Category: Advertising

The Sawtooth Saga Continues: Chris Salters Part II

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Chris Salters, editor and founder of Sawtooth, tells us the importance of using the right tool for the right job in filmmaking. Whether it’s LED walls, green screens, or AI-powered tools, the key is understanding the limitations and challenges of each technology and using them responsibly to achieve the desired creative outcome. It’s about leveraging technology in a thoughtful and effective manner. Chris and I are both passionate about respecting the craft and delivering the best possible work for our clients and collaborators.

LIVE BENEFIT FOR LA FIRE VICTIMS – FEB. 18th MAKE YOUR PASSION PROJECT NOW. Writer/Director/Producer Micheal Patrick Jann (“Drop Dead Gorgeous”, “The State”, “The Good Doctor”) and I are holding a live webinar called “Make Your Passion Project Now” on Feb. 18th. 6pm Pacific. Live with a spirited Q&A and VIP pop ins. Sign up here.

100% of the ticket sales go to Red Cross LA to help the victims of the LA fires. Graciously hosted by our dear friends at the Filmmakers Academy.

COMMERCIAL DIRECTING BOOTCAMP 04.05.2025
We’re donating 50% of your Bootcamp tuition to charities and GoFundMe’s to help the fire victims. Filmmakers learn how to win jobs and craft better work that leads to more opportunities. Agency creatives will learn how the flow goes on-set before the shoot. Limit 10 filmmakers. Includes one-on-one onboarding call.  Enroll now to direct with confidence.

FILMMAKER RETREAT JOSHUA TREE ’25
Thursday, September 25th – Sunday, September 28th, 2025. Limit 15 Filmmakers. This will be our 4th year and it’s so special, I’d prefer to jump on the phone with you and tell you more. Every year since our first, filmmakers have come back. Pretty much says it all. SIGN UP!

ONLINE FILMMAKING COURSES – DIRECT WITH CONFIDENCE
Each of my online courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details. Want to level up your commercial directing game?

MAGIC MIND – MY MENTAL PERFORMANCE EXILIR – 48% OFF w BRADY20
Save hugely on Magic Mind with this link. — This link is the way. 

Thanks,

Jordan

My cult classic mockumentary, “Dill Scallion” is online so I’m giving 100% of the money to St. Jude Children’s Hospital. I’ve decided to donate the LIFETIME earnings every December, so the donation will grow and grow annually. Thank you.

“Respect The Process” podcast is brought to you by Commercial Directing FIlm School and True Gent, aka True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.

Launching Sawtooth: How Editor Chris Salters is Redefining the Post-Production Landscape.

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Editor Chris Salters launched Sawtooth, his own freelance-driven editorial house. Chris and I talk about how he’s providing an all-in-one post solution for agencies and brands. We unpack the evolving role of AI in post-production, and we dive into his work in spots obviously. I love his work on the Pinocchio documentary by Guillermo del Toro, where managing massive amounts of footage was key. Of course we must about the future of AI in filmmaking, from LED walls to ethical concerns, and why respecting the edit process still matters. And so much. Great chat! Below is one of my Chris’ favorites.

LIVE BENEFIT FOR LA FIRE VICTIMS – FEB. 18th
MAKE YOUR PASSION PROJECT NOW. Writer/Director/Producer Micheal Patrick Jann (“Drop Dead Gorgeous”, “The State”, “The Good Doctor”) and I are holding a live webinar called “Make Your Passion Project Now” on Feb. 18th. 6pm Pacific. Live with a spirited Q&A and VIP pop ins. Sign up here. 100% of the ticket sales go to Red Cross LA to help the victims of the LA fires. Graciously hosted by our dear friends at the Filmmakers Academy.

COMMERCIAL DIRECTING BOOTCAMP 04.05.2025 – 5 Spots remain!
We’re donating 50% of your Bootcamp tuition to charities and GoFundMe’s to help the fire victims. Filmmakers learn how to win jobs and craft better work that leads to more opportunities. Agency creatives will learn how the flow goes on-set before the shoot. Limit 10 filmmakers. Includes one-on-one onboarding call.  Enroll now to direct with confidence.

FILMMAKER RETREAT JOSHUA TREE ’25
Thursday, September 25th – Sunday, September 28th, 2025. Limit 15 Filmmakers. This will be our 4th year and it’s so special, I’d prefer to jump on the phone with you and tell you more. Every year since our first, filmmakers have come back. Pretty much says it all. SIGN UP!

ONLINE FILMMAKING COURSES – DIRECT WITH CONFIDENCE
Each of my online courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details. Want to level up your commercial directing game?

MAGIC MIND – MY MENTAL PERFORMANCE EXILIR – 48% OFF w BRADY20
Save hugely on Magic Mind with this link. — This link is the way. 

Thanks,

Jordan

My cult classic mockumentary, “Dill Scallion” is online so I’m giving 100% of the money to St. Jude Children’s Hospital. I’ve decided to donate the LIFETIME earnings every December, so the donation will grow and grow annually. Thank you.

“Respect The Process” podcast is brought to you by Commercial Directing FIlm School and True Gent, aka True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.

Make Your Passion Project Now With Filmmaker Michael Patrick Jann.

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Writer/Director/Producer Micheal Patrick Jann (“Drop Dead Gorgeous”, “The State”, “The Good Doctor”) and I are holding a live webinar called “Make Your Passion Project Now” on Feb. 18th. 6pm Pacific. Live with a spirited Q&A and VIP pop ins. Sign up here.

100% of the ticket sales go to Red Cross LA to help the victims of the LA fires. Graciously hosted by our dear friends at the Filmmakers Academy.

