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Director Steve Fuller Masterfully Fuses Design and Live Action.

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Steve Fuller is an Emmy award-winning Director, whose work showcases his expertise in integration of design and live-action to the production process, coupled with an ability to lead projects from conception to completion. Comfortable in a variety of mediums and genres, Steve’s creative through-line is visual storytelling. His commercial directing credits including major campaigns for McDonalds and […]

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Commercial Editor Erwin Fraterman Has His Little Farm.

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Little Farm is Erwin Fraterman‘s editorial boutique in Los Angeles, where he and his team can do everything under one barn roof. He and I, along with Thom Reimerink, just did a successful mad dash for RAM Trucks and Razorfish Pubicis to deliver a fully cut, mixed and colored film, with VFX no less, in a mere

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Cinematographer Darrell Wonge’s Journey From The Basketball Court To Behind The Camera.

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Cinematographer Darrell Wonge tells his story from player professional basketbaall around the globe to getting hurt and watching YouTube to learn a new craft. And he’s mastering it fast. Darrell’s quickly gained extensive experience in fashion, beauty, alcohol and sports. Competent in capturing high quality images while displaying confidence and professionalism. Being a former professional athlete

Cinematographer Darrell Wonge’s Journey From The Basketball Court To Behind The Camera. Read More »

Filmmaker Digby Masters The Experiential Activation Promo.

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Filmmaker Digby started out as a New York PA and put in his time rising through the ranks on crew, long before DEI was a thing. Now he and his partner Ramon “Ra” Nunez run Baby Lion, A Black and Latino-owned creative production company, bringing authentic, cultural insights to every project. We dissect Digby’s Resident Evil promo, shot live

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Sweetwood Creative CCO and Creativity In Captivity Podcast Host Pat Hazell.

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Showtime declared Pat Hazell one of the five funniest people in America. His 25 years of experience as a writer, producer and director have made him a go-to guy for new American theater. Pat is one of the original writers for NBC’s Seinfeld, a Tonight Show veteran, a critically acclaimed playwright and a contributing commentator to National Public

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Pesky Spec Spot Q&A With Myself and SpecBank’s Dan Sorgen.

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Filmmakers that have taken any of my courses, either online or attended our senssational Commercial Directing Bootcamp or Filmmaker Retreat in Joshua Tree, are welcome to a free zoom Q&A about those spec spots. Dan Sorgen, Copywriter/CD, will join me. Many filmmakers have used his SpecBank.com to find scripts written by agency creatives to shoot.

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Lesbian & Queer Women Films Have A New Home At DIVAboxoffice.tv. Thanks To Producer/Director Christin Baker.

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Producer/Director/Writer Christin Baker had directed five feature films and co-launched seminal lesbian steamer Tello Films before becoming CEO of DIVAboxoffice.tv, a new streaming platform serving up premium lesbian and queer women’s content. Given her experience making movies and distributing them, Divaboxoffice.tv is sure to be a hit with it’s LGBTQ+ women’s audience. Christin and I chat about her

Lesbian & Queer Women Films Have A New Home At DIVAboxoffice.tv. Thanks To Producer/Director Christin Baker. Read More »

Filmmaker Daniel Cardenas Talks Commercials, Documentaries and Being A Gun For Hire.

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My friend Daniel Cardenas is a talented director and producer, cranking out commercials and videos through his own Bakerbuilt Works. He’s mastered brand stories, product videos and testimonials, but you can tell documentaries scratch Daniel’s itch. We chat imposter syndrome, low budget filmmaking and his award-winning docu “Hopped Up” and a new project as well.  Stream “Hopped Up” on Amazon, check

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Rick Rubin Would Make A Stellar Commercial Director.

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I’m inspired by legendary record producer Rick Ruben, who’s been on the pod circuit pimping his new book, “The Creative Act: A Way Of Being”  He he says he’s hired to share his opinion and taste, which has proven to help artists. As a commercial directors, our job is to have a distinct point of view

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Commercial Director John Grammatico Stresses Story.

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Filmmaker John Grammatico returns to the podcast to talk spots, treatments, agency briefs and story. John has directed over 300 films for brands like M&Ms, Visa, Burger King and Ford. He’s worked with numerous celebs and athletes including Chris Elliot, Anna Faris, NFL Hall-of-Famer Calvin Johnson and Duchess Meghan Markle (Behind-The-Scenes). Check out his production company, Little Saint

Commercial Director John Grammatico Stresses Story. Read More »

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