Join me as I celebrate this new studio space. I’m giving away some Voodoo books, my Masterclass, and answering any filmmaking questions y’all have. And Void

Meet Me At Void Studios April 30th in LA. Read More »

Filmmaker Ben Consoli Loves Being a Commercial Director As Much As I Do.

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As Director and Creative Director of BC Media Productions, Ben Consoli has produced award-winning commercials and videos for Amazon, Nestle, Panera and Honda, to name a few. As host of the Go Creative Show podcast, Ben has interviewed over 200 of the top filmmakers in the world. With the Go Creative Show podcast, Ben entertains and educates an audience of fellow filmmakers

Filmmaker Ben Consoli Loves Being a Commercial Director As Much As I Do. Read More »

The Joys Of Directing In-House with Creative Director John Pedersen.

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Creative Director John Pedersen is a talented Director/Producer who spent his last few years in-house as a creative Swiss Army Knife for Scheels sporting goods mega stores. I’ve consulted with John and his team over the last few years on both creative and logistics. His spot called “Kid Coach” was made specifically for the Super Bowl in Scheels country and it

The Joys Of Directing In-House with Creative Director John Pedersen. Read More »

McCann Detroit Executive Producer Hafeez Saheed Offers Sage Advice For Commercial Filmmakers.

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In 2021, Hafeez Saheed joined McCann Detroit to oversee production on the prestigious General Motors and Shoe Carnival accounts. We bumped into each other while Hafeez was in post for GM’s Dr. Evil EV Super Bowl spot with my pal Co-CCO Chuck Meehan. So Hafeez adds Mike Meyers to a celebrity list that includes Beyoncé, SpongeBob and

McCann Detroit Executive Producer Hafeez Saheed Offers Sage Advice For Commercial Filmmakers. Read More »

How Commercial Directors Can Get The Most Out of Working w Their Team, Part One w Line Producer Shannon Bowen.

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Shannon Lee Bowen is a LA native and proud fourth-generation filmmaker. She started out in reality tv, but once she saw the light of producing live-action branded content, she never looked back. Shannon specializes in commercials, promos and still campaigns.. from Geico, Dove, Papa Johns and too many to list. Here’s a recent Amazon Fashion spot

How Commercial Directors Can Get The Most Out of Working w Their Team, Part One w Line Producer Shannon Bowen. Read More »

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