Born of a chat Michael and I were having, he said, “while it’s good to know the difference between 24mm and 70mm lenses and have a rich friend who is also a movie star, it doesn’t matter if you can’t define and explore your vision.”  Your vision is the center of everything, and without it, you have no project. What is your vision, and how does that vision make the journey from your heart to the screen? What are you trying to say? How do you communicate that?

This class is about figuring out how master filmmakers have answered these questions and put their vision on the screen… and, most importantly, how you can do this as well. We will discuss and study several great films and filmmakers – with a particular emphasis on distilling the filmmaker’s vision and intent and how they brought that to life. See you all there.

COMMERCIAL DIRECTING BOOTCAMP 04.05.2025
We’re donating 50% of your Bootcamp tuition to charities and GoFundMe’s to help the fire victims. Filmmakers learn how to win jobs and craft better work that leads to more opportunities. Agency creatives will learn how the flow goes on-set before the shoot. Limit 10 filmmakers. Includes one-on-one onboarding call.  Enroll now to direct with confidence.

FILMMAKER RETREAT JOSHUA TREE ’25
Thursday, September 25th – Sunday, September 28th, 2025. Limit 15 Filmmakers. This will be our 4th year and it’s so special, I’d prefer to jump on the phone with you and tell you more. Every year since our first, filmmakers have come back. Pretty much says it all. SIGN UP!

ONLINE FILMMAKING COURSES – DIRECT WITH CONFIDENCE
Each of my online courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details. Want to level up your commercial directing game?

MAGIC MIND – MY MENTAL PERFORMANCE EXILIR – JAN SPECIAL 45%
Save hugely on Magic Mind by using this special 45% off the Magic Mind Bundle in January with coupon link for MAGIC MIND — This link is the way.

Thanks,

Jordan

My cult classic mockumentary, “Dill Scallion” is online so I’m giving 100% of the money to St. Jude Children’s Hospital. I’ve decided to donate the LIFETIME earnings every December, so the donation will grow and grow annually. Thank you.

“Respect The Process” podcast is brought to you by Commercial Directing FIlm School and True Gent, aka True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.

Micro Steps to Macro Progress: Tiny Assignments for Filmmakers.

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Welcome our newest sponsor: Spot School – the best commercial directing courses on the planet.

Thanks to all that have supported the victims of these horrific LA fires. My family is safe, but countless friends and colleagues have lost their homes. We’re doing a fund-raising webcast called Make Your Passsion Project Now with filmmaker Michael Patrick Jann (Award-Winning Writer/Director/Producer “Organ Trail”, “Drop Dead Gorgeous”, “The State” Founding Member) and myself moderating. 100% of the proceeds are donated to Red Cross LA. This is a great collab between Commercial Directing FIlm School and the Filmmakers Academy, who will host the event on their platform.

Special pop-in guests: 
Cami Delavigne (Screenwriter/Producer “Blue Valentine” “Homecoming” “American Gigolo”)
David Wain (Writer/Actor/Director “Wet Hot American Summer” Trilogy “Children’s’ Hospital”)
Thomas Lennon (Comic/Actor/Screenwriter “Night At The Museum” “Reno 911!” “Balls Of Fury”)

TINY GOALS
This episode is just me: I want to share my approach to using “tiny assignments” to make steady progress on your filmmaking goals. I’m a big believer in breaking down big ambitions into manageable micro-steps. Why not try writing just one sentence per day on that screenplay? Or dedicate time each week to analyze a favorite commercial – study the techniques, the editing, the performance.

Anchoring these tiny habits to your daily routine, tracking your progress, and celebrating small wins can lead to major breakthroughs. I provide examples across writing, directing, and networking. The key is to embrace an incremental approach. Don’t get bogged down by lofty dreams – focus on the micro-steps you can consistently take. Trust me, those tiny assignments will add up and fuel your creative growth. It’s all about taking that first small step. So let’s get to work on making micro-progress towards your filmmaking goals!

COMMERCIAL DIRECTING BOOTCAMP 04.05.2025
We’re donating 50% of your Bootcamp tuition to charities and GoFundMe’s to help the fire victims. Filmmakers learn how to win jobs and craft better work that leads to more opportunities. Agency creatives will learn how the flow goes on-set before the shoot. Limit 10 filmmakers. Includes one-on-one onboarding call.  Enroll now to direct with confidence.

FILMMAKER RETREAT JOSHUA TREE ’25
Thursday, September 25th – Sunday, September 28th, 2025. Limit 15 Filmmakers. This will be our 4th year and it’s so special, I’d prefer to jump on the phone with you and tell you more. Every year since our first, filmmakers have come back. Pretty much says it all. SIGN UP!

ONLINE FILMMAKING COURSES – DIRECT WITH CONFIDENCE
Each of my online courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details. Want to level up your commercial directing game?

MAGIC MIND – MY MENTAL PERFORMANCE EXILIR – JAN SPECIAL 45%
Save hugely on Magic Mind by using this special 45% off the Magic Mind Bundle in January with coupon link for MAGIC MIND — This link is the way. BRADYJAN is the code.

Thanks,

Jordan

My cult classic mockumentary, “Dill Scallion” is online so I’m giving 100% of the money to St. Jude Children’s Hospital. I’ve decided to donate the LIFETIME earnings every December, so the donation will grow and grow annually. Thank you.

“Respect The Process” podcast is brought to you by Commercial Directing FIlm School and True Gent, aka True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.

Omnicom/RAPP Global CCO Troy Hitch’s Million Little Big Ideas.

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Troy Hitch, the Global Chief Creative Officer at Omnicom/RAPP. As a leader at the forefront of shaping the future of advertising, Troy’s insights into the art and science of RAPP’s precision marketing techniques were nothing short of fascinating. Troy shared his concept of “a million little big ideas” – the challenge of creating personalized, emotionally engaging experiences that go beyond just transaction-driven content. His passion for finding the “grand unification theory” that ties together big brand ideas and hyper-targeted, data-driven campaigns was palpable. If you want a glimpse into the future from one of the industry’s top creative minds, buckle up for an eye-opening conversation with Troy.

Enjoy this tongue-firmly-in-cheek video Troy made years back, proving he is indeed a soothsayer.

FILMMAKER RETREAT JOSHUA TREE ’25
Thursday, September 25th – Sunday, September 28th, 2025. Limit 15 Filmmakers. This will be our 4th year and it’s so special, I’d prefer to jump on the phone with you and tell you more. Every year since our first, filmmakers have come back. Pretty much says it all. SIGN UP!

ONLINE FILMMAKING COURSES – DIRECT WITH CONFIDENCE
Each of my online courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details. Want to level up your commercial directing game?

MAGIC MIND – MY MENTAL PERFORMANCE EXILIR
Save hugely on Magic Mind by using https://www.magicmind.com/BRADY20—This link is the way. BRADY20 is the code.

Thanks,

Jordan

My cult classic mockumentary, “Dill Scallion” is online so I’m giving 100% of the money to St. Jude Children’s Hospital. I’ve decided to donate the LIFETIME earnings every December, so the donation will grow and grow annually. Thank you.

“Respect The Process” podcast is brought to you by Commercial Directing FIlm School and True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.

Commercial Director Cassandra Brooksbank’s Explosive Approach to Action Comedy.

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Director Cassandra Brooksbank is a rising star in the commercial directing world – she has a style that’s all her own – a high-energy blend of action, comedy, and pure, unadulterated chaos. When I sat down with Cassandra, I truly understood the magic she brings to the table. There’s a fearlessness and creativity to her work that’s simply captivating, and a wicked sense of humor that keeps you on your toes. As we chatted, I was struck by Cassandra’s unwavering commitment to the craft. She lives and breathes this work, pouring her heart and soul into every project, whether it’s blowing up a stage or choreographing stunts with professional soccer players. Get ready to meet a commercial director who’s rewriting the rules and leaving a trail of glitter and sparks in her wake.

FILMMAKER RETREAT JOSHUA TREE ’25
Thursday, September 25th – Sunday, September 28th, 2025. Limit 15 Filmmakers. This will be our 4th year and it’s so special, I’d prefer to jump on the phone with you and tell you more. Every year since our first, filmmakers have come back. Pretty much says it all. SIGN UP!

ONLINE FILMMAKING COURSES – DIRECT WITH CONFIDENCE
Each of my online courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details. Want to level up your commercial directing game?

MAGIC MIND – MY MENTAL PERFORMANCE EXILIR
Save hugely on Magic Mind by using https://www.magicmind.com/BRADY20—This link is the way. BRADY20 is the code.

Thanks,

Jordan

My cult classic mockumentary, “Dill Scallion” is online so I’m giving 100% of the money to St. Jude Children’s Hospital. I’ve decided to donate the LIFETIME earnings every December, so the donation will grow and grow annually. Thank you.

“Respect The Process” podcast is brought to you by Commercial Directing FIlm School and True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.

Producer Director Daniel Brea Urges Us to Delegate, Elevate, Dominate Filmmaking.

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When Producer-Director Daniel Brea‘s unassuming yet impactful Instagram ads for his Dream Rach Media started popping up in my feed, I knew I had to get him on the show. His message of delegating, building a team, and not trying to be a one-man band really resonated with me – it’s a philosophy I’ve long advocated for in the commercial filmmaking world. As we dove into Daniel’s journey, from his European roots to his scrappy start in LA, it was clear we were kindred spirits. We traded stories of the challenges of being a solo creative hustler, the importance of empowering a talented team, and the immense fulfillment that comes from sharing your hard-earned knowledge with others. This conversation is packed with insights that any filmmaker, whether just starting out or a seasoned vet, can learn from. Daniel’s passion for mentorship and his pragmatic approach to building a sustainable creative business are truly inspiring. Grab a pen and paper, because you’re about to get schooled.

FILMMAKER RETREAT JOSHUA TREE ’25
Thursday, September 25th – Sunday, September 28th, 2025. Limit 15 Filmmakers. This will be our 4th year and it’s so special, I’d prefer to jump on the phone with you and tell you more. Every year since our first, filmmakers have come back. Pretty much says it all. SIGN UP!

ONLINE FILMMAKING COURSES – DIRECT WITH CONFIDENCE
Each of my online courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details. Want to level up your commercial directing game?

MAGIC MIND – MY MENTAL PERFORMANCE EXILIR
Save hugely on Magic Mind by using https://www.magicmind.com/BRADY20—This link is the way. BRADY20 is the code.

Thanks,

Jordan

My cult classic mockumentary, “Dill Scallion” is online so I’m giving 100% of the money to St. Jude Children’s Hospital. I’ve decided to donate the LIFETIME earnings every December, so the donation will grow and grow annually. Thank you.

“Respect The Process” podcast is brought to you by Commercial Directing FIlm School and True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.

Teddy Stoecklein, ECD at VIA, Unlocks The Keys To Creative Collaboration.

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Teddy Stoecklein is the Co-Executive Creative Director at Via, the Portland, Maine-based advertising agency. With over 16 years of experience at the agency, Teddy has helped guide Via to win numerous accolades, including being named the Clio Small Agency of the Year. In addition to his leadership role, Teddy remains actively involved in the creative process, bringing his passion for mentoring young talent and delivering innovative, award-winning work for clients like Save a Lot and Golden Corral. Teddy’s insights on respecting the creative process, hiring the right directors, and fostering a collaborative team environment are sure to inspire any filmmaker or advertising professional.

FILMMAKER RETREAT JOSHUA TREE ’25
Thursday, September 25th – Sunday, September 28th, 2025. Limit 15 Filmmakers. This will be our 4th year and it’s so special, I’d prefer to jump on the phone with you and tell you more. Every year since our first, filmmakers have come back. Pretty much says it all. SIGN UP!

ONLINE FILMMAKING COURSES – DIRECT WITH CONFIDENCE
Each of my online courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details. Want to level up your commercial directing game?

MAGIC MIND – MY MENTAL PERFORMANCE EXILIR
Save hugely on Magic Mind by using https://www.magicmind.com/BRADY20—This link is the way. BRADY20 is the code.

Thanks,

Jordan

My cult classic mockumentary, “Dill Scallion” is online so I’m giving 100% of the money to St. Jude Children’s Hospital. I’ve decided to donate the LIFETIME earnings every December, so the donation will grow and grow annually. Thank you.

“Respect The Process” podcast is brought to you by Commercial Directing FIlm School and True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.

Trey Nelson’s Lens of Compassion: Directing for a Cause.

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Commercial director Trey Nelson shares his remarkable journey of finding purpose and intention in his work. Trey describes how a near-death experience led him to focus on creating emotionally resonant, purpose-driven content – exemplified by his impactful work with Cookies For Kids Cancer. He emphasizes the importance of cultivating a collaborative, “safe space” on set, and speaks passionately about the significance of pediatric cancer research. Throughout our discussion, Trey’s unwavering commitment to using his filmmaking gifts to make a meaningful impact is truly inspiring.

Please consider this fundraiser for Cookie For Kids’ Cancer.

FILMMAKER RETREAT JOSHUA TREE ’25
Thursday, September 25th – Sunday, September 28th, 2025. Limit 15 Filmmakers. This will be our 4th year and it’s so special, I’d prefer to jump on the phone with you and tell you more. Every year since our first, filmmakers have come back. Pretty much says it all. SIGN UP!

ONLINE FILMMAKING COURSES – DIRECT WITH CONFIDENCE
Each of my online courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details. Want to level up your commercial directing game?

MAGIC MIND – MY MENTAL PERFORMANCE EXILIR
Save hugely on Magic Mind by using https://www.magicmind.com/BRADY20—This link is the way. BRADY20 is the code.

Thanks,

Jordan

My cult classic mockumentary, “Dill Scallion” is online so I’m giving 100% of the money to St. Jude Children’s Hospital. I’ve decided to donate the LIFETIME earnings every December, so the donation will grow and grow annually. Thank you.

“Respect The Process” podcast is brought to you by Commercial Directing FIlm School and True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.

Lessons in Boldness from Steve Red, President/Co-CCO of RTO+P.

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Steve Red, Chief Creative Officer and co-founder of Red Tettemer O’Connell + Partners, gives a candid chat about creating bold, unforgettable campaigns that cut through the noise. Steve pulls back the curtain on the agency’s most iconic work—like the hilariously disruptive “Dietz Nuts” Super Bowl spot with Craig Robinson, and reveals the creative principles that fuel their success. With a blend of intuition, passion, and an unwavering commitment to standout ideas, the team at RTO+P is setting the bar for independent agencies everywhere. Whether you’re a filmmaker, creative, or just a fan of great advertising, this episode offers a masterclass in the art of making your work matter. Thanks Steve!

JOIN ME AT MOINKFEST!
MoinkFest is December 19th, 2024 in Los Angles. It is FREE. Just sign up to attend and give your honest opinions & thoughts on camera. We’re celebrating family farmers that bring ethically-raised beef, pork, chicken and lamb to your door. I want city folk to taste the quality of the meat for themselves, while learning what regenerative farming does for the families that own and operate them. And it’s great for the planet. As a longtime flavorseeker, ethically-raised meat has really opened my mind and taste buds.

FILMMAKER RETREAT JOSHUA TREE ’25
Thursday, September 25th – Sunday, September 28th, 2025. Limit 15 Filmmakers. This will be our 4th year and it’s so special, I’d prefer to jump on the phone with you and tell you more. Every year since our first, filmmakers have come back. Pretty much says it all. SIGN UP!

MAGIC MIND – MY MENTAL PERFORMANCE EXILIR
Save on Magic Mind by using https://www.magicmind.com/BRADY20—This link is the way. BRADY20 is the code.

ONLINE COURSES
My online courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details.

Thanks,

Jordan

This episode is eaxclty 60 minutes.

My cult classic mockumentary, “Dill Scallion” is online so I’m giving 100% of the money to St. Jude Children’s Hospital. I’ve decided to donate the LIFETIME earnings every December, so the donation will grow and grow. Thank you.

Respect The Process podcast is brought to you by Commercial Directing FIlm School and True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.

Director Julian Acosta Blends Tradition and Innovation To Evolve His Creative Voice.

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Growing up in Bakersfield, Filmmaker Julian Acosta discovered his passion for filmmaking later in life, finding his voice through visual storytelling that connects with audiences on a human level. As a globally sought-after director, Julian has navigated the evolving landscape of the industry, embracing new tools like AI while staying true to his authentic creative vision. In this insightful discussion, Julian shares his journey, the importance of respecting the process, and his perspectives on the role of technology in the art of filmmaking. Enjoy his gorgeous Porsche spot below and this nice article in LBB.

Before joining Wild Gift Content in 2024, Julian directed music videos and commercial campaigns for Samsung, VW, Powerade, Bose and Delta Air Lines, among others. His passion in music burned brightly while directing music videos and music documentaries for John Legend and The Roots, The Beach Boys, Passion Pit, MIA, Foster the People, Ellie Goulding, Shins and many others. Click his name to see more of his work.

JOIN ME AT MOINKFEST!
MoinkFest is December 19th, 2024 in Los Angles. It is FREE. Just sign up to attend and give your honest opinions & thoughts on camera. We’re celebrating family farmers that bring ethically-raised beef, pork, chicken and lamb to your door. I want city folk to taste the quality of the meat for themselves, while learning what regenerative farming does for the families that own and operate them. And it’s great for the planet. As a longtime flavorseeker, ethically-raised meat has really opened my mind and taste buds.

MoinkFest is my way of introducing this amazing food to a diverse group of Angelenos. I want you all to come out, try the free food, and tell me – is there really a difference in taste? Does the source of your meat matter to you?

FILMMAKER RETREAT JOSHUA TREE ’25
Thursday, September 25th – Sunday, September 28th, 2025. Limit 15 Filmmakers. This will be our 4th year and it’s so special, I’d prefer to jump on the phone with you and tell you more. Every year since our first, filmmakers have come back. Pretty much says it all. SIGN UP!

MAGIC MIND BLACK FRIDAY SALE
Save on Magic Mind by using https://www.magicmind.com/BRADY20—This link is the way. BRADY20 is the code.

ONLINE COURSES
My online courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details.

Thanks,

Jordan

This episode is about 80 minutes.

My cult classic mockumentary, “Dill Scallion” is online so I’m giving 100% of the money to St. Jude Children’s Hospital. I’ve decided to donate the LIFETIME earnings every December, so the donation will grow and grow. Thank you.

Respect The Process podcast is brought to you by Commercial Directing FIlm School and True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.

MoinkFest: LA Gets a Taste of Family-Farmed, Ethically Raised Beef.

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MoinkFest is December 19th, 2024 in Los Angles. It is FREE. Just sign up to attend and give your honest opinions & thoughts on camera. We’re celebrating family farmers that bring ethically-raised beef, pork, chicken and lamb to your door. I want city folk to taste the quality of the meat for themselves, while learning what regenerative farming does for the families that own and operate them. And it’s great for the planet. As a longtime flavorseeker, ethically-raised meat has really opened my mind and taste buds.

MoinkFest is my way of introducing this amazing food to a diverse group of Angelenos. I want you all to come out, taste free burger, and tell me – is there really a difference in taste? Does the source of your meat matter to you? Must be 21 or older.

MAGIC MIND BLACK FRIDAY SALE
Use this one-time code, good through Friday, Dec. 6th to save 50% off Magic Mind by using https://www.magicmind.com/BRADYBF—This link is the way. BRADYBF is the code.

ONLINE COURSES
Check out my online courses. All my courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details.

Thanks,

Jordan

This episode is about 14 minutes.

My cult classic mockumentary, “Dill Scallion” is online so I’m giving 100% of the money to St. Jude Children’s Hospital. I’ve decided to donate the LIFETIME earnings every December, so the donation will grow and grow. Thank you.

Respect The Process podcast is brought to you by Commercial Directing FIlm School and True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.

Relationship-Fueled Filmmaking with Directing Duo Morgan and Nick.

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Directing duo Morgan & Nick (Morgan Bond Grisham and Nickolas Grisham) share their journey in establishing their Austin-based production company CamLock Films, the importance of relationships and reputation in the industry, their use of advanced filmmaking techniques like previz, the challenges of self-promotion on social media, and their recent creative projects. They also touch on passion for personal projects (I babble about the regenerative farming documentary I’m working on.) Overall, this spirited conversation highlights their dedication, technical expertise, and the value Morgan and Nick place on building meaningful client and industry relationships. Check out this previz and then the final spot.

ONE SPOT LEFT FOR BOOTCAMP IS DECEMBER 14th, 2024 – SIGN UP NOW

My last in-person Bootcamp of the year is Saturday, December 14th in LA. Please take advantage of that last minute 2024 write-off. Limit 10 Filmmakers.

GUEST SPEAKER: Veteran Agency Producer Anne Kurtzman is back. She’s no-holds-barred and produces for Carvana, Toyota, Pom, Kia and more. Listen to Anne on Respect The Process.

MAGIC MIND MENTAL PERFORMANCE SHOTS

The code is BRADY20 – try https://www.magicmind.com/BRADY20 chug it daily after your coffee. If you follow me on Instagram you know my geniune endorsment of this mighty mind power juice. You get 20% off for both one time purchase and up to 48% off if you choose a subscription like me.

ONLINE COURSES

Check out my online courses. All my courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details.

Thanks,

Jordan

This episode is just about 1 hour 19 minutes.

My cult classic mockumentary, “Dill Scallion” is online so I’m giving 100% of the money to St. Jude Children’s Hospital. I’ve decided to donate the LIFETIME earnings every December, so the donation will grow and grow. Thank you.

Respect The Process podcast is brought to you by Commercial Directing FIlm School and True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.

Gratitude On This Day of Thanks.

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Happy Thanksgiving! Just me rambling for 13 minutes about how much I appreciate everyone for listening and engaging over the years. Also so grateful for you, my whole team and just to be a working commercial director. And of course, without my family what is the point? #familyfirst

Congrats to filmmaker Kat Raphael is the reipient of Commercial Directing Film School alumni Staci Talley’s Female Filmmaker Scholarship 2024! Kat’s work and passion for making filmed ads show she is poised to do great things. Bravo Kat and thanks again Staci!

ONE SPOT LEFT FOR BOOTCAMP IS DECEMBER 14th, 2024 – SIGN UP NOW

My last in-person Bootcamp of the year is Saturday, December 14th in LA. Please take advantage of that last minute 2024 write-off. Limit 10 Filmmakers.

GUEST SPEAKER: Veteran Agency Producer Anne Kurtzman is back. She’s no-holds-barred and produces for Carvana, Toyota, Pom, Kia and more. Listen to Anne on Respect The Process.

MAGIC MIND MENTAL PERFORMANCE SHOTS

The code is BRADY20 – try https://www.magicmind.com/BRADY20 chug it daily after your coffee. If you follow me on Instagram you know my geniune endorsment of this mighty mind power juice. You get 20% off for both one time purchase and up to 48% off if you choose a subscription like me.

ONLINE COURSES

Check out my online courses. All my courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details.

Thanks,

Jordan

This episode is just about 13 minutes.

My cult classic mockumentary, “Dill Scallion” is online so I’m giving 100% of the money to St. Jude Children’s Hospital. I’ve decided to donate the LIFETIME earnings every December, so the donation will grow and grow. Thank you.

Respect The Process podcast is brought to you by Commercial Directing FIlm School and True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.

Florence EP Ned Brown on Mentorship, Creativity and Supporting Directorial Talent.

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Florence Managing Director and Executive Producer Ned Brown has been a key figure in the commercial production world for as long as I’ve been in the business. He’s a savvy EP and generous with his knowledge, continuing to help to guide the careers of many talented directors. Ned and I discuss the evolution of the industry, the importance of authenticity, and how he supports his directors’ creative ambitions beyond just commercial work.

NEXT BOOTCAMP IS DECEMBER 14th, 2024 – SIGN UP NOW

MY last in-person Bootcamp of the year is Saturday, December 14th in LA. Please take advantage of that last minute 2024 write-off. Limit 10 Filmmakers. 2 spots remain.

GUEST SPEAKER: Veteran Agency Producer Anne Kurtzman is back. She’s no-holds-barred and produces for Carvana, Toyota, Pom, Kia and more. Listen to Anne on Respect The Process.

MAGIC MIND MENTAL PERFORMANCE SHOTS

The code is BRADY20 – try https://www.magicmind.com/BRADY20 chug it daily after your coffee. If you follow me on Instagram you know my geniune endorsment of this mighty mind power juice. You get 20% off for both one time purchase and up to 48% off if you choose a subscription like me.

ONLINE COURSES

Check out my Masterclass or Commercial Directing Shadow online courses. (Note this link to the Shadow course is the one I mention in the show.) All my courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details.

How To Pitch Ad Agencies and Director’s Treatments Unmasked are now bundled together with a free filmmaker consultation call, just like my other courses. Serious about making spots? The Commercial Director Mega Bundle for serious one-on-one mentoring and career growth.

Here’s the Lbb Director’s Playbook article sharing my pitch secrets. And my follow up that came out this week, How To Write Winning Treatments. 

4+ NEW BEHIND-THE-SCENES

I’ve uploaded more raw behind-the-scenes, with dailies, agency interaction, directing top talent and collaborating with my crew, all at Commercial Directing Masterclass. And you’ll wanna check out the new courses, like Behind The Beard and Winning Director Treatments.

Thanks to our editor Jake Brady We could not do the show without him and love this guy behind words. Need your pod spruced up? Check out his Podcast Wax.

Thanks,

Jordan

This episode is just about 60 minutes.

My cult classic mockumentary, “Dill Scallion” is online so I’m giving 100% of the money to St. Jude Children’s Hospital. I’ve decided to donate the LIFETIME earnings every December, so the donation will grow and grow. Thank you.

Respect The Process podcast is brought to you by Commercial Directing FIlm School and True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.

Insider Insights from Media Fixer Michael Pierce.

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A real pleasure sitting down with industry veteran Michael Pierce for a captivativing conversation and I was eager to learn more about Michael’s unique role as a “media fixer.” What struck me most was his ability to evolve from a creative freelancer to a strategic media connector, leveraging his extensive network and deep industry knowledge. Michael has over two decades of experience in media strategy, planning, and buying for Linear TV, OTT/Streaming, Connected TV, Podcasts, Social Media, and Digital platforms. The role as a “media fixer” is truly multifaceted, encompassing creative, strategic, and technical aspects of the industry. His willingness to take on unconventional projects and his ability to adapt to changing market dynamics have been key to his longevity.

NEXT BOOTCAMP IS DECEMBER 14th, 2024 – SIGN UP NOW

MY last in-person Bootcamp of the year is Saturday, December 14th in LA. Please take advantage of that last minute 2024 write-off. Limit 10 Filmmakers.

MAGIC MIND MENTAL PERFORMANCE SHOTS

The code is BRADY20 – try https://www.magicmind.com/BRADY20 chug it daily after your coffee. If you follow me on Instagram you know my geniune endorsment of this mighty mind power juice. You get 20% off for both one time purchase and up to 48% off if you choose a subscription like me.

ONLINE COURSES

Check out my Masterclass or Commercial Directing Shadow online courses. (Note this link to the Shadow course is the one I mention in the show.) All my courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details.

How To Pitch Ad Agencies and Director’s Treatments Unmasked are now bundled together with a free filmmaker consultation call, just like my other courses. Serious about making spots? The Commercial Director Mega Bundle for serious one-on-one mentoring and career growth.

Here’s the Lbb Director’s Playbook article sharing my pitch secrets. And my follow up that came out this week, How To Write Winning Treatments. 

4+ NEW BEHIND-THE-SCENES

I’ve uploaded more raw behind-the-scenes, with dailies, agency interaction, directing top talent and collaborating with my crew, all at Commercial Directing Masterclass. And you’ll wanna check out the new courses, like Behind The Beard and Winning Director Treatments.

Thanks to our editor Jake Brady We could not do the show without him and love this guy behind words. Need your pod spruced up? Check out his Podcast Wax.

Thanks,

Jordan

This episode is just about 75 minutes.

My cult classic mockumentary, “Dill Scallion” is online so I’m giving 100% of the money to St. Jude Children’s Hospital. I’ve decided to donate the LIFETIME earnings every December, so the donation will grow and grow. Thank you.

Respect The Process podcast is brought to you by Commercial Directing FIlm School and True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.

From Documentaries & Narratives to Commercials: The Creative Journey of Filmmaker Jessica Sanders.

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Jessica Altina Lee Sanders’s martial arts action comedy short “THE COCKTAIL PARTY” exploring female empowerment, premiered at the 2021 Tribeca Film Festival and won numerous international festival awards. The action packed, playful film tells the story of a cocktail party that turns into an unexpected martial arts action film. Do yourself a favor and watch her Sundance premiered short “End Of The Line.“

Jessica’s first feature documentary film “After Innocence” which she directed, wrote and produced tells the moving story of innocent men wrongfully imprisoned for decades and exonerated after DNA testing proved their innocence. The film won the Sundance Special Jury Prize and numerous festival awards before being released theatrically by New Yorker Films and premiering on Showtime. It was shortlisted for the Academy Awards and became a game changer in criminal justice reform, bringing awareness and change for the wrongfully convicted.

Jessica has tons of commercials we chat about and was hand-picked by Steve Jobs to launch Apple’s Ipad. How cool is that? Here’s her creamy chocolate spot.

NEXT BOOTCAMP IS DECEMBER 14th, 2024 – SIGN UP NOW

MY last in-person Bootcamp of the year is Saturday, December 14th in LA. Please take advantage of that last minute 2024 write-off. Limit 10 Filmmakers.

MAGIC MIND MENTAL PERFORMANCE SHOTS

The code is BRADY20 – try https://www.magicmind.com/BRADY20 chug it daily after your coffee. If you follow me on Instagram you know my geniune endorsment of this mighty mind power juice. You get 20% off for both one time purchase and up to 48% off if you choose a subscription like me.

ONLINE COURSES

Check out my Masterclass or Commercial Directing Shadow online courses. (Note this link to the Shadow course is the one I mention in the show.) All my courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details.

How To Pitch Ad Agencies and Director’s Treatments Unmasked are now bundled together with a free filmmaker consultation call, just like my other courses. Serious about making spots? The Commercial Director Mega Bundle for serious one-on-one mentoring and career growth.

Here’s the Lbb Director’s Playbook article sharing my pitch secrets. And my follow up that came out this week, How To Write Winning Treatments. 

4+ NEW BEHIND-THE-SCENES

I’ve uploaded more raw behind-the-scenes, with dailies, agency interaction, directing top talent and collaborating with my crew, all at Commercial Directing Masterclass. And you’ll wanna check out the new courses, like Behind The Beard and Winning Director Treatments.

Thanks to our editor Jake Brady We could not do the show without him and love this guy behind words. Need your pod spruced up? Check out his Podcast Wax.

Thanks,

Jordan

This episode is just about 75 minutes.

My cult classic mockumentary, “Dill Scallion” is online so I’m giving 100% of the money to St. Jude Children’s Hospital. I’ve decided to donate the LIFETIME earnings every December, so the donation will grow and grow. Thank you.

Respect The Process podcast is brought to you by Commercial Directing FIlm School and True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.

Commercial Filmmaking Insights from Advertising Veteran Anthony Vagnoni.

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Advertising industry veteran Anthony Vagnoni and I had an insightful discussion on the evolving landscape of commercial filmmaking and marketing. With decades of experience spanning roles in publishing and PR for production and agencies, Vagnoni provides a unique perspective on the challenges and opportunities facing up-and-coming directors. From the importance of self-promotion to the shifting dynamics between agencies, brands, and vendors, this conversation offers valuable guidance for filmmakers navigating the complexities of the modern advertising world. A great chat and thank you Anthony!

Here’s a sweet piece Anthony and Simian’s Chandler Atton did on yours truly. 

NEXT BOOTCAMP IS DECEMBER 14th, 2024 – SIGN UP NOW

My last in-person Bootcamp of the year is Saturday, December 14th in LA. Level up your filmmaking game. It’s sold out since inception in 2015 and directors go on to sign, work and some win awards. Great for newbies and veterans alike. Limit 10 Filmmakers.

MAGIC MIND MENTAL PERFORMANCE SHOTS

Use the code BRADYTRIAL to you try https://www.magicmind.com/BRADYTRIAL for FREE. I chug it daily after one cup of coffee. If you follow me on Instagram you know my genuine endorsement of this mighty mind power juice.

ONLINE COURSES

Check out my Masterclass or Commercial Directing Shadow online courses. (Note this link to the Shadow course is the one I mention in the show.) All my courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details.

How To Pitch Ad Agencies and Director’s Treatments Unmasked are now bundled together with a free filmmaker consultation call, just like my other courses. Serious about making spots? The Commercial Director Mega Bundle for serious one-on-one mentoring and career growth.

Here’s the Lbb Director’s Playbook article sharing my pitch secrets. And my follow up that came out this week, How To Write Winning Treatments. 

4+ NEW BEHIND-THE-SCENES

I’ve uploaded more raw behind-the-scenes, with dailies, agency interaction, directing top talent and collaborating with my crew, all at Commercial Directing Masterclass. And you’ll wanna check out the new courses, like Behind The Beard and Winning Director Treatments.

Thanks to our editor Jake Brady We could not do the show without him and love this guy behind words. Need your pod spruced up? Check out his Podcast Wax.

Thanks,

Jordan

This episode is just about 75 minutes.

My cult classic mockumentary, “Dill Scallion” is online so I’m giving 100% of the money to St. Jude Children’s Hospital. I’ve decided to donate the LIFETIME earnings every December, so the donation will grow and grow. Thank you.

Respect The Process podcast is brought to you by Commercial Directing FIlm School and True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.

Ilanna Barkusky: Embracing Her Unexpected Path to Directorial Success.

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Born in Vancouver, Canada and now based in Los Angeles, Ilanna Barkusky is an internationally awarded commercial director, filmmaker and photographer. Her creative journey originated in the action sports industry, capturing athletes in the mountains with her camera in tow while completing her Bachelor of Arts at the University of British Columbia. Check out her stunning visual work here and below.

Through her work, she unifies dynamic movement with uplifting storytelling, leading her to collaborate with clients such as Red Bull, Roxy, the LA Clippers, the Bill & Melinda Gates Foundation and Harvard Business Review.

FILMMAKER RETREAT JOSHUA TREE 2024 – SIGN UP NOW

It’s almost here! Our 3rd annual Filmmaker Retreat Joshua Tree is Thursday, September 26th – Sunday, September 29th, 2024. I always use the word “transformational” in describing the past two years – because our tribe of like-minded filmmakers express that the retreat truly changed their lives. Both professionally and personally. Reserve your spot before the end of the year to take advantage of that last minute 2024 write-off. Limit 20 Filmmakers.

FLOW

Use the link plus code JB20 when you try https://www.magicmind.com/jordanbrady chug it daily after your coffee. If you follow me on Instagram you know my geniune endorsment of this mighty mind power juice.

Check out my Masterclass or Commercial Directing Shadow online courses. (Note this link to the Shadow course is the one I mention in the show.) All my courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details.

How To Pitch Ad Agencies and Director’s Treatments Unmasked are now bundled together with a free filmmaker consultation call, just like my other courses. Serious about making spots? The Commercial Director Mega Bundle for serious one-on-one mentoring and career growth.

Here’s the Lbb Director’s Playbook article sharing my pitch secrets. And my follow up that came out this week, How To Write Winning Treatments. 

4+ NEW BEHIND-THE-SCENES

I’ve uploaded more raw behind-the-scenes, with dailies, agency interaction, directing top talent and collaborating with my crew, all at Commercial Directing Masterclass. And you’ll wanna check out the new courses, like Behind The Beard and Winning Director Treatments.

Thanks to our editor Jake Brady We could not do the show without him and love this guy behind words. Need your pod spruced up? Check out his Podcast Wax.

Thanks,

Jordan

This episode is just about 80 minutes.

My cult classic mockumentary, “Dill Scallion” is online so I’m giving 100% of the money to St. Jude Children’s Hospital. I’ve decided to donate the LIFETIME earnings every December, so the donation will grow and grow. Thank you.

Respect The Process podcast is brought to you by Commercial Directing FIlm School and True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.

Hybrid Collective’s Susan Munro On the Art and Discipline Behind Editing Powerful Stories.

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Susan Munro (above, right) of Hybrid Collective and more recently of her sister company Session City, (seen above with co-founder Starr Session Varga, on the left) has consistently impressed me with her passion and dedication to the craft. As longtime friends who have worked together for over a decade, I’ve always admired her ability to blend technical expertise with a deep understanding of how to maximize emotional resonance. We chat Hybrid Collective’s innovative pandemic productions, advice on how directors can best work with the editor, Susan’s commitment to elevating diverse voices. At the helm of Hybrid Collective, she exemplifies the company’s focus on blending business acumen with a creative vision that makes her a true force in our industry. A real treat to finally get Susan on the podcast!

FILMMAKER RETREAT JOSHUA TREE 2024 – SIGN UP NOW

Our 3rd annual Filmmaker Retreat Joshua Tree is Thursday, September 26th – Sunday, September 29th, 2024. I always use the word “transformational” in describing the past two years – because our tribe of like-minded filmmakers express that the retreat truly changed their lives. Both professionally and personally. Reserve your spot before the end of the year to take advantage of that last minute 2024 write-off. Limit 20 Filmmakers.

FLOW

Use the link plus code JB20 when you try https://www.magicmind.com/jordanbrady chug it daily after your coffee. If you follow me on Instagram you know my geniune endorsment of this mighty mind power juice.

Check out my Masterclass or Commercial Directing Shadow online courses. (Note this link to the Shadow course is the one I mention in the show.) All my courses come with a free 1:1 mentorship call with yours truly. Taking the Shadow course is the only way to win a chance to shadow me on a real shoot! DM for details.

How To Pitch Ad Agencies and Director’s Treatments Unmasked are now bundled together with a free filmmaker consultation call, just like my other courses. Serious about making spots? The Commercial Director Mega Bundle for serious one-on-one mentoring and career growth.

Here’s the Lbb Director’s Playbook article sharing my pitch secrets. And my follow up that came out this week, How To Write Winning Treatments. 

4+ NEW BEHIND-THE-SCENES

I’ve uploaded more raw behind-the-scenes, with dailies, agency interaction, directing top talent and collaborating with my crew, all at Commercial Directing Masterclass. And you’ll wanna check out the new courses, like Behind The Beard and Winning Director Treatments.

Thanks to our editor Jake Brady We could not do the show without him and love this guy behind words. Need your pod spruced up? Check out his Podcast Wax.

Thanks,

Jordan

This episode is just about 80 minutes.

My cult classic mockumentary, “Dill Scallion” is online so I’m giving 100% of the money to St. Jude Children’s Hospital. I’ve decided to donate the LIFETIME earnings every December, so the donation will grow and grow. Thank you.

Respect The Process podcast is brought to you by Commercial Directing FIlm School and True Gentleman Industries, Inc. in partnership with Brady Oil Entertainment, Inc